WRSI "The River" in the Pioneer Valley of Western MA tends to embrace a progressive viewpoint, both in their choice of music and morning talent. Rachel Maddow got her start at Springfield's WRNX and moved to WRSI as a morning host, then went to Air America and later, MSNBC. Later, Monte Belmonte continued the morning show with a blend of music, politics, and community service. His "Connection" segments with three songs on a theme often relate to political news, in particular support of refugees & immigrants. There has been the occasional social media troll, but for the most part the listeners seem to appreciate it and the station is financially successful and given creative freedom by their parent company, Saga.