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Lexington/Frankfort Pop Radio 1490 WKYW / 93.5 W228CL Frankfort KY

Great

Great

Not too familiar with this market. Why would they flip to The GOAT when they have sister station Passport Radio on 102.1 and 103.7?

radioinsight.com

The Goat Launches In Frankfort

As expected, Seven Mountains Media's former Hot AC "Pop Radio 93.5" 1490 WKYW/93.5 W228CL Frankfort KY flipped to Classic Rock
radioinsight.com radioinsight.com
 
Passport is Classic Hits. The Goat is Classic Rock. Yes, there are some songs that fit both stations, but Passport is geared more toward females and The Goat will be more targeted toward men.

For example, Passport is currently playing "When Doves Cry" by Prince. Before that was "Back In The High Life" by Steve Winwood. You're not going to hear Metallica or Alice In Chains on Passport, but the "Recently Played" list for the Goat in Bowling Green shows that both of those have played this morning on that station.
 


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