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Power 106 sounds more like a CHR/Pop than a Hip Hop station
- Thread starter BJordan
- Start date
Its to attract Hispanic listeners. Times have changed and all their doing is trying to stay in business. Hip hop is not as popular as it was back in the 90's and early 2000. Im african american but those days of them being urban are over. If you listen at night youll hear more hip hop but during the day youll hear lady gaga or katy perry. But I hear what youre saying I miss urban radio in la too.
It's also because we lost KKBT 92.3 The Beat/100.3 The Beat. KKBT was the soundtrack to Urban Contemporary Radio. The only urban hip hop station we have is KDAY's old school sound. I'm going stop listening to Power and listen to KDAY more often. KDAY needs to keep it old school and never go back to a current hip hop format because it was sounding more and more like a train wreck in 2007-2008. KJLH should be the one that goes mainstream urban because it sounds more like that these days.
Power 106 has always been a CHR station. Always. Always. They aim primarily at Latino listeners because they dominate LA. I'm not sure who their "P2" listener target was in the past; I have a feeling it was African-American with Caucasian close behind.
When they started, they played primarily dance to get the Latino listener. When that faded, they went more hip hop. But except for a small period in their history, they've always played the biggest crossovers from so-called "mainstream CHR" (I think a mainstream CHR plays what the makeup of the market wants; so mainstream WPGC/Washington was very Urban/rhythmic, mainstream KIIS usually leans rhythmic, etc.). Hip hop has faded, so they're playing what the Latino audience wants to hear. They may not be as passionate about it, but right now it's what's available, unless Power wants to go super recurrent/gold, and they don't want to do that.
Losing a strong Urban doesn't help, but there hasn't really been a strong Urban in LA for 10 years or more. The Beat wasn't very strong in its last years.
When they started, they played primarily dance to get the Latino listener. When that faded, they went more hip hop. But except for a small period in their history, they've always played the biggest crossovers from so-called "mainstream CHR" (I think a mainstream CHR plays what the makeup of the market wants; so mainstream WPGC/Washington was very Urban/rhythmic, mainstream KIIS usually leans rhythmic, etc.). Hip hop has faded, so they're playing what the Latino audience wants to hear. They may not be as passionate about it, but right now it's what's available, unless Power wants to go super recurrent/gold, and they don't want to do that.
Losing a strong Urban doesn't help, but there hasn't really been a strong Urban in LA for 10 years or more. The Beat wasn't very strong in its last years.
Growing up we always listen to the Beat but thanks to Radio One its gone. Power has always leaned towards hispanics since day 1. No problem with that because majority of their playlist still featured black artist. If you want a real Urban station try KMEL is San Fransico. I listen to them on my iphone through iheartradio.com I love it youll love it too. It's way better than the varaitey we have on the Los Angeles dial now
BeachBum said:
African Americans and what Arbitron calls "other" (non-Hispanic white, Asian, etc.) each are around 20% of the KPWR audience, while Hispanics are about 60%.
wdb2003 said:
Ahh The Beat. Radio One blew it from the start. They came to buy the Beat, but let Clear Channel swap frequencies with Mega 100.3 and ended up with an inferior signal. 92.3 is much better grade of signal, plus it's not always a success when stations swap frequencies. I believe that the swap really hurt the Beat from the start. Didn't help that Radio One went through so many changes.
wdb2003 said:
"Whoomp There it is" and "Hip Hop Hooray" or "It Was a Good Day" came out eons ago..those were the days! Rap music has mostly faded into a memory. And the "Gangsta" rap lyrics.....so out of style now. Music has changed for the better lately with artists like Bruno Mars, Maroon 5 and Katy Perry, thank goodness!
Sounds like the pop scene has made a wonderful comeback lately and 105.9 is taking advantage of it. Reminds me of the pop movement of 1998-99.
POWER 106 IS NEW GENERATION HIP HOP THEY ARE NOT POP AT ALL I HAVENT HEARD KATY PERRY AND LADY GAGGA 103.5 THE BOMB IN SACRAMENTO WAS HIP HOP NOW THEY ARE A POP STATION HOT 103.5 IN SACRAMENTO. POWER 106 HAS ANOTHER INTERNET STATION CALLED THE MIXSHOW.COM THEY PLAY EVERYTHING OLSKOOL HIP HOP WESTCOAST WEDNESDAY FRESH OUT THE ****ING BOX THE WORLD FAMOUS AQUANET SHOW POWER 106 IS STILL HIP HOP.THEY PLAYED RICK ROSS DRAKE THEY ARE NOT POP AT ALL.
Let's face it, new hip hop sucks. There hasn't been strong MAINSTREAM (of course there is still good semi-underground ie Common, Mos Def, Lupe Fiasco, heck even Kanye now) hip hop on the radio in 4-5 years. "Kush" by Dre is probably the best hiphop/urban song I've heard on the radio in a long time. It's in a slump and KPWR has to go somewhere. Hey I hate Drake and Lil Wayne too but it's what's selling nowadays.. Now If you'll excuse me I'll get back to my A Tribe Called Quest on my iPod. 8)
I agree. KPWR has to adapt to changing trends. Just because they play Hip-Hop doesn't mean they they're a Urban.
The reason why they went urban in the 90's to go against KKBT 92.3 The Beat. Once in a blue moon they'll play throwbacks such as California Love by 2Pac & Dr.Dre, Gin Juice by Snoop Doggy Dog, We Be Clubbin' by Ice Cube and I got 5 on it by The Luniz. It just dawned on me that they're still Hip Hop.
M
musicman3355
Guest
You barely noticed? When it comes to hip-hop stations in the west coast they're all a joke. They ALL lean CHR/pop.
are you joking me? the new stuff out now sucks. I'm a rock person myself. I do like some hip hop and today's stuff isn't good at all. Katy Perry and Lady Gaga DON'T BELONG ON A HIP HOP STATION! Hip hop needs its core artists back or at least quit playing these artists on top 40 radio. I think Top 40 should revert back to adding more rock songs. there's too much overlap between Hot A/Cs CHRs, Rhythmic CHRs, Hip Hop stations!
I agree but this is a hispanic market 80% which is Power's core listeners. Hispanics perfer rhythnmic and pop tracks. We are in a new generation so what you hear on the westcoast you wont hear back east or in the midwest. As agree today's music sucks never thought I would hear myself say that.
XCountry285 said:
CHR, Top 40 stations play what the listeners want, that's why Katy Perry, Maroon 5, Lady Gaga, Bruno Mars...etc...get the most airplay. Hard rock is not in, like it was in the late 80's and early 90's (hair bands), otherwise it would get aired. Popularity of music genres, come in cycles...more hard rock will return someday, just not now.
As agree. BET Hip Hop awards over the fall last year complete garbage. None of the big timmers were even their mainly because their time has passed. Dont know how Nikki Manjai or whatever you spell it got a record deal. Even KIIS hardly plays hip hop anymore compared to 2005 when Ryan Seacrast joined. Times have changed espically on the radio dial in LA
I hope KMEL in SF change to CHR/Pop ...I hate Hip Hop
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