Power 106 sounds more like a CHR/Pop than a Hip Hop station

[BJordan]

Are you joking? KMEL needs to keep it's urban sound. Their the only urban station on the Westcoast since we lost KKBT. I love KMEL. What urban station in L.A. has a slow jam show. The lounge is a slow jam show very reminiscent to The Night Beat with Kevin Nash you'll love it.

 

[BJordan]

Power 106 was just playing Can I Get A By Jay-Z, Amil & Ja Rule. I take it back they still spin recurrents from the 90's. Eventhough the songs they play are from 1993-now Power is still tight as far as Hip Hop & R&B. I listen to alot of old school hip hop/R&B such as Bahamadia, Brandy, D'angelo, Mary J Blige, Jaheim, Snoop Dogg, Mack 10,etc music from 1993-2003. That's why I want power to play more recurrent from the 1990's and early 2000's. R.I.P. Urban Sound.

 

[kilamanjero]

I hope KMEL in SF change to CHR/Pop ...I hate Hip Hop

Uh why? KYLD already serves that space in the market as Rhythmic/CHR. KMEL actually makes sense as an urban contemporary.

 

[kilamanjero]

Actually, the black population in LA market isn't "shrinking" per say in hard numbers, it just losing percentage as most other demographic groups with the growing Hispanic population. The funny thing is a crossover rhythmic that leans urban (like the old WPGC/Washington and the current WZMX/Hartford and KMEL) that targets like the original KKBT @ 92.3FM (with a cross-cultural appeal) would survive in the post-PPM LA market, but only a full-power frequency. However, nobody want to take risks these days.

 

[davideduardo]

Actually, the black population in LA market isn't "shrinking" per say in hard numbers, it just losing percentage as most other demographic groups with the growing Hispanic population.

In 1998 the Black population 12+ was 812 thousand, and ten years later, 831 thousand and in 2010, 810 thousand... so it is off by 2,000 persons in 12 years. Market from 9,900,000 in 98 to 11.02 million in 2010, also 12+.

(Arbitron data)

 

[kilamanjero]

Actually, the black population in LA market isn't "shrinking" per say in hard numbers, it just losing percentage as most other demographic groups with the growing Hispanic population.

In 1998 the Black population 12+ was 812 thousand, and ten years later, 831 thousand and in 2010, 810 thousand... so it is off by 2,000 persons in 12 years. Market from 9,900,000 in 98 to 11.02 million in 2010, also 12+.

(Arbitron data)

I understand what you are saying, but the majority of urban stations in top 20 markets average monthly cume is in the 500-800 thousand range. A well-programmed urban in this market could cume within that range. The audience is there in the market to support a full-service urban contemporary station, but it require that station finding a niche with the local music while playing urban & rhythmic crossover hits.

 

[davideduardo]

I understand what you are saying, but the majority of urban stations in top 20 markets average monthly cume is in the 500-800 thousand range. A well-programmed urban in this market could cume within that range. The audience is there in the market to support a full-service urban contemporary station, but it require that station finding a niche with the local music while playing urban & rhythmic crossover hits.

Cume is figured either daily or weekly in the 19 our of the top 20 markets that are measured by PPM.

And 500,000 is less than 5% of market #2, but nearly 22% of market 20.

I went to markets 21 and 22, St Louis and Baltimore, which have significant Black percentages. The leading urban in St Louis cumes 390,000 which is 16% of the market. Thee maket is 19% Black. In Baltimore, the leader cumes 445,000 which is 20% of the market population, and the market is about 29% Black.

In a top 10 market, Philly, the leader cumes 730,000 for about 12% of the population of this 20% Black market.

So in LA such a station would need to cume well over 1,000,000 to get any kind of salable showing in LA. KDAY today gets 1.1 million. KXOL gets 1.5 million. Power wanders around 2.5 million. KJLH gets 400,000.

Your 500,000 to 800,000 range would barely be any better than KJLH at one end, and significantly less than KDAY on the other end.

 

[Hamp]

In other words, the african-american population in L.A. doesn't have strong enough numbers to support a full-service Urban format where it could make a profit. That is why Radio One failed with the beat. They felt that what works in Houston, Dallas, Philly and D.C. (other markets where they own stations) would work in L.A. Radio One obviously didnt do their demographic homework when it came to the southern california market. A straight-ahead Urban format just doesn't work in L.A., you have to skew to the mainstream (i.e., Hispanic and white which are a higher percentage of the population) audience that like certain Urban songs as well as pop.

 

[blazin2009]

93.5 kday replaces ol skool on power 106 i would like them to play classsic house classic hip hop bring back the memories this music today sucks not hating hip hop is dead power 106 needs to bring back l.a party station pure energy dance now l.a hottest music too many years where hip hop lives it is dead forever ever since 2 pac and biggie got killed.

 

[only1moore]

Having looked at KPWR's current playlist, I doubt that they will ever go Urban as long as Rhythmic artists like Rihanna, Black Eyed Peas, David Guetta, Yolanda Be Cool, Far East Movement, Dev, Baby Bash and Pitbull are getting spins on the station.

 

[BJordan]

I can't stand that Yolanda Be Cool called We No Speak Americano. They would never play nothing like that in the late 90's and Early 2000's

 

[kilamanjero]

I understand what you are saying, but the majority of urban stations in top 20 markets average monthly cume is in the 500-800 thousand range. A well-programmed urban in this market could cume within that range. The audience is there in the market to support a full-service urban contemporary station, but it require that station finding a niche with the local music while playing urban & rhythmic crossover hits.

Cume is figured either daily or weekly in the 19 our of the top 20 markets that are measured by PPM.

And 500,000 is less than 5% of market #2, but nearly 22% of market 20.

I went to markets 21 and 22, St Louis and Baltimore, which have significant Black percentages. The leading urban in St Louis cumes 390,000 which is 16% of the market. Thee maket is 19% Black. In Baltimore, the leader cumes 445,000 which is 20% of the market population, and the market is about 29% Black.

In a top 10 market, Philly, the leader cumes 730,000 for about 12% of the population of this 20% Black market.

So in LA such a station would need to cume well over 1,000,000 to get any kind of salable showing in LA. KDAY today gets 1.1 million. KXOL gets 1.5 million. Power wanders around 2.5 million. KJLH gets 400,000.

Your 500,000 to 800,000 range would barely be any better than KJLH at one end, and significantly less than KDAY on the other end.

Well, such station wouldn't just target black exclusively. It would be targeting both blacks and Hispanics with a crossover format that leans urban, so it could 1,000,000 listeners. I could very well be programmed to be a multi-ethnic targeting station like original KKBT on 92.3 with hip-hop, R&B, and some rhythmic crossover.

 

[BJordan]

In the 90's and 2000's the Beat and Power 106 would have same playlist. There was a time when Power 106 would play an R&B tune such as Just in Case by Jaheim, Too Close By Next, I Wanna Be Down By Brandy,etc.

 

[BJordan]

KPWR was just playing Crazy in love by Beyoncé & Jay-Z wow a back in the day joint from 2002-2003. I remember when power 106 used to play songs like this from 1994-2003. I miss those days so much. 92.3 The Beat/100.3 The Beat vs Power 106 those were the times

 

[radiofan111]

I can't stand that Yolanda Be Cool called We No Speak Americano. They would never play nothing like that in the late 90's and Early 2000's

Now you know how us Dance fans felt with Power went all Gangsta in the 90's.....

I think Power should go back to calling themselves "LA's Hottest Music" or something... It's way overdue for a new slogan.

 

[radio124]

I really enjoyed Power back in '96. That year they did a countdown of The Top 106 Hip Hop Tracks, The Top 106 Party Songs as well as the Top 106 of the year. I still have all three of the lists. I picked them up at the now defunct Wherehouse record store. I also have a Power 106 record album from the 80's with nice pix of all the jocks on the back.

 

[BJordan]

The slogan should be L.A's Party Station. This time around they'll live up to it because in the 90's they used that slogan when they were going through their Hip Hop & R&B phase.

 

[michael hagerty]

Noted in LARadio.com: Today (1/11) is Power 106's 25th anniversary.

 

[wdb2003]

The slogan should be L.A's Party Station. This time around they'll live up to it because in the 90's they used that slogan when they were going through their Hip Hop & R&B phase.

Reply
I think KXOL uses that slogan which makes sense for them since its Hispanic R/CHR. Their ratings may be low but they have alot of loyal listeners like KJLH

 

[BJordan]

Happy 25th Birthday Power 106 for good music.

1986-1992 Dance

1992-1996 Drifting to Urban Contemporary

1997-2005 Full Blown Urban Contemporary Format

2005-Present Power 106 shifts back to Rhythmic CHR to go against KIIS-FM with the Hip Hop & R&B still intact.