Power 96.1 - Atlanta's New Hit Music Station

[jabba17]

i was kind of suprised when wild didn't morph into power 96.1, complete with a simulcast for at least a few days.

but when coke introduced "diet coke," they didn't immediately stop "tab."

Coke still sells Tab.

99X is NOT coming back. And TRG (bills too much) isn't going away. But I can see 100.5 picking up the active rock banner, maybe with some older stuff too new/hard for River and maybe some more alt, if Project doesn't go to 105.3. I could see Cumulus reimaging 100.5 but keeping TRG.

The questions that remain:
1) Is Power for real or a dummy format?
2) Will Project go to 105.3?
3) What will happen to Patron?
4) What will replace Wild, and when? Wild is a goner if Power is for real.

I think it's safe to say that 100.5 will NOT be simuling 680.

 

[carolinaradio]

I maintain that if Project was going to 105.3, it would have simulcasted with 96.1 then broken off after a few days, or would at least already be on 105.3. The Project folks have said goodbye and no mention of a new frequency was made. I think 105.3 stays Spanish and 100.5 goes active.

 

[ccinsider]

I maintain that if Project was going to 105.3, it would have simulcasted with 96.1 then broken off after a few days, or would at least already be on 105.3. The Project folks have said goodbye and no mention of a new frequency was made. I think 105.3 stays Spanish and 100.5 goes active.

94.1 Plays more 80s/90s
94.9 Stays Country
96.1 Power
97.1 Gets Harder and Newser
98.5 plays more 80s/90s w/ new PD
98.9 99x Moves to 100.5 or the stronger 97.9
99.7 In a Death Match with Power
100.5 Either 99x or more Active
105.3 Stays Spanish
105.7 Stays WiLD until Tuesday, then shifts to older based format (Gold AC, classic hits, variety, etc.)
106.7 Keeping It REAL!!!

I think Power's ultimate post-WiLD schedule will look like this:
Elvis Duran
Joe Breezy
Mami Chula
Ryan Seacrest

Let's see.......who is available to do a show?!! Any thoughts?

 

[atlantaboy]

Don't understand the posts saying that Power will affect Star/cause it to play older music

Star has a strangehold on Hot AC - it's not gonna lose listeners to Power, and it's not gonna backtrack - it owns the Hot AC format right now, and it's doing pretty freaking well with it

Q100, though, might want to go straight Hot AC, rather than compete against an energetic CHR with a weird CHR/HAC hybrid

 

[mrlayne]

Q100, though, might want to go straight Hot AC, rather than compete against an energetic CHR with a weird CHR/HAC hybrid

HA HA...that's funny because here in montgomery, al Cumulus has a CHR and a CHR/HAC hybrid station in the same building compeiting with each other (WHHY Y102 Vs WMXS Mix 103)

 

[acheron1982]

Has anyone thought about Clear Channel launching an alternative station? Hear me out on this. Clear Channel's alternative stations lean active in the first place. Check out the playlist for this station out of Houston which is considered alternative but leans strong on the active rock side. This would block any full signal alternative station while still playing active rock.

http://www.thebuzz.com/iplaylist/playlist.html?last10=1

 

[acheron1982]

Go read the comments on Power 96.1's facebook page. I'm laughing my ass off!

 

[MRFLASHPORT]

Go read the comments on Power 96.1's facebook page. I'm laughing my ass off!

Me too, lots of people are not happy. Wonder if this was a mistake, I mean how many CHRs do we need? It can have a negative impact on Star and Q100, and still may not get any numbers. Personally I think they should have left 96 Rock alone and tweaked the music, but it was a heritage station in Atlanta like Kicks 101.5 is to country and V103 is to mainstream urban.

 

[caller10]

I'm feeling the power.

 

[ShawtyBlack_ATL]

Go read the comments on Power 96.1's facebook page. I'm laughing my ass off!

OMG........those comments had me LOL!!!!!!!!!!!!

 

[Rick Rose 2.0]

A few years back Atlanta did not "need" a new country station but proved that Kicks was vulnerable and that Eagle had served its time as country and put the final nails in its coffin. The success that wild was having on poor signals proved that CHR could use a second prime stick in this market. My understanding is that Wild went from rhythmic chr to a rhythmic leaning CHR so with Power it will change in the coming days. Rhythmic must work best in places that do not have strong urban radio stations because if you want hip hop and R&B go straight to stations that play it 24/7.

Why is it on these boards that everytime a poorly rated (and weak billing) station changes format that means someone else must pick up the format. While its normal that former competitors may adjust their approach to try to get the listeners the old station lost the idea that a full class C in-town stick will pick up active rock in this town. Considering that CC did not move Project or have not launched any rock format on any other signal means that they are letting Rock and 99x have that audience. While rock has been more popular in the past, urban and hip hop are the most popular now. In most places black targeted urban radio does not do well but its different here. Rock radio has been falling nationwide so now it no longer has a an intown 100kw watt stick.

 

[RBRadioWaves]

WILD playing Elvis Presley "I was the One". I don't often listen to WILD, so is that normal?

EDIT: They went into Usher's "Scream", so nevermind.

 

[jabba17]

The 7:20 announcement on 96.1 was a whole lot of nothing. Just Elvis Duran moving to 96.1 for mornings and more blah blah blah about 9600 songs in a row commercial free. Nada on Project moving to 105.3.

Speaking of 105.3 and nada, Patron seems business as usual on 105.3, pero no comprendo el espanol muy bien.

Something's up with Wild. All the spots, jocks, imaging are gone, and the music has gone noticeably more urban. I find it really hard to believe that CC would take 105.7 more urban in the land of V-103, Cox's man crush on same, and Radio One's 3-4 shares on walkie-talkie signals.

It would seem if wholesale changes are in the works at CC, and Patron has a future, one of those changes should be to move Patron to 105.7.

 

[BIGSTICK]

I know this has been talked about, but don't you guys think something will happen soon??? PLEASE not more URBAN???????????????

 

[jabba17]

Don't understand the posts saying that Power will affect Star/cause it to play older music

Star has a strangehold on Hot AC - it's not gonna lose listeners to Power, and it's not gonna backtrack - it owns the Hot AC format right now, and it's doing pretty freaking well with it

Q100, though, might want to go straight Hot AC, rather than compete against an energetic CHR with a weird CHR/HAC hybrid

Even if Wild goes away, something will have to give. We won't see B and Star and maybe Q fighting over hot AC while Q fights Power over CHR forever.

Q has the biggest choice. Do they want to fight Power with CHR or B/Star with HAC?

Does Star double down on HAC and do a number on B? Star seems better equipped to own that space.

Does B throw in the towel with AC and go classic hits while River continues to go more classic rock, including some harder/newer stuff?

Lots of moving parts here and even if Patron stays put and Wild does something, we haven't seen the end of it.

 

[BIGSTICK]

I want this on one of their frequencies.

http://www.iheart.com/live/4455/

 

[jabba17]

Personally I think they should have left 96 Rock alone and tweaked the music, but it was a heritage station in Atlanta like Kicks 101.5 is to country and V103 is to mainstream urban.

96 Rock was the oldest moniker (since 1974) on the ATL radio dial at the time of the Project flip. It had more heritage than either Kicks (WBIE country since 1968 but Kicks only since 1981) or V (1977).

IMO 96 Rock would still be here--and Rock100.5 would have never been born--if they had just tweaked/freshened/updated the music, brought over the Buzz fans, and not gone full active rock in 2006.

 

[BIGSTICK]

Personally I think they should have left 96 Rock alone and tweaked the music, but it was a heritage station in Atlanta like Kicks 101.5 is to country and V103 is to mainstream urban.

96 Rock was the oldest moniker (since 1974) on the ATL radio dial at the time of the Project flip. It had more heritage than either Kicks (WBIE country since 1968 but Kicks only since 1981) or V (1977).

IMO 96 Rock would still be here--and Rock100.5 would have never been born--if they had just tweaked/freshened/updated the music, brought over the Buzz fans, and not gone full active rock in 2006.

Those are a lot of "ifs"....

 

[RBRadioWaves]

WILD is now promoting itself as "Hits and Hip Hop". I think this is to try and throw off some rumors of a change. (Radio stations sometimes shift to a slightly different format for a few days, then suddenly axe the format.)

Oh, and during commercials, the stream is messed up, running local commercials and stream commercials (w/iHeart "New Music").

 

[DJNastyNeil]

WILD is now promoting itself as "Hits and Hip Hop". I think this is to try and throw off some rumors of a change. (Radio stations sometimes shift to a slightly different format for a few days, then suddenly axe the format.)

Oh, and during commercials, the stream is messed up, running local commercials and stream commercials (w/iHeart "New Music").

If you look in the comments it says on Monday it was screwing up and that was before Power launched. But you are right it does seem like they are hinting. I mean how do you compete with your sister station that is playing pretty much the same music as you? Although, in Raleigh Kiss and G105 are similar and they are both owned by Clear Channel.