Power 96.1 - Atlanta's New Hit Music Station

[DolphSeal]

Oh yeah.. Like a few others when I heard the Power 96.7 Moniker over the air waves, it brought back a bit of nostalgia for Power 99.   ;D ;D  Still one of my all time favorite radio stations along with Atlanta's hit radio station Z-93.   : :

 

[atlantaboy]

Six months from now, I envision the ratings (6+ AQH share) shaping up something like this:
--Star 94: 4.8 share
--Q100: 4.0 share
--Power 96: 2.8 share
--Wild 105.7: 2.2 share

That would be a failure for Clear Channel, since Project had a 2.9 in the last book

 

[wprt949]

That would be a failure for Clear Channel, since Project had a 2.9 in the last book
[/quote]


now that's fine and dandy but what did project get 18-34 ?

 

[Wildstyle K]

I think Power 96 is being underestimated, especially if WiLD is said to be gone. Those WiLD listeners are probably going to search the dial for something as close to WiLD as possible. Heck, some probably already started since the increase of hip hop hits & recurrents. Not only that, but with a bunch of stations flipping up around the same time, it will force a lot of people to channel surf and possibly discover Power, as oppose to when one station flips and everything else on the dial still appears to be the same. I expect no lower than a 3 share by the end of 6 months. I will admit that both Power and Q will bring down the chr ratings a bit for both stations. I'm not sure there will be "a V103 of chr radio." But extra urbans did help to even bring V down to the 9's from the 13 and 14 they used to get (if I'm wrong correct me on that).

 

[BIGSTICK]

Their facebook page is not taking comments again. At first they had about 500 likes, that has dropped to about 80 or so? I wonder what is up with their page?

 

[chrocket87]

Their facebook page is not taking comments again. At first they had about 500 likes, that has dropped to about 80 or so? I wonder what is up with their page?

Perhaps they started blocking the people who bashed the station, the only explanation I can think of.

 

[ccinsider]

Their facebook page is not taking comments again. At first they had about 500 likes, that has dropped to about 80 or so? I wonder what is up with their page?

Perhaps they started blocking the people who bashed the station, the only explanation I can think of.

The problem is- WiLD still exists. More 12-25 yr olds would know about Power is WiLD was no longer there. Just makes no sense why they are keeping them around so long.

 

[BIGSTICK]

Their facebook page is not taking comments again. At first they had about 500 likes, that has dropped to about 80 or so? I wonder what is up with their page?

Perhaps they started blocking the people who bashed the station, the only explanation I can think of.

The problem is- WiLD still exists. More 12-25 yr olds would know about Power is WiLD was no longer there. Just makes no sense why they are keeping them around so long.

I guess today or tomorrow we will know, right???

 

[Wildstyle K]

Has anyone heard a new "hits & hip hop" slogan on WiLD yet? Their facebook page now uses it.

 

[ShawtyBlack_ATL]

Has anyone heard a new "hits & hip hop" slogan on WiLD yet? Their facebook page now uses it.

Last time I listened it was still "Atlanta's Party Station." Both POWER and Wild using "Hits" in the slogan isn't a good idea. Meanwhile, HOT 107.9 is still using "Atlanta's ONLY Hip-Hop Station." New on the block, STREETZ 94.5 is using "Atlanta's New Hip-Hop Station."

 

[younglee981]

Has anyone heard a new "hits & hip hop" slogan on WiLD yet? Their facebook page now uses it.

Last time I listened it was still "Atlanta's Party Station." Both POWER and Wild using "Hits" in the slogan isn't a good idea. Meanwhile, HOT 107.9 is still using "Atlanta's ONLY Hip-Hop Station." New on the block, STREETZ 94.5 is using "Atlanta's New Hip-Hop Station."

Branding doesnt mean anything in radio anymore because it is measured by PPM now and not Arbitron. they can say what they want but its clearly measured by your radio and not a phone call.

 

[Wildstyle K]

Has anyone heard a new "hits & hip hop" slogan on WiLD yet? Their facebook page now uses it.

Last time I listened it was still "Atlanta's Party Station."

Oh that's right I forgot about that.

 

[wild949austin]

The situation in Atlanta is similar to the situation here in Austin between two Clear Channel stations- we have full CHR top 40 KHFI 96.7 Kiss FM which calls itself "All the Hits." the other station seems to be a rhythmic CHR KPEZ 102.3 The Beat, which calls itself "Austin's Hip Hop and Hit Music."

As far as I know both stations get high ratings and bill well in sales. We can only see what's to become of these two stations. Same with Power and WiLD in Atlanta...

 

[Wildstyle K]

In Tucson, Az., they have Hot 98.3 Hits & Hip Hop (rhythmic) and 93.7 KRQ Chr Top 40 (All The Hits). Those are both owned by ClearChannel. Recently, Cumulus felt it was necessary to bring in their own CHR on i97.5! I doubt they think they are going to win, but Cumulus still did it anyway. ClearChannel is doing the opposite of this in Atlanta, a city that is the opposite of small town Tucson. Lets see if doing things in reverse works!

Odd thing is Hot 98.3 has premium choice over nights, so for a period of time, Hot 98.3 and 93.7 KRQ are both playing top 40 hits.

 

[acheron1982]

I don't see this format staying. The comments on both pages for Power 96.1 are out of control. Even the people who like pop music are upset that their other station of choice, Project, is gone. I just don't see this station surviving. Yes, when stations flip, some people get angry but I have NEVER seen such an uproar. There has even been protest in front of CC Atlanta scheduled. I have spent the last two hours reading the comments from both Power facebook pages and I can't find the first, not even one, positive comment about Power. Comments have been disabled on one page and the "likes" have dropped off, assuming they are blocking people.

http://www.myfoxatlanta.com/story/1...6047471448_3583395_394279300637456#f3fa4d428c

 

[electroboy73]

Please...please tell me. Were there all these virtual riots and angry mobs in other cities where CC flipped a station to Top 40 (i.e., Charlotte, Chicago, Jacksonville, Milwaukee and others)?

I mean come on...if there is THIS MUCH pandemonium over PROJECT being replaced, then why were their ratings dropping so badly in the first place? It's almost like people are only mad at the idea of PROJECT going away but of course, most of them, NOW will NEVER admit that they actually stopped listening to 96.1 decades ago! Anyone else think Atlanta radio is in some kind of parallel-universe? Kind of like the show, LOST! Someone please push the button on the counter or before it's all over! :

Okay....yeah, I'm done.....But, I'm just sayin.

 

[acheron1982]

First off, Project ratings were not all that good but they were not horrible and they were NOT tanking. The station kept shares at 2.9 to 3.0 for the past few years.

Second, the really ticks a lot of people off is that CC decided to kill off the only modern rock option in the metro Atlanta for yet another contemporary style station. There were 4 different contemporary stations in Atlanta (Top 40, Hot AC, AC, and Journey). My beef with CC is if they had to bring another Top 40 station to Atlanta, they could have moved Project to a weaker signal like 105.3 which is a station that is doing horribly.

I'm more of an alternative fan than an active rock fan and should be more pissed about 99x demise but I'm being logical here and realize that 99x was not doing all that well. Project is a different story. They should have moved it to 105.3 if they seen the need to go after Top 40.

Now Atlanta has no modern rock option which is ironic for a city that is so "new". Each one of the cities you mentioned below have modern rock options (alternative or active). Not only does Atlanta not have a modern rock option but they also have multiple contemporary hits radio.

P.S. Just heard that new Justin Bieber song on Q100, the new 97.9 and Power at the same time. This is ridiculous. Yes, I would even say the same if it was three rock stations playing the same thing at the same time, hints, I'm all for cutting the cord on rock 100.5 or make it sound totally different from The River.

Please...please tell me. Were there all these virtual riots and angry mobs in other cities where CC flipped a station to Top 40 (i.e., Charlotte, Chicago, Jacksonville, Milwaukee and others)?

I mean come on...if there is THIS MUCH pandemonium over PROJECT being replaced, then why were their ratings dropping so badly in the first place? It's almost like people are only mad at the idea of PROJECT going away but of course, most of them, NOW will NEVER admit that they actually stopped listening to 96.1 decades ago! Anyone else think Atlanta radio is in some kind of parallel-universe? Kind of like the show, LOST! Someone please push the button on the counter or before it's all over! :

Okay....yeah, I'm done.....But, I'm just sayin.

 

[RadioFreak69]

It looks like CC should've left Project 9-6-1 alone and put full "power" CHR on 105.7. They were 80-90% there anyway.

 

[electroboy73]

More questions about this mess. Aside from CC being the notorious corporate "beast" since the get go, is it only the localized management for CC-Atlanta that's making such weird decisions, or are they known for lousing things up in many other markets as well? What I mean is, in so many other markets, I notice CC does very well. Especially CHR's and AC's as most of them are either number 1 in the market in the top 5. Then, there's Atlanta. Where CC stations barely reach the top 12!

As most know on here, I don't have the years, deep in the trenches of radio experience that a lot of you do. --The radio and music industry as well as pop-culture in general have been an obsession of mine since I was 5 years in Savannah....(WSGF 95.1) was one of the big stations, at that time, BTW).....long time ago.....AHEM...

My point to all this is, CC here in Atlanta really does seem to be run by monkeys. With mostly all lower rated stations, bad decisions....(i.e., not putting Project on diff signal, keeping WiLD as rhythmic while trying to push a brand new station playing the same rhythmic hits! Didn't they also louse up that whole WPCH/WLTM fiasco as well? Then, they killed 96 Rock and next, they killed Project....

....see what I mean?

The main reason I want to have high hopes for POWER is because...(point blank), ATLANTA is big enough that a HOT (fast-paced), "kiddie-land", TOP 40 station COULD do well here. Next, I look across the board at the Arbs, nationwide. CC CHR's seem to always be near or at the top. This is in a LOT of markets, small and large. Also, I like the way CC does CHR radio...(YES, that is in fact my preference, I know) But, that all goes back to my living in NYC and listening to the mighty Z100. They, are how you do pure CHR!


Sorry for rambling you guys....But, the question is, why is it primarily CC in Atlanta that makes such, seemingly obvious mistakes over and over and over?



Thanks for reading....it WAS to be just one simple question, correct? And then with added rants of silly, radio passion in between.....Got it!

 

[acheron1982]

My beef right now is with CC not because they brought another damn hits station to town but because of the sacrifice (not required one at that) they made with Project.

Don't get me started on Cumulus because I have some serious beef with them as well. My hatred for Cumulus trails back to the mid 90s, also in Savannah, when Z102 (modern rock) was switched over to Z-102 (top 40). I was just 12 years old then but I was so upset and so mad. That is what got me into radio in the first place. I loved learning about why stations change formats and what they look at (which obviously I know little about considering this latest thing) and being 90 miles from the closest city growing up, it was difficult to pick up the few 100k watt stations out of Savannah so I learned about kilowatts and height along with antenna types and best antenna/stereos for reception.

CBS, Lincoln Financial and even Radio One are good companies, for the most part. Why? Because they allow each PD to have control of the radio for that particular city. Z in New York, Kiss in LA, Kiss in Savannah are all top 40 stations owned by CC and they all sound the same. Cumulus does the same thing. They create formats like active rock, top 40, mainstream rock, etc and they just simply redistribute the playlist to all cities around the country.

Lincoln Financial, for example, does not do this which explains the positive posts on this site regarding Star. Star plays stuff you don't normally hear on Hot AC and introduces you to new music while playing some of the lost hits from the early 2k's.

I could go on and on and on but the reason why CC and cumulus might not do as well in Atlanta as it does in other cities is because in Atlanta, we have other companies like LF and CBS that play what Atlanta wants and not what they feel the format should play.