Praise, Rock 100.5, True Oldies, Dave FM have good Feb. Arbitron numbers

[rho01]

25-54-, 18-34 rankings are here as usual:

http://blogs.ajc.com/radio-tv-talk/...-oldies-have-solid-february-arbitron-ratings/

 

[jabba17]

25-54-, 18-34 rankings are here as usual:

http://blogs.ajc.com/radio-tv-talk/...-oldies-have-solid-february-arbitron-ratings/

One thing to note is that True Oldies isn't your parents' oldies station, with a playlist that goes into the 1980s and is centered on the 1970s and not before...

 

[thefirstgenesis]

After all this time, still trying to figure out WUBL after 3 years. It is still ranked #17 for all stations overall and haven't shown signs of any upward mobility. Was changing 94.9 Lite FM a good idea?

Also, B98.5 is NOT a soft rock station, and it would be downright laughable and misleading to consider it a soft rock station with what they are currently playing on their playlist. They are more leaning on the lines of Hot AC like Star94 or a CHR with little evidence of being soft AC. Hopefully, there is some clarification about this.

 

[gregg75]

I really don't think The Groove has had much of an impact on The Beat, yet. As their new music direction
is only about 12 days old now and not really in the Feb. Arbitrons. Perhaps, The Beat is just shooting itself
in the foot.

 

[GoodTimesandGreatOldies]

Anybody have the latest numbers for True Oldies 106.7? I bet they are good....

 

[davideduardo]

One thing to note is that True Oldies isn't your parents' oldies station, with a playlist that goes into the 1980s and is centered on the 1970s and not before...

Yet it still is not getting into the top 15 in 25-54, which is all that matters, sales-wise.

 

[davideduardo]

Anybody have the latest numbers for True Oldies 106.7? I bet they are good....

Follow the link posted previously for Rodney Ho's excellent column (as usual) and you will see that int he sales demos it's nowhere to be seen (18-54, etc.., where it is below 15th)