S
Soon Yi CIV.V
Guest
Did anyone read Tom Taylor's piece today? There's a bit in there where the title implies that all-Christmas isn't working in Philadelphia...but what actually appears to be happening is that all-Christmas isn't working for B101. With all the competition, maybe something right is finally happening in the world and B101 is getting what they deserve for doing such a sucky job with the format.
Taylor sites some "weeklies" he got his hands on which start with the week of November 13 (the day B101 flipped) and lead up to "week 1" of December. B101's week-to-week 12+ numbers trend 7.6-6.9-5.4! Meanwhile, WNUW's trend 2.2-4.0-4.6! As he astutely notes, this puts Now 97.5 within one point of B101!
B101 might be feeling the sting a little more in the 25-54 demo being targeted by both stations. B101 trends 6.9-6.9-4.4, which Taylor says is a tie for 7th place! At the same time, WNUW trended 1.9-3.5-3.5, making it appear that they haven't lost any of their holiday uptick while B101's listeners have apparently just gone elsewhere!
I can't wait to see the actual December numbers. And January's shaping up to be a very interesting month as well. Could B101's long-term dominance have tricked all of us into thinking it'd take forever to really knock 'em down a few pegs?
BTW, you can sign up to receive Taylor's column for free right here at radio-info.com.
Taylor sites some "weeklies" he got his hands on which start with the week of November 13 (the day B101 flipped) and lead up to "week 1" of December. B101's week-to-week 12+ numbers trend 7.6-6.9-5.4! Meanwhile, WNUW's trend 2.2-4.0-4.6! As he astutely notes, this puts Now 97.5 within one point of B101!
B101 might be feeling the sting a little more in the 25-54 demo being targeted by both stations. B101 trends 6.9-6.9-4.4, which Taylor says is a tie for 7th place! At the same time, WNUW trended 1.9-3.5-3.5, making it appear that they haven't lost any of their holiday uptick while B101's listeners have apparently just gone elsewhere!
I can't wait to see the actual December numbers. And January's shaping up to be a very interesting month as well. Could B101's long-term dominance have tricked all of us into thinking it'd take forever to really knock 'em down a few pegs?
BTW, you can sign up to receive Taylor's column for free right here at radio-info.com.