Proud New Home Of The Pacers

[BobOnTheJob]

Let's see...WIBC's last 3 PPM ratings...6.0>5.4>4.9. As a stockholder in that place, I wish they would take the Proud New Home Of The Ratings Killing Pacers & put it on 1070 where it belongs. Can anyone really be delusional enough to think that the revenue they get from airing those games (and the other assorted stuff they have to carry with them) is going to be enough to offset a 20%+ ratings drop? I normally thank God that someone smarter than I makes these decisions, but on this one, I'm not so sure.

Granted, I can not prove that the Pacers are solely responsible for the drop, but with all the bad weather we've had, WIBC ratings should be going nowhere but up. There's no excuse for WIBC to ever have a 4.9. Someone in that building needs to develop the gonads (or ovaries) to walk into the person's office who had this bright idea & declare that the Pacers must leave WIBC--now.

 

[dfwrunner]

Let's see...WIBC's last 3 PPM ratings...6.0>5.4>4.9. As a stockholder in that place, I wish they would take the Proud New Home Of The Ratings Killing Pacers & put it on 1070 where it belongs. Can anyone really be delusional enough to think that the revenue they get from airing those games (and the other assorted stuff they have to carry with them) is going to be enough to offset a 20%+ ratings drop? I normally thank God that someone smarter than I makes these decisions, but on this one, I'm not so sure.

Granted, I can not prove that the Pacers are solely responsible for the drop, but with all the bad weather we've had, WIBC ratings should be going nowhere but up. There's no excuse for WIBC to ever have a 4.9. Someone in that building needs to develop the gonads (or ovaries) to walk into the person's office who had this bright idea & declare that the Pacers must leave WIBC--now.

Sacrelage! This is Indiana!!!! Basketball Rulz!!!

 

[BobOnTheJob]

Let's see...WIBC's last 3 PPM ratings...6.0>5.4>4.9. As a stockholder in that place, I wish they would take the Proud New Home Of The Ratings Killing Pacers & put it on 1070 where it belongs. Can anyone really be delusional enough to think that the revenue they get from airing those games (and the other assorted stuff they have to carry with them) is going to be enough to offset a 20%+ ratings drop? I normally thank God that someone smarter than I makes these decisions, but on this one, I'm not so sure.

Granted, I can not prove that the Pacers are solely responsible for the drop, but with all the bad weather we've had, WIBC ratings should be going nowhere but up. There's no excuse for WIBC to ever have a 4.9. Someone in that building needs to develop the gonads (or ovaries) to walk into the person's office who had this bright idea & declare that the Pacers must leave WIBC--now.

Sacrelage! This is Indiana!!!! Basketball Rulz!!!

Let it rule on 1070...they'd kill for a 4.9 share.

 

[dfwrunner]

Let's see...WIBC's last 3 PPM ratings...6.0>5.4>4.9. As a stockholder in that place, I wish they would take the Proud New Home Of The Ratings Killing Pacers & put it on 1070 where it belongs. Can anyone really be delusional enough to think that the revenue they get from airing those games (and the other assorted stuff they have to carry with them) is going to be enough to offset a 20%+ ratings drop? I normally thank God that someone smarter than I makes these decisions, but on this one, I'm not so sure.

Granted, I can not prove that the Pacers are solely responsible for the drop, but with all the bad weather we've had, WIBC ratings should be going nowhere but up. There's no excuse for WIBC to ever have a 4.9. Someone in that building needs to develop the gonads (or ovaries) to walk into the person's office who had this bright idea & declare that the Pacers must leave WIBC--now.

Sacrelage! This is Indiana!!!! Basketball Rulz!!!

Let it rule on 1070...they'd kill for a 4.9 share.

And give them back their correct call letters while they're at it Where's Fairbanks when you need em.

 

[Kent]

Granted, I can not prove that the Pacers are solely responsible for the drop, but with all the bad weather we've had, WIBC ratings should be going nowhere but up. There's no excuse for WIBC to ever have a 4.9. Someone in that building needs to develop the gonads (or ovaries) to walk into the person's office who had this bright idea & declare that the Pacers must leave WIBC--now.

I'd have to think they're not because talk radio, in general, has very few listeners after drive time, and most basketball games don't tip off until after 7 PM. I agree, though, that there's no reason WIBC should have a 4.9.

 

[long-time-first-time]

I agree with Kent. The Pacers are the least of WIBC's problems right now.

 

[BobOnTheJob]

My primary point being that anything which drives the majority of your audience to switch stations is not a wise idea. If WFMS were offered 2 grand to play polka music for an hour, would they take it? They'd bill more that hour, but they'd bill less the rest of the week. Somehow I bet WIBC is being paid a lot less than 2 grand an hour to air the Pacers. If you're gonna play music, play it all the time. If it's news/talk, news talk all the time. If it's sports, sports all the time. You don't see Shell selling gasoline 21 hours a day and fresh vegetables the other 3 hours. One Emmis station (B 105.7) is doing really well...it's the one that plays music 24/7. The ones that clutter their core format with non-core programming are never going to be all they can be. And if that's the way the whole company is run, no wonder my stock that peaked at $62 a share in 1999 is worth less than a buck.

 

[MikeStandardsFromIndiana]

Bob if the Pacers went back to 1070. what would you do with the Butler Basketball games. something would get bounced to 93.1 if they went head to head. Emmis will never bounce anything over to 105.7 because they kill off their female listeners with sports.

 

[dfwrunner]

My primary point being that anything which drives the majority of your audience to switch stations is not a wise idea. If WFMS were offered 2 grand to play polka music for an hour, would they take it? They'd bill more that hour, but they'd bill less the rest of the week. Somehow I bet WIBC is being paid a lot less than 2 grand an hour to air the Pacers. If you're gonna play music, play it all the time. If it's news/talk, news talk all the time. If it's sports, sports all the time. You don't see Shell selling gasoline 21 hours a day and fresh vegetables the other 3 hours. One Emmis station (B 105.7) is doing really well...it's the one that plays music 24/7. The ones that clutter their core format with non-core programming are never going to be all they can be. And if that's the way the whole company is run, no wonder my stock that peaked at $62 a share in 1999 is worth less than a buck.

I don't think so, used to be the norm to offer the friday night football game after playing music all week, to have a long news segment at noon...

 

[BobOnTheJob]

Bob if the Pacers went back to 1070. what would you do with the Butler Basketball games. something would get bounced to 93.1 if they went head to head. Emmis will never bounce anything over to 105.7 because they kill off their female listeners with sports.

Tape Delay.

 

[PTBoardOp94]

With the advent of sports on TV, literally no one would listen to a tape delayed broadcast. Allow me to enumerate the reasons:
1. Television Coverage. Nearly all Pacers, Butler, IU, Colts games are televised. Live.
2. Time. If 1070 runs Butler live at 7 and Pacers on tape delay, most people will be asleep before the Pacers game is over. Also, ESPN, Fox 59, and WTHR will have played all the highlights from the game before the Pacers game is over.
3. The web. Most teams in the Horizon league have free audio webcasts for both teams. The NBA offers them for pay.
4. Contracts. No sports team is going to agree to a contract where the broadcaster reserves the right to tape delay up to 10% of a team's contests. Especially when signing an equivalent deal with WNDE would have no such restriction.

There's dozens or hundreds of stations around the country that have the scheduling conflict problem. Lots of all-sports stations have contracts with two or more of the major sports organizations in their city, and they will conflict from time to time. Typical solutions involve joining the second event to start in progress, or shuffling one event to another station.

I do find it unfortunate that the Pacers are on 93WIBC because I wish Butler was there.

 

[MikeStandardsFromIndiana]

no one would agree to a tape delayed broadcast. the Pacers would almost if they would be 10% of the time being on Tape Delayed they would have signed with WNDE instead. But as long as Emmis wants all of the Sports Play by Play pie in Indy. they will do what it takes. heck if they wanted to either Air Ball State games in Indy or if the day Came that we would see IUPUI Games on the Radio (Which im surprised as a Division one school they aren't on the Radio (Unless WXLW or its sister station has them. Don't get WXLW or 95.9 up here in anderson at night.) i say in a heartbeat 105.7 would be also airing sports play by play as well

 

[bigtime]

Basketball probably does drive many people away from WIBC, but their bigger probably is more likely the seismic shift caused by ppm, which seems to benefit at-work stations and hurt news-talkers.

 

[dfwrunner]

Basketball probably does drive many people away from WIBC, but their bigger probably is more likely the seismic shift caused by ppm, which seems to benefit at-work stations and hurt news-talkers.

I keep reading about ppm "messing things up"...this would imply that it is a less accurate indicator of actual listening habits...I would have thought the intent was for it to be a more accurate indicator... ??

 

[bigtime]

PPM is not messing anything up if you benefit from it. It's just a vastly different method of audience measurement, which means some will get a boost, others will see a drop.

 

[dfwrunner]

PPM is not messing anything up if you benefit from it. It's just a vastly different method of audience measurement, which means some will get a boost, others will see a drop.

Sure, but if it is accurate, then they have better info that their format sucks (or not).

 

[bigtime]

"Accuracy" can be a very subjective thing. PPM is accurate just as the diary method was accurate in it's own way. Even though the goal is measuring the number and type of listeners, they don't exactly measure the same thing. Overall PPM is an improvement though.

 

[dfwrunner]

"Accuracy" can be a very subjective thing. PPM is accurate just as the diary method was accurate in it's own way. Even though the goal is measuring the number and type of listeners, they don't exactly measure the same thing. Overall PPM is an improvement though.

It is usually not subjective. Either you have the you can prove your analysis with data or you can't. If there is a high amount of subjectivity involved, then it is not reasonable to declare improved accuracy.

 

[bigtime]

20 people can be sharing a space in which a radio station is playing. If all have ppm units they'll all be counted as listeners, even if only 5 of them are paying any attention to the radio. The diary method would count only those people who are actually paying enough attention to know what they are listening to. The results are different, but both methods are accurate in their own ways.

 

[dfwrunner]

20 people can be sharing a space in which a radio station is playing. If all have ppm units they'll all be counted as listeners, even if only 5 of them are paying any attention to the radio. The diary method would count only those people who are actually paying enough attention to know what they are listening to. The results are different, but both methods are accurate in their own ways.

You would want to know both sets of information, if you threw away one set of data, and that data allowed a superior assessment in some way, then you've done someone a disservice with your revised assessment methodology. True 'accuracy' includes all relevant information, not just raw numbers. If they change the methodology for something as important as ratings, they better make darn sure there providing at least as good a service...i'm sure they have data which shows they do