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Public Radio Ratings in Rochester and Buffalo

raymond_shaw said:
This leads me to a question I'm sure someone on this board can answer. If a program is all over the web in webcasts & podcasts why would anyone buy a radio station to broadcast it also? Is there any advantage to broadcasting it, probably to an audience that will not sustain the program, along with the webcastings? This question is not necessarily exclusively for "Democracy Now" but for any format/programming initiative. BTW "Democracy Now" is broadcast on Ch. 15 Public Access in Rochester at various times throughout the day.
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Radio's big advantage(as of right now) is that it's easy and portable.

Democracy Now is speciality programming, to be sure. But it has a small, but very strong local base. They would sustain the program, that's for sure.
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But that is the question. The above stated station is located away from Rochester and would not cover it. I assume that the MJ folks are located in the area not covered, so my question is there any advantage to broadcast with a webcast over webcasting alone?
 
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