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Q102 2 Hours Commercial Free For The Drive Home

R

Radio Wreck

I’m not sure this was the tag line verbatim, but it was something close to it last Friday. Does anyone know if this is a thing for them under normal circumstances or is this a result of reduced revenue due to the economy?

I haven’t listened to Q102 for a long time so I’m not as familiar with their programming as I used to be but 2 hours seems like a long time to go without revenue in a major market during drive time.
 
Radio Wreck said:
I’m not sure this was the tag line verbatim, but it was something close to it last Friday. Does anyone know if this is a thing for them under normal circumstances or is this a result of reduced revenue due to the economy?

I haven’t listened to Q102 for a long time so I’m not as familiar with their programming as I used to be but 2 hours seems like a long time to go without revenue in a major market during drive time.
Click to expand...

As far as I know, they've been doing this for a while now (maybe a year plus) and it's not COVID related. It might even date back to when 96.5 shifted from AC "Today's 96.5" into CHR "96.5 TDY" as a way to keep people tuned in and away from the competition.
 
atthestars said:
As far as I know, they've been doing this for a while now (maybe a year plus) and it's not COVID related. It might even date back to when 96.5 shifted from AC "Today's 96.5" into CHR "96.5 TDY" as a way to keep people tuned in and away from the competition.
Click to expand...

Do they fudge the "commercial free" claim with plugs for sponsors during weather, traffic reports and the like during those two hours?
 
Radio Wreck said:
2 hours seems like a long time to go without revenue in a major market during drive time.
Click to expand...

That's the trade-off. They're hoping the ratings they get from those two hours will allow them to make up for the loss during other dayparts.

Consider it a free sample.
 
CTListener said:
Do they fudge the "commercial free" claim with plugs for sponsors during weather, traffic reports and the like during those two hours?
Click to expand...

They don't run traffic or weather during those two hours. They only run them in and out of stopsets. So no traffic or weather in that 2 hour stretch.
 
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