Que Buena 105.5/94.3 To Serve As Los Angeles Chargers Spanish Broadcaster

[Y2kTheNewOldies]

https://radioinsight.com/headlines/...-as-los-angeles-chargers-spanish-broadcaster/

Estrella Media has partnered with the NFL’s Los Angeles Chargers to carry the franchise’s Spanish language programming on Regional Mexican “Que Buena 105.5/94.3” 105.5 KBUE Long Beach/94.3 KBUA San Fernando/94.3 KEBN Garden Grove.

The multi-year deal will also see Chargers pre-season games air in Spanish on the company’s KRCA-TV. “Que Buena 105.5/94.3” will broadcast all preseason, regular season and postseason Chargers games, including pre and postgame shows. Throughout training camp and the regular and postseason, players, coaches and Chargers personalities will appear in regularly scheduled segments.

Also included in the Deal for Chargers games are broadcasts on KRCA-TV.

 

[old school radio]

Radio ratings killer.

 

[davideduardo]

Radio ratings killer.

Yep. Anyone who has become Americanized enough to like American Football is going to want to listen or view those games in English, not Spanish.

It will be interesting to see the Ke Buena numbers during the games. It's certainly possible that they descend to zero listening.

 

[old school radio]

I agree David! In Dallas many Spanish Stations failed miserably with the Cowboys over the years , Sbs/Univision in Chicago with the Bears. Houston KLOL with the Texans. Q Buena is a (narco corrido/alterdado) Niche Market it will be very difficult for them to tolerate NFL in Spanish. Not to mention finding a play by play 100% Hispanic person without the "Chicano/Anglo accent" is very difficult.

 

[davideduardo]

I agree David! In Dallas many Spanish Stations failed miserably with the Cowboys over the years , Sbs/Univision in Chicago with the Bears. Houston KLOL with the Texans. Q Buena is a (narco corrido/alterdado) Niche Market it will be very difficult for them to tolerate NFL in Spanish. Not to mention finding a play by play 100% Hispanic person without the "Chicano/Anglo accent" is very difficult.

People who are drinking the Cool-Ade point to the NFL games in Mexico as evidence that Hispanics will follow the games in Spanish. What they don't get is that the attendance in Mexico has been identified as being predominantly upper and middle class guys who went to college in the US and picked up a taste for American Football there. There is no appeal of the sport among the vast majority of Regional Mexican listeners who mostly grew up in rural or semi-urban Mexico and who didn't go to college anywhere.

Square peg, round hole.

 

[old school radio]

Well said Sr ?. Not to mention putting 80 thousand at estadio azteca is not hard when you have 17 million in the city radius.

 

[Y2kTheNewOldies]

https://news.****************/artic...nnounce-Spanish-Language-Radio-Broadcast-Team

Here are the crew for the Spanish broadcasts of the LA Chargers.

The Los Angeles Chargers will have a new Spanish-language radio broadcast team entering the 2020 season. Both fixtures in Los Angeles sports for more than two decades, Francisco Pinto will provide color commentary and Adrian Garcia Marquez will serve as the play-by-play announcer on KBUA-FM (Que Buena)/Los Angeles. In addition to calling the games, Pinto and Garcia Marquez will make appearances across the Chargers various digital media platforms and at select community events.

A native of Concepcion, Chile, Pinto will lend his talents in the radio booth to serve as color analyst for the Chargers Spanish-language radio team. Pinto's long, career in television and radio spans over 20 years, and he is a popular air personality in Los Angeles. Marquez returns to the Chargers booth after serving as the team's Spanish-language play-by-play announcer in 2008. Like Pinto, he has been a fixture in the Southern California sports landscape for more than 20 years.