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Question: Ownership of an Orlando Radio Station.......

Asking the experts, if you were the owner or cooperate owner of a 100KW FM radio station in Orlando, Florida, and if you were to choose a format, what would it be? and why?
 
Stormychuck said:
Asking the experts, if you were the owner or cooperate owner of a 100KW FM radio station in Orlando, Florida, and if you were to choose a format, what would it be? and why?
Country and I would go after WWKA K-92,Cox is so conservative in their playlists they become boring.Given the right air staff,the right mix and good contests K-92 is ripe for the picking.
 
JBarrett, You had thee ****ing right answer..........Bingo, and you explained it correctly. Had this been a contest your the winner.......Other answer's, honorable mention, black hip-hop or latin radio,
But country music radio with the right on-air personality's with the right on-air contest's you can't go wrong.........In anotherwords if your a good ole country boy and you own an airboat drive a Ford, these people are the one's who are listening..... Just my opinion....
 
that is easy
I would go in the opposite direction or CBS radio and Clear channel and seek out creative people and not use corporate formula.
I would take a look at the successful community radio stations such as WMNF in Tampa ... by the way I used to be on that radio station.
And see how they do things.

They do radio because it is fun and they are creative and not after a bottom line and hence they are very successful.

We should bring back the old rules of ownership so creativity comes back into radio and also the fairness doctrine.

the leader of our country said recently in a speech at a commencement ... he said you of the graduating class have no one who will tell you the truth... but he could do something about it and bring back the fairness doctrine with a stroke of the pen so people hear only the truth.
 
Amen, Sound Explorer _ I agree with some of your points. Community radio, mom & pop operations - whatever you want to call it, I believe there is room for at least one operator in a market to go a different path. I actually believe everyone benefits when listeners have more options if that turns into more active listening.

Many music radio stations sound just like what they really are - corporate cost centers with a balance sheet. It's all so serious. It would be great to hear those on the air actually sounding like they are having a good time. I'd love to see real fun be brought back to the medium but sadly it's not a metric goal. Unless you are a non-profit, the bottom line is critical for everyone. There's more than one way to a healthy bottom line without sacrificing creativity. The odds seem to favor small operators more willing to try new approaches.

The Fairness Doctrine is another topic. Like so much legislation that is supposed to fix a problem, I think over time so much gets corrupted and manipulated that what was intended to be fixed actually gets broken more.
 
sound explorer said:
We should bring back the old rules of ownership so creativity comes back into radio and also the fairness doctrine.

the leader of our country said recently in a speech at a commencement ... he said you of the graduating class have no one who will tell you the truth... but he could do something about it and bring back the fairness doctrine with a stroke of the pen so people hear only the truth.

You're too young to remember apparently, but what the fairness doctrine really did was force all opinion off the air, because everyone was deathly afraid of having to find and present two sides to everything. Like the current situation or not, at least there is opinion and discussion out there. In the days of the fairness doctrine, there was no controversy, and no content with any teeth, no substance at all.
 
wait a miniute.... what has talk radio really done except make a bunch of money for the people who own programs with the best ratintgs.... what positive thing has came out of talk radio.

I have been in radio since 1976 way before the fairness doctrine was taken away.

It is better people are mandated to tell the truth and not entertain which is what talk radio does... if you look at the big talk radio programs they are listened in entertainment not news.
 
my experience is radio is this... I went to Hofstra University
Hung out at their radio station got radio experience
worked in public radio, community radio, talk radio.
I have been on satellite... I love radio ... I just dont like what has happened to it
because of ownership rules it was runined... and all creativity gone.
 
If only the station I'm on, WPRK-FM 91.5 (Rollins College), was on a 100kw stick (with selected DJ's from there that actually sound good on-air), I'd be satisfied. ;)
 
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