As Americans shelter in place with many spending most or all of each day at home, three new streaming services are prepping for launch: Quibi, Peacock and HBO Max.
They are hitting the market at a stomach-churningly weird time for the world and for the companies – and investors – that own them. As it turns out, though, quarantine has sent already robust television and streaming usage levels through the roof as we all look to our screens more than ever.
With big-bucks backing and quickly shifting marketing campaigns subject to fast-moving public health events, the respective offerings from Jeffrey Katzenberg, Comcast and AT&T have taken solace in the viewership surge. The big bet is, in these times of uncertainty, will they score or play a bad hand?
