-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
R.I.P. Morning Talent (Are the days of good morning shows officially over?)
- Thread starter Wildstyle K
- Start date
Might be "alive" if cpr counts. As for "well"? That's overly optimistic.....
Dave Pratt said:
Yeah, all the stations I work for are considered "adult" targeted stations (country, classic hits) and we all have the same "shut the hell up" format clock in place. Even personality morning shows are playing more music between the bits.
Whether it's right or wrong, I really don't know. It's just what it is. After all, there's a good chance that the listening public really wants more music and less talk out of their music stations, and when they want to hear talk they'll tune to what Dave refers to as a "spoken word" format. As formats have splintered and are trying to be less all things to all people, we've conditioned the audience to expect specific things from each station. What if we really are giving adults what they want when we talk 3 to 4 times an hour and keep it brief on a music station? If they're listening, they're happy, and they're making sponsors happy, what's the harm?
As for the youth, are any of us surprised that after two decades or more of stations ignoring anyone under the age of 25 that they've given up on radio? I think I'm too old to know how to get that audience back.
johndavis said:
Back in 1988 (yes, I'm dating myself), my high school station was one of the first FM's to start playing alternative music. It was all the rage back in the day and we helped a local FM station switch from Top 40 to Oldies. ;D The PD claimed our station had nothing to do with the switch, we knew our station was a factor in that move. Today, that same station (X96) has morphed into one of the most successful alternative stations in the nation (IMHO).
With so many other choices out there (portable MP3 players, XM/Sirius, internet radio, etc.), I am not sure anyone can win the youth back to radio. Playing more music is definitely a step in the right direction, but I'm not sure radio can recover and survive the economic downturn. I hope I am wrong, but I don't think I am.
KOHS said:
Back when I was 18 years old and there were 5 AC stations giving you a place to find Michael Bolton's latest hit because that's what all PD's thought that people 25 and up wanted to hear and nobody under 25 counted (which is why the station I spent a good chunk of my youth listening to was one of those stations playing Michael Bolton and Celine Dion) I remember saying sarcastically "I can't wait until I'm 25 so my favorites will be called AC and won't have to listen to this crap."
Sticking a radio inside of an iPod isn't the answer. Teens don't listen to it because it's an iPod, they listen to it because it has what they want.
I think some of the music industry's issues dovetail with radio's issues with attracting young adults. Instead of trying to blackmail radio into paying them royalties, maybe the two should learn to work together. Record companies are having a hard time staying relevant, too. The days of sending indie promoters out with hookers & blow to get adds are gone and they're never coming back.
johndavis said:
Ah, hookers and blow..the good old days!
Seriously though, the solution is to give teens something they can't get on their iPod. We are way past the time when radio is the primary source of music for young people. If all we're going to do is play songs they've already downloaded interspersed with 20 minutes of crappy spots per hour, then of course we're going to lose.
But when Justin Bieber or Taylor Swift comes to town, radio needs to be the only place you can hear that one on one interview. Radio needs to be the only place where you can win free tickets to that show. Radio needs to be the only medium with the juice to get you that backstage pass.
An iPod is a great thing, but if (fill in the name of the latest star) comes to town, you can't call your iPod and hope to win tickets.
Absolutely Ford! Well said.
E
elizabethboyle
Guest
A box of songs, in any form, cannot replace those magical intangibles that enticed most of us into radio in the first place:
A sense of belonging
A sense of community
A social conscience
Radio, with a good talent, can create all sorts of warm fuzzies. Theatre of the mind is not available on any MP3 model.
Radio was best at capturing hearts, when it's staff, the music, and yes, even the sponsors, became an extended set of friends and family. It was a great place for teens to turn to, actually, and it's sad that most don't get to escape to radio land, anymore
A sense of belonging
A sense of community
A social conscience
Radio, with a good talent, can create all sorts of warm fuzzies. Theatre of the mind is not available on any MP3 model.
Radio was best at capturing hearts, when it's staff, the music, and yes, even the sponsors, became an extended set of friends and family. It was a great place for teens to turn to, actually, and it's sad that most don't get to escape to radio land, anymore
Well said Liz.
In my MP3's defense I would only add that when I select the "50's" I am transported back to those wonderful teenage days (and nights) when the music was fresh, the DJ's our "hero's" and the world a simpler place. Oh, and did I mention the girls? ;D
We may not actually have those things on radio these days but we sure have the memories.
In my MP3's defense I would only add that when I select the "50's" I am transported back to those wonderful teenage days (and nights) when the music was fresh, the DJ's our "hero's" and the world a simpler place. Oh, and did I mention the girls? ;D
We may not actually have those things on radio these days but we sure have the memories.
The younger crowd today also has a new kind of deejay...the club DJ. And that's all that some people need! That's where they're getting the element of surprise of what song is coming next. And they also are hearing the DJ mixing songs from the 60s, 70s, 80s with today's music. Then they find that older music, and newer music, and download it.
They also can follow different DJs on the web, listen to a million different podcasts, go to artist's websites, Facebook & Myspace pages and chase the music that way. They can win tickets, etc. and buy music. They don't need radio or a record store anymore!
They don't really need to listen to an interview on the radio when they can follow that particular artist's Tweets 24/7...
:-\
They also can follow different DJs on the web, listen to a million different podcasts, go to artist's websites, Facebook & Myspace pages and chase the music that way. They can win tickets, etc. and buy music. They don't need radio or a record store anymore!
They don't really need to listen to an interview on the radio when they can follow that particular artist's Tweets 24/7...
:-\
True. I don't know many youngsters who listened to the radio. But every single one has an ipod or iphone that keeps them closely connected to their bands.
- Status