Radio Announcer On List Of Top 10 Endangered Jobs

[DToTheJ]

According to a list compiled by CareerBuilder.com's Rachel Zupek, "radio and television announcers" makes the list of "10 Evolving Jobs", due to "new technology and advancement of other media sources like satellite radio and syndicated programming means less need for radio and TV announcers."

Other jobs that made the list include inspectors, floral designers, and telemarketers.

Full story:
http://jobs.aol.com/article/_a/10-evolving-jobs/20080312114409990007?ncid=AOLCOMMjobsDYNLprim0001

 

[LABreeze]

No kidding! I believe I read that story via AOL more than six months ago. And you're just now TELLING us this! Oh brother! :

 

[SirRoxalot]

RADIO on the Endangered List

Due to "new technology and advancement of other media sources like satellite radio and syndicated programming" and the Internet and wide-area wireless networking and new cell phone technologies, radio itself is an endangered media.

Add short-sighted corporate ownership to the mix, and the future does not look rosy.

 

[Goat Rodeo Cowboy]

As has been said before, almost every mature business we know of has found ways to improve the productivity of people, thus they need fewer people. Pump jocked at the gas station is a good example. They outsourced to job..... to the customers.

We have all rehearsed over and over again how sad it is that an orchestra of transistors is running the radio station these days, untouched by human hands. All together now: Boo Hoo.

But there is another factor that may be part of the survey and the story. On my resume it wall say that once upon a time I worked as a "staff announcer". Radio announcer, if you please.

Everybody wants some self esteem. If a station hired somebody to do basically what I did back then, the title would not be "radio announcer". That's too plain. It says to the employee: you are nobody. Move up to a better job.

So.... today, doing the very same job I might be called a Programmer, a Community Events Specialist, a Voice-over Artist, a Voice-track Expediter, an Audio Producer... the list could be as long as you like.

The job title of Radio Announcer has gone away even more profoundly than has the actual task.

 

[gr8oldies]

As for TV stations, when did the last booth announcer job go away?

 

[kenglish]

As for TV stations, when did the last booth announcer job go away?

About the time everybody got those AGC amplifiers.......
The booth announcer was also the guy that rode audio levels. Can't you tell he's gone now, just by listening?

 

[elchupacabras]

It will only go away if we let it. We must re-invent and redefine ourselves. Management also needs to realize that while music oriented formats must be programmed properly with tight playlists, the key to THEIR survival is PERSONALITY. Take away the personality, and with the saturation of IPODs, you become a glorified music box with no ratings.

 

[pocket-radio]

Listening to a radio jukebox is like listening to a friends ipod with commercials.
And virtually every song known to man can be stored on an ipod..
So what's left? Something called entertainment!

You know every device from cell phones to mp3 players can easily connect to the web.. So getting news and weather and traffic isn't just confined to radio anymore.

With analog TV going dark, that's going to leave white space, spectrum available for nationwide wireless internet access. Depression or not, that's a reality we'll all be living with and every car will be connected.
I suspect Obama, who get's technology will move full force with this agenda...