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They are not mutually exclusive.
They ARE interested in THE RATINGS in target DEMOS- some have products targeting 18-34, 18-49, 25-54, 35-64 (fewer and fewer for the first and last demo) and some get more narrow within those cells, but 18-49 and 25-54 ratings rankings greatly influence spot buys.
>
> I don't know. This is a subject area I'm not strong in. I
> assumed that the advertisers were interested in targeting a
> specific demo like 18-30, 25-34, 25-54, etc, no matter what
> the ratings situation is. I thought that because no matter
> what, there would be an audience (the audience being the
> target demo) that would be there listening. Thats what I
> originally thought, but now I know.
>
> Hey, I'm wrong, I admit, unlike a few known others that will
> deny they're wrong, mainly at the VH board.
>
They are not mutually exclusive.
They ARE interested in THE RATINGS in target DEMOS- some have products targeting 18-34, 18-49, 25-54, 35-64 (fewer and fewer for the first and last demo) and some get more narrow within those cells, but 18-49 and 25-54 ratings rankings greatly influence spot buys.
>
> I don't know. This is a subject area I'm not strong in. I
> assumed that the advertisers were interested in targeting a
> specific demo like 18-30, 25-34, 25-54, etc, no matter what
> the ratings situation is. I thought that because no matter
> what, there would be an audience (the audience being the
> target demo) that would be there listening. Thats what I
> originally thought, but now I know.
>
> Hey, I'm wrong, I admit, unlike a few known others that will
> deny they're wrong, mainly at the VH board.
>