And that's a huge point that gets missed by some who haven't owned radio or TV stations within a community. As bturner has mentioned several times here; being embedded into the community is probably 75% of the work and 50% of the cost in running a station. That means more than just sales calls, worrying about what music to play, or whatever is being said behind a mic. It means showing up and being seen at community meetings and the various lodges, joining and being an active member of the chamber of commerce, and even sending well wishes in the form of cards or sympathy to family businesses who may not even be a client yet. If you want to succeed in the radio biz, relationships with your community are everything. Maintaining those relationships, especially when just starting out after purchasing an existing station, can be exhausting.
For once, Kelly and I agree... alert the press.
I've had people become members of KSKO who havent been before... because of my involvement in and with the community
The Wyoming station im on is so incredibly successful despite being a standalone in a market of 6+ stations because we are so imbedded in and involved in/with the community.. more so than any other stations.