Because their Programming, Sales, and Management work
together with excellence. KOIT Programming does more
right in one day than most stations do wrong all year. The
format tactics are largely invisible on the air (way more than
Liners and weather, professor) - just sounds easy and easy
on the ears. But it's a very complicated mechanism that
only appears simple.
/quote
I'm not denying that there are formatics involved, but all the formatics in the world are not going to get people to listen unless, as I said, the music is likeable and unobtrusive. When Bobby Ocean has been on KOIT he stuck out like thumbtack on the floor when you're in your bare feet. He stuck out because he was putting personality into the KOIT schtick. Don't get me wrong; I like hearing him, but the other DJs have not projected much personality and people liked KOIT just fine.
People listen to KOIT because it is pleasant background music. KOIT is basically today's version of the "beautiful music" format of the 1960s and 70s. Nothing wrong with that, but don't say it's popular because of either personalities or local content, the hallmarks of the DJ schtick.
Heck, the time I learned that Tom Saunders was not automated was the very last day he worked. He said goodbye and played a jingle from one of the rockers where he used to work. Then he went right into a KOIT liner and back to music.
Now I have since noticed that the KOIT is basically automated after 7pm, when the announcing becomes even more generic than usual, if there can be such a thing.
I'm not dissing KOIT; they're great at what they do. But my point is and remains that it's the #1 music station in town and people are not listening to it for the DJs or any local content, except maybe a weather report because KOIT doesn't DO anything else.