Ratings are out, Ft Walton/Pensacola (Big surprise on #1) updated!

[Rob]

http://ratings.****************/cgi-bin/rol.exe/arb391

Ft Walton, WHWY is still #1 but look who's #2 102.1!!

The Blaze lost their Blaze and it's second to last, below is daytimer WFTW AM
Give it up, Apex, we don't need three active rockers. TK 101 does cover Ft Walton. How about an oldies station?

Pensacola - http://ratings.****************/cgi-bin/rol.exe/arb317
Cumulus dominates -
WRRX is #1, people must (still) like hearing the simulcast of 104.1, they need to make this station it's own. Not the same satelltie fed crap
TK 101 #2 Way to go!

At the bottom, no surprise - WCOA - FM, now that Kim Kommando is on, maybe that will change.

-Rob

 

[jmtillery]

I'm actually quite surprised that WCOA-FM isn't performing any better than it is. News-Talk usually performs very well after moving to FM, especially on a 100kw stick such as the one that WCOA-FM has. News-Talk on FM has performed well in Atlanta on WSBB-FM 95.5 and is showing promise on the new WOKV-FM 100kw stick in Jacksonville on 104.5. The jury is still out on WDBO-FM Orlando.

 

[Rob]

Maybe this area doesn't want news talk? I don't know?

AM here is such a waste because of nighttime skip, our only 25KW station reduces to 75 watts at night, WCOA-AM puts a decent signal, 1.620 has a horrible signal.

-Rob

 

[Poledo]

So just how many people are surveyed in the Pensacola and FWB markets to come up with these numbers?

It appears that Cumulus should move Magic 106.1 from the little class A over to the 100kw WCOA signal and let WCOA have the smaller stick. <-- yeah I know how stupid that would be.

 

[Groove1670]

Ft Walton, WHWY is still #1 but look who's #2 102.1!!

Both stations sound good.

Keep in mind the 12+ numbers don't tell the whole story.

WRRX is #1, people must (still) like hearing the simulcast of 104.1, they need to make this station it's own. Not the same satelltie fed crap

Once again Pensacola could care less about WDLT. Get over it.

At the bottom, no surprise - WCOA - FM

WCOA FM has all of the secondary syndicated programming. WCOA AM does carry the good stuff (CC has most of it locked up in Mobile which is a problem for WCOA FM).

100.7 has always been a problem child. Probably budget friendly in the current form.

The Blaze lost their Blaze and it's second to last

Actually the number look better than the former format. It will take time for the numbers to settle, and see what the future holds for this format change.

 

[Rob]

I'm not a fan of R&B and know many people who they are targeting who hate it, a lot of them like rock, metal and jazz.

I'm very surprised that little stick in the rich part of Destin isn't on there, WSBZ isn't the only Jazz station anymore, but they sure do have a following. While in New Orleans, I listened to 90.7 and was amazed at the vinyl they were "spinning" (despite it was a hard drive)

-Rob

 

[Rob]

Ft Walton, WHWY is still #1 but look who's #2 102.1!!

1, they need to make this station it's own. Not the same satellite fed crap

Once again Pensacola could care less about WDLT. Get over it.

Why not put DLT and 106.1 and combine the two? Then, Pensacola WOULD care. It seems to be a huge waste of money, if 100.7 IS failing, put COA on 106.1 and 100.7 the home. I like that idea. Not stupid, poledo just merge DLT and RRZ into one 100KW stick.
-Rob

 

[trock]

Ft Walton, WHWY is still #1 but look who's #2 102.1!!

1, they need to make this station it's own. Not the same satellite fed crap

Once again Pensacola could care less about WDLT. Get over it.

Why not put DLT and 106.1 and combine the two? Then, Pensacola WOULD care. It seems to be a huge waste of money, if 100.7 IS failing, put COA on 106.1 and 100.7 the home. I like that idea. Not stupid, poledo just merge DLT and RRZ into one 100KW stick.
-Rob

That wouldn't make any business sense right now. Considering they are separate stations in different markets. They can sell ads to each stations and double the profit. I'm sure Cumulus was thinking about what to do with WRRX but once the numbers came out they probably said why bother changing anything.

 

[Rob]

Least they can do is make 106.1 it's own R&B station. Not air what DLT is.

-Rob

 

[Groove1670]

I'm very surprised that little stick in the rich part of Destin isn't on there, WSBZ isn't the only Jazz station anymore

They probably don't subscribe to the ratings service ®. You need to be a subscriber to be listed.

Why not put DLT and 106.1 and combine the two?

Does someone else want to explain this. I'm blue in the face. :-X

 

[Poledo]

On Friday the PNJ posts a photo album of pictures of historic Pensacola. I think it was two weeks ago they included a photo of Don Priest accepting an Associated Press award on behalf of WCOA 1370 AM and WJLQ 100.7 FM for best news staff (coverage?) in Florida... I believe the award was from 1989. So in less than 25 years WCOA and 100.7 went from being the best in town (or the state) to the red headed step child of Cumulus' massive Mobile-Pensacola-FWB Redneck Rivera cluster(s).

They also included several older pictures of the WCOA studios at the old San Carlos hotel on South Palafox Street and billboards advertising WCOA 1200 kilocycles, WCOA 1340, and WCOA 1370 and a couple of live studio performances.

I don't know if you have to be a subscriber to view the photo albums online.. If you can access content on PNJ.com search for "Pensacola Radio History" or something along those lines. It should still be available to view.

Oh, what's the best website to view ratings on now?

 

[Tibbs4]

Rob - WSBZ doesn't waste money in buying ratings info. Not worth the cost.

Poledo - http://www.******************/

 

[R.D.P.]

If the demos and advertisers call for Pensacola to have Adult Urban on the FM dial, then let someone cater to it.

Let those who like the format, have this station and enjoy it.

I may not like Cumulus per se but if they can sell it, on this spot, then good for them and their bottom line.

After all, if you have issues with the station, there are some little buttons on the radio called scan/seek up/down.

Use them and find something else to listen to.

Dan <><

 

[Poledo]

The problem is that there are only two commercial FM station that put a city grade signal over Pensacola but don't cover Mobile at all. 106.1 has the best Pensacola signal and 95.7 has a very good Pensacola signal. The problem with 95.7 is that it's a Christian station carrying KLove, so it isn't likely to be put up for sale.

Over the past couple of years I've grown more and more tired of putting up with AM radio, I think it started when 94.5 out of Panama City flipped to talk with most of the top shows. I assume I'm not alone with my tiredness of crappy AM signals. I would love to be able to listen to some of the talk programming currently on WCOA-AM, WNRP, WPNN, and WEBY on a somewhat decent FM signal. Without some ownership changes or Premiere/Clear Channel pulling shows from WCOA-AM the only way Pensacola would get a decent FM talker would be for 106.1 to pick up WCOA-AM's schedule. I really don't think a single translator would work out here... maybe if Cumulus could get three translators, 103.3 in downtown Pensacola along with translators in Pace/Milton and Navarre might work out, but I'm not aware of any translators available for Navarre or Milton.

So what's more likely to happen, Cumulus getting WCOA-AM's programming on 106.1 or CC lighting up a 100kw FM version of WNTM and pulling shows off WCOA?

FWB is still screwed with this scenario since WFTW is an AM daytimer. If Cumulus could work something out to get that 25kw 95.7 signal they could cover Pensacola and FWB without intruding into Alabama. After what happened with WABB and EMF it is surely possible for Cumulus to do, but I don't believe such a deal is even on their radar. Trading 106.1 to the Christians for 95.7 would be a great deal for the Christian station, but 106.1 is probably worth at least twice as much as 95.7.

I have no issues or complaints about WCOA 100.7 FM, although Cumulus did make it a little confusing for the Pensacola market having two different talk stations with the same call letters.

 

[Tibbs4]

Poledo - I am still mad at you for causing the WABB fiasco that screwed up a signal in Nashville. ;D Now Crums doesn't own it and EMF does. Takes a lot of the fun out of it. BTW, the ratings are starting to adjust properly for Crums in FWB. They are almost 50 percent off in the ratings. Another 70 percent reduction reach and they reach their national performance averages. Looks like a promising book. How do you kill off 99Rock and Z-96?? Soon, we will know the rest of the story.

 

[Poledo]

Tibbs, you would prefer to have a Cumless station competing with you instead of an EMF signal? I would think the bizarre WABB-EMF-*** deal taking a commercial signal away from the Nashville FM dial would be a good thing for ya.


I know I've asked this question before but I don't believe it's ever been answered. How do the people stationed at Eglin and Hurlburt fit into the equation for the FWB radio market? Obviously no one stationed there is surveyed. I would assume Rock and Country are the top formats on base... assuming the enlisted even listen to radio now-a-days.

The 103.1 Blaze format makes no sense at all to me on that signal in the FWB market unless they are targeting an audience on base that I'm not even sure exists. If 103.1 were targeting the south Walton/30A market, AAA would seem to be the best Rock format. Heavy Metal on 30A... I'm not seeing any audience potential...

 

[Tibbs4]

Poledo - si. Was just having a little rhetorical fun. Crums honestly is pretty laid back as far as competition goes. Of course the old days of single ownerships created much more serious format wars and energy. The 97.1 frequency here was cursed from the very beginning. Some people may not believe that this kind of stuff happens, but it is true to me. I think it had one book with a 5 plus share rating since it signed on.

As for Eglin AFB, etc., I SEEM to recall the good fortune of having diaries landing to families near or associated with the bases in the mid-90s and 99 Rock (pre-Crum-free) and (100 percent sure>)98.1 Classic Rock certainly targeted the demo. I also seem to recall that it helped the numbers and response was STRONG. With the 98.1 tower being so far Norf at the time, the signal was strong there. But the vast majority of the ads came from FWB and west to about Sandestin along 98. Not much came from 30-A, but it was much less developed. Now, with the better signal,
30-A is probably a good source.

The issue with 30-A is and will always be small mom and pop shops and it is hard to sell them on touristy / transitional advertising when it takes repetition to create lots of results with radio. The dollar a hollar approach is a tough way to play radio, as you know. Plus, the average tourist now has satellite radio or spends little time listening in their cars or condos/houses/etc. when on vacation. Mark at Seabreeze has probably managed to do the best job of hitting the right demo and getting results, but it has taken a long, consistent path, I would believe. Never really talked to him about that. The second best format would probably be a talk format. the original Mix103 was a great Hot AC station back in the 90s. AAA is a tough sell, but I do see your logic in the format. Now, 98one Classic Rock was really well received by business owners and tourists way back when along 30-A because it was kind of a bohemian blend of oldies, classic rock, Janis/Hendix, surf/beach, psychedelic and southern rock with a little Def Leppard, etc. thrown into compete with 99 Rock.

 

[Rob]

If anyone at the BLAZE is reading this, all day long their volume has been very quiet. (probably by accident) but I can barely hear the music.

The Blaze seems to be more EMO rock, 99 rock is more about classic rock.

-Rob

 

[Poledo]

What's your definition of "Emo rock"?

I've recently learned that many of the bands I'm fond of are classified as "Math rock", but my favorite flavor of rock is called "Sludge".

 

[Rob]

The crap The Blaze plays: http://en.wikipedia.org/wiki/Emo

-Rob