Ratings are out, Ft Walton/Pensacola (Big surprise on #1) updated!

[Poledo]

Tibbs.....we have a gold opportunity here to "educate" the newcomer Alex about Rob.....you gonna let it slide?

Welcome to board Alex

cceng (checking my strobies)

If Alex can't figure it out for himself we don't need him around these parts.

Well there, I am always open for the opportunity to be educated. So please, educate me.

Rob's a Yankee.

 

[amfmxm]

Tibbs.....we have a gold opportunity here to "educate" the newcomer Alex about Rob.....you gonna let it slide?

Welcome to board Alex

cceng (checking my strobies)

If Alex can't figure it out for himself we don't need him around these parts.

Well there, I am always open for the opportunity to be educated. So please, educate me.

Rob's a Yankee.

There really IS a shitload of wisdom hanging around this particular board--you just have to cut through the BS to get at it.

Alex, your friend at HMN either knows something we don't--like Clear Channel is going to toss a multi-million-dollar promotional budget at WHMN in order to blast ABD out of the water (not likely)... or he/she has an unrealistic grasp on the competitive situation. The CHR Battle of Mobile-Pensacola 2012-2013 is over, and 107.3 got smoked.

Format options? All News (not news-talk). Classic Country (80's-90's). Modern Rock. Commercial Christian Contemp. It's not like every format hole is covered...

 

[Radio_Alex_1990]

Tibbs.....we have a gold opportunity here to "educate" the newcomer Alex about Rob.....you gonna let it slide?

Welcome to board Alex

cceng (checking my strobies)

If Alex can't figure it out for himself we don't need him around these parts.

Well there, I am always open for the opportunity to be educated. So please, educate me.

Rob's a Yankee.

Yikes.

There really IS a shitload of wisdom hanging around this particular board--you just have to cut through the BS to get at it.

Alex, your friend at HMN either knows something we don't--like Clear Channel is going to toss a multi-million-dollar promotional budget at WHMN in order to blast ABD out of the water (not likely)... or he/she has an unrealistic grasp on the competitive situation. The CHR Battle of Mobile-Pensacola 2012-2013 is over, and 107.3 got smoked.

Format options? All News (not news-talk). Classic Country (80's-90's). Modern Rock. Commercial Christian Contemp. It's not like every format hole is covered...

Hmm, a Modern Rock format  to compete head on with The Zew?! That would be nice. But unlikely because you do have TK which is more of an Active Rock station. But who knows?! I was hoping an Adult Hits would make a return. I just feel like HMN is wasting their time and you're right, the battle of CHR's of Mobile-Pensacola is indeed over, it was over when WABD first signed on March 1st, 2012. They, Cumulus knew that from the beginning. Lol, thats why they went with it and are/have been successful.

 

[Groove1670]

Alex,

Sometimes this is the land of Sunshine, lollipops, and rainbows.

Some of the posters on this board would have stations listed change format every three days.

Signal and format seem to be the driving force of topic. That is not always the case.

Also some posters think you can move a tower or increase the power of a signal with the snap of a finger.

The Pensacola market is not factor in the minds of the big guys. Mobile Alabama is.

Let's review once again:

WNTM Am Mobile holds the cards for Mobile talk syndication (Rush, Hannity etc). WCOA-AM wins by default. No market signal overlap.

WCOA FM picks up all other syndicated programming, most of it is syndicated by Cumulus Media Networks Do you get the picture now.

HMN will continue until someone at corporate decides to activate the format spinning wheel. Might happen, might not.

 

[Dr voicetrack]

No PD of any station is going to get on the phone with "a listener" and say "Yeah, the station is struggling". They will always talk of rainbows and unicorns no matter the reality.

- The CHR battle....Yeah, there really isn't one. WABD is crushing in every sense. HMN can barely hit a 2 share in Pcola, and is almost entirely invisible in Mobile in the ratings. At this point, rebranding & tweaking is off the table. 107.3, as a CHR, has done that too much in the 2-3 years in the current format. The CC small mkt CHR game plan didn't work, this time. If you want that signal to have impact, you gotta flip it. As is, HMN is a "value added" station. Not a whole lot of worth by itself, but thrown in a deal to get money on the books for KSJ, TK, or Lite Mix, it what it's good for. Maybe that's why CC hasn't pulled the plug, yet.

Or maybe, it's because the question of "what do we do with it?" is tough. Can't go sports for reasons that have been discussed 1000x over before. It CAN'T go ESPN because WBSR has that contract (and is showing some decent numbers in some dayparts), there's no viable play-by-play rights available. WNSP carries So. Alabama Jags football, basketball, and baseball. You could make a try for that, but then you run into the problem of nobody in Mobile really caring enough. Ever see the attendance for a Jags Basketball game? Baseball draws pretty okay, and the football program is growing. But not enough listenership to make a play for those rights.

Alt rock? Can't cannibalize TK from the top with Rocket and low with ALT.. Especially with how the rock product and TK is struggling, lately.

Any form of Country? Markets are saturated.

About the only thing that might appear viable is urban. You could grab a couple shares from BLX, turn that 1-2 share signal into a 3 share station, and maybe grab a few more dollars than what you get with HMN. The only problem I could see is, how do you pair/sell and urban with the other brands in your stable?


WCOA-FM serves a purpose. It clears nat'l Cumulus Media shows and commercials. That means $$$ for corporate with tiny overhead. You don't want to move Magic to 100.7. Leave it where it is. It's serving the city well, and still scoring well! Even with DLT and the monster signal. Pcola listens to Magic when in the city. They listen to DLT when they're everywhere else.

 

[Groove1670]

Dr voicetrack. Well spoken. Kudos.

 

[amfmxm]

Okay, y'all, keep up.

Cumulus is going to dump Rush & Hannity from all its stations in 5 months. Clear Channel will then have the opportunity to slap 710/WNTM on 107.3 and have Mobile-Pensacola news-talk dominance.

Yes, Chris can continue to do his Uncle Henry bit in AMD--Pensacola knows him from his 97.5 days. Widening the news scope to match that of the TV market ain't exactly rocket surgery (the TV stations have been doing it for 60 years).

Beck's not part of the Premiere Limbaugh-Hannity deal, so that may need to be finessed. But he's not the lynchpin, anyway. Rush is. And Sean makes a nice lead into PMD.

So CHR just turns out to be a placeholder... waiting out the contracts.

Slam dunk. News-Talk 710 & 107.3... WNTM.

 

[Radio_Alex_1990]

No PD of any station is going to get on the phone with "a listener" and say "Yeah, the station is struggling". They will always talk of rainbows and unicorns no matter the reality.

- The CHR battle....Yeah, there really isn't one. WABD is crushing in every sense. HMN can barely hit a 2 share in Pcola, and is almost entirely invisible in Mobile in the ratings. At this point, rebranding & tweaking is off the table. 107.3, as a CHR, has done that too much in the 2-3 years in the current format. The CC small mkt CHR game plan didn't work, this time.  If you want that signal to have impact, you gotta flip it.  As is, HMN is a "value added" station. Not a whole lot of worth by itself, but thrown in a deal to get money on the books for KSJ, TK, or Lite Mix, it what it's good for. Maybe that's why CC hasn't pulled the plug, yet.

Or maybe, it's because the question of "what do we do with it?" is tough.  Can't go sports for reasons that have been discussed 1000x over before.  It CAN'T go ESPN because WBSR has that contract (and is showing some decent numbers in some dayparts), there's no viable play-by-play rights available.  WNSP carries So. Alabama Jags football, basketball, and baseball. You could make a try for that, but then you run into the problem of nobody in Mobile really caring enough. Ever see the attendance for a Jags Basketball game?  Baseball draws pretty okay, and the football program is growing. But not enough listenership to make a play for those rights.

Alt rock?  Can't cannibalize TK from the top with Rocket and low with ALT.. Especially with how the rock product and TK is struggling, lately.

Any form of Country?  Markets are saturated.

About the only thing that might appear viable is urban.  You could grab a couple shares from BLX, turn that 1-2 share signal into a 3 share station, and maybe grab a few more dollars than what you get with HMN. The only problem I could see is, how do you pair/sell and urban with the other brands in your stable?


WCOA-FM serves a purpose. It clears nat'l Cumulus Media shows and commercials. That means $ for corporate with tiny overhead.  You don't want to move Magic to 100.7.  Leave it where it is. It's serving the city well, and still scoring well! Even with DLT and the monster signal. Pcola listens to Magic when in the city. They listen to DLT when they're everywhere else.

Well-spoken but let me clarify, I did not say that the PD will give his opinion and feelings of how the station is doing. That's just giving out to much information and of course, Dr voicetrack, he would not share the struggles. He'd probably knows of that nature. It's kinda of like a "No sh*t sherlock" type of situation here...

Anyways, all of the format options you mentioned are less likely other than giving its way to the News/Talk WNTM-FM simulcast but ugh, having three News-Talkers (100.7,106.5 and what could be 107.3) makes me cringe but if demand and demo's suggest, then let it be News Talk 107.3. It would make the most sense than having ALT, Classic Country (where did you get that from?) and Urban. But what kind of Urban were you thinking? Hip-Hop? Urban AC? We already got 'DLT and they are doing perfectly fine. BLX is legendary. I don't think CC would want to mess with it. But that's what they did with WABB and then WABD and obviously, it did NOT work (currently). You just can't mess with legendary stations down here, folks: We ain't stupid. We like stickin' with our roots.

Anyways, nothing probably won't happen for a while.

 

[Radio_Alex_1990]

Okay, y'all, keep up.

Cumulus is going to dump Rush & Hannity from all its stations in 5 months. Clear Channel will then have the opportunity to slap 710/WNTM on 107.3 and have Mobile-Pensacola news-talk dominance.

Yes, Chris can continue to do his Uncle Henry bit in AMD--Pensacola knows him from his 97.5 days. Widening the news scope to match that of the TV market ain't exactly rocket surgery (the TV stations have been doing it for 60 years).

Beck's not part of the Premiere Limbaugh-Hannity deal, so that may need to be finessed. But he's not the lynchpin, anyway. Rush is. And Sean makes a nice lead into PMD. 

So CHR just turns out to be a placeholder... waiting out the contracts.

Slam dunk. News-Talk 710 & 107.3... WNTM.

Seems the most logical option. And you seem to make more sense than Dr voicetrack.

 

[Poledo]

Is it a given that Cumulus is dropping Rush from all their stations? I know Cumulus threatened to drop them and CC wanted Rush for WOR in NYC but I never saw anything to suggest it was more than a threat.

If 107.3 does pick up WNTM would you think 106.5 might consider going back to Variety Hits as The Pirate?

A little change in topic. What do the next few years hold for the AM stations that don't get FM translators? We're assuming WGOK will pick up the 92.5 translator and CC still hasn't done anything with 100.3 or 99.5, which is where we assume WNTM will wind up if they don't move to a full power FM...
WCOA AM loosing their top syndicated programming to a Mobile-Pensacola CC station along with WPNN and WNRP supposedly getting translators, that leaves poor old WEBY on the short end of the stick in Pensacola. It also leaves 1370 AM without a purpose. 1370 would make a decent simulcast for WGOK I suppose. 1330 could be screwed.

 

[Dr voicetrack]

Seems the most logical option. And you seem to make more sense than Dr voicetrack.

That's not hard to do!

The N/T does make a whole lot of sense. The only question is......is Cumulus serious about dropping them, or is this just public posturing in negotiations? Only time will tell.

Pcola has more N/T stations then it knows what to do with. A shakeout is bound to happen sooner or later.

As far as the urban thing if 107.3 went that way? Go straight urban. Go right at BLX. No, you'll never beat them. But, when BLX has 20 shares in dayparts in both Mobile & Pcola, a second station could easily slide in, take a few shares, make a few extra dollars, and probably do better than what's on there now.

 

[amfmxm]

From the News/Talk thread of radiodiscussions.com: POLITICO: Cumulus to drop Limbaugh and Hannity at end of the year « 1 2 3 4 5 »

No, of course it isn't absolutely guaranteed until the last insult is hurled between CC and Cumulus. And much of it whirls around New York City, where Clear Channel is trying to rebuild 710/WOR into a top performer. Hard to do with B-List talent.

But, yeah, it folds nicely into a logical narrative for Mobile's own 710--and the Pensacola stick that needs a shot in the arm.

Would some of the lesser news-talkers get kicked to the side? Sure--it happens whenever a major format move is made. Frankly it wouldn't be a shock to see Cumulus take 100.7 back into music... or sports... or something else...

 

[Poledo]

Isn't Cumulus responsable for syndicating the new NBC Sports Radio network that was just picked up by Oyster Radio in Apalachicola? Could 100.7 morph into a Sports/News/Talk station kinda like the old Ticket?

AMFM, you suggested all news. Do you think the market is big enough for all news, no talk.

 

[Tibbs4]

Alex:

Welcome abroad (spelled correctly...)

To gain admission to this board, you have to take this test...

1.) You can only get to Panama City from FWB by:
A) mapquest
F) A donkey on Highway 98
7) Good ship lollipop landing at Pier Park via Lisenby

4.) Strobey size matters. So you have to have a big stick that can handle:
A) at least 500,000 watty things and no country
A) a Coast to Coast array of at least 54 strobeys that dance on the pole to Polka
A) a full 42 hour day of actual broadcasting from Hale on Freedom without dead air or an small fire

3.) Prefer to live in Canader vs.the nice beaches of Navarre-he'll where:
A) Z96 sux and should go away because they are obsolete
Q) Castro jams all the talk AMs but leaves the "God stations" alone
23) Can only pick up tropo from stations in China with aluminum foil on antenna system while standing in bathtub drinking gin.

9.) CCENG is not a good nginear because his
X) 94.5 tropo talk is bad conversations and santanic
5.)
). Needs more power but to lazy to increase 100 kw stations to reach planet Uranus just South of Navaree.

@.) Jimmy Whitaker is
A.) a Bluejays fan
D.) scared to play Taylor Swift
3.) should sell and change station to Talk that's on 40 other stations

Pass this test and we will take your request to explain the unexplainableless.

 

[Tibbs4]

And AM/FM/REDNECKMAN - I am offended to not have been singled out for my exclusive line of BS. As for my previous post, I avoided any bs! I know it is rare, but for those on this board for the last 75 years, the questions are answerable and straight off the pages of the last 6 trillion posts, virtually a synopsis of the perils of trolling on the NWFL board.


Hope all you enjoy a little turn to reality vs. your little format guessing game. No matter what, you're all two formats behind what will happen on each of the aforementioned stations in the next
1,000 days.


And yes, we all love Rob!!! And he knows it. CCENG - how did I do? AMFM - take your Yankee weather away from Music City. It's not been over 90 this year. I need to thaw out observing nature at our beach... Poledo - can you start a distillery in PC. I know it's a drive.... We're all gonna need it when we finally get the green light to come fix the non-CC stations along the world's most beautiful white sand beaches.

 

[Poledo]

Tibbs, you forgot the most important fact: Circa 1980, The Great 108 was the best radio station ever and is the sole reason we care about radio today. No one has come close to duplicating it's importance to the Redneck Rivera. Every single station owner has tried.

Another topic Alex needs to be familiar with is Double O Jammin 92.5 in Panama City. This knowledge is necessary in order to know how much control CCENG has over our radio dial and safety. Also CCENG loves Ham and has a smoke shack behind his house. I also suspect he has some deer stands built on the CC towers around Dixie.

Oh, and we can't forget "the baby that should have never been born."

As for the distillery, I've got a customer who's recently built one in Navarre. He's brewing whiskey there now trying to perfect his product before he try's to take it retail. Apparently he's found a way to do this legally under current Florida laws so he's not considered a moonshiner. Of course we always have access to quality shine from Jackson, AL.

 

[Tibbs4]

RE: PFM. If ya only knew...yes. Single handedly the best station back in the 80's (well, not so much after 1987.) The energy of the old Front Beach Road will never be replicated. Amen!

I ask for one dream in my life, and you guys all know it. Well, maybe a few more (can't say most of those on here legally.) WPFM is 50 this year, by the way...but who is counting. W P F M. THE GREAT - 1 0h 8.

Yes on Detective Scooby Shaggy Woooooten. If it hadn't been for his meddling, the 00 kids would have gotten away with their crime.

The baby, which, I actually loved dearly was meant to be born. Its shining again. This time at #1 status. Never got it there, but was happy as number two.

There's about fifty new distilleries brewing up in TN now. Most are just starting to sell at retail. Pretty crazy stuff. Hmmm. Navarre? That's funny that it coming from there. Does it have a foil lid on the Mason-Dixon Jar and glow at night?

 

[Rob]

I'd love to hear the great 108 back in it's hayday.I just can't imagine the energy it had, it was a 100KW flamethrower that reached two states.

-Rob

 

[Poledo]

I'd love to hear the great 108 back in it's hayday.I just can't imagine the energy it had, it was a 100KW flamethrower that reached two states.

-Rob

Three states. Don't forget south west Georgia.

 

[amfmxm]

And AM/FM/REDNECKMAN - I am offended to not have been singled out for my exclusive line of BS. As for my previous post, I avoided any bs! I know it is rare, but for those on this board for the last 75 years, the questions are answerable and straight off the pages of the last 6 trillion posts, virtually a synopsis of the perils of trolling on the NWFL board.

Re: #3/23: You also need to string that antenna up in a tree out in Wewa!

We got all the 90 degree stuff up here in Yankeeland this summer. But no damn gulf breezes to cool us off...