Ratings are out, Ft Walton/Pensacola (Big surprise on #1) updated!

[Poledo]

Is anyone smart enough to check the FCC database for backup facilities? I am pretty sure 107.3 kept the old antenna site as a backup when they moved over to Fireworks World but that was a long time ago... maybe they let it go or didn't keep a strong enough transmitter to push out 100kw ERP.

If the old facilities still exists, couldn't they flip back and forth at will depending on tropospheric conditions? Or would the FCC get mad?

Otherwise, CC should have known exactly what 107.3 would produce from Fireworks World, therefore they should have had a mono, non-music, or niche format backup plan in mind just in case the 107.3 signal didn't perform.

Could 107.3 upgrade to a C0 or full C directional signal and push the equivalent of 100kw east and 50kw west? I know WYCT 98.7 is somewhat directional to the east, I guess Sunny 98.5 is too close?

 

[Tibbs4]

Save yourself $50k and keep the mule rob. Them rides are highway 98 rob-bery.


CCENG - you done right good on them ratings. Especially that Sunny. Like hardly a dip. Was it on reduced power the entire book? Wow. I only see three of Powells stations on the list I saw. No country! PAP took a little dip, was that because of Powell? WPFM and Island are tied in the numbers 12+. Powell is making some progress, but not enough to bill that much more, yet?Magic seems to have lost some of it's power.

 

[Mario500]

If 107.3 does pick up WNTM would you think 106.5 might consider going back to Variety Hits as The Pirate?

I don't believe the folks in charge of WAVH-FM would consider broadcasting "variety hits" again. Their station is all ready a good option for hearing other syndicated and local discussion programs in southwest Alabama. Their station would be even better if it were not to broadcast some of the same programs currently on the regular programming schedule for WCOA-FM.

 

[Poledo]

That's what I'm thinking Mario. If CC launches talk on 107.3 and with Cumulus already having talk on 100.7 that just leaves scraps for local 106.5 to pick up... Could Mobile support 3 full power FM talkers? If WNTM gets a full power FM signal I believe it will devistate 106.5 leaving them looking for a new format. The current biggest format hole in Mobile: classic or variety hits. Otherwise, maybe oldies, gospel or hip hop?

 

[Radio_Alex_1990]

Someone flip the format switch on 107.3. There ratings are low and they don't do anything about it.

 

[Rob]

Speaking of something.. 100.3 was having some issues, their stereo light was back on despite their audio sounded horrible during "The Morning Wrap"

haven't turned it on again but, maybe he will put it back on 98.1?? We will see.

-Rob

 

[Radio_Alex_1990]

I find it funny that 94.1 and 99.9 play the same music. And have Delilah at the same time throughout the week. Don't see the point. Cumulus didn't see that when they bought it? Looks not. Lol, oh the laziness of corporate radio. Sometimes they just make you smile.

 

[Rob]

The same thing with DLT/106.1! They both cover the same DMA's!

One's just a tiny what.. 3K stick the other is a giant 100KW (really 98,000W) but 104.1 puts out a hell of a signal.

106.1 WCOA-FM would do just fine, me thinks!

-Rob

 

[Poledo]

I find it funny that 94.1 and 99.9 play the same music. And have Delilah at the same time throughout the week. Don't see the point. Cumulus didn't see that when they bought it? Looks not. Lol, oh the laziness of corporate radio. Sometimes they just make you smile.

Check the market ratings for these two stations. No one from Pensacola listens to 99.9 or 93.3. 94.1 is the only AC that matters here. I assume the same is true for 99.9 in Mobile. The only people in Mobile listening to 94.1 or 93.7 are probably from Pensacola or Biloxi and just in Mobile for work or a short trip. I bet that Diala's ratings on 99.9 would increase any if 94.1 dropped her but 94.1's raitings would probably fall some without her show or an expensive replacement show.

 

[Radio_Alex_1990]

I find it funny that 94.1 and 99.9 play the same music. And have Delilah at the same time throughout the week. Don't see the point. Cumulus didn't see that when they bought it? Looks not. Lol, oh the laziness of corporate radio. Sometimes they just make you smile.

Check the market ratings for these two stations. No one from Pensacola listens to 99.9 or 93.3. 94.1 is the only AC that matters here. I assume the same is true for 99.9 in Mobile. The only people in Mobile listening to 94.1 or 93.7 are probably from Pensacola or Biloxi and just in Mobile for work or a short trip. I bet that Diala's ratings on 99.9 would increase any if 94.1 dropped her but 94.1's raitings would probably fall some without her show or an expensive replacement show.
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94.1 comes into Mobile well. Not crystal clear but is definitely listenable at least in my car. You press the "seek" button and you can get 94.1. Mobilians know it exists.

So what are you trying to say then?

 

[Radio_Alex_1990]

I find it funny that 94.1 and 99.9 play the same music. And have Delilah at the same time throughout the week. Don't see the point. Cumulus didn't see that when they bought it? Looks not. Lol, oh the laziness of corporate radio. Sometimes they just make you smile.

Check the market ratings for these two stations. No one from Pensacola listens to 99.9 or 93.3. 94.1 is the only AC that matters here. I assume the same is true for 99.9 in Mobile. The only people in Mobile listening to 94.1 or 93.7 are probably from Pensacola or Biloxi and just in Mobile for work or a short trip. I bet that Diala's ratings on 99.9 would increase any if 94.1 dropped her but 94.1's raitings would probably fall some without her show or an expensive replacement show.

94.1 comes into Mobile well. Not crystal clear but is definitely listenable at least in my car. You press the "seek" button and you can get 94.1. Mobilians know it exist.
Which leads me to ask, what exactly is your point. If mobile ratings showed 94.1, I'm sure it would be lower but not significantly lower than 99.9.

 

[Poledo]

A few words didn't make it into my post. Dang iPhone.

I'm saying 94.1 has never had even a half ass rating in Mobile and 99.9 hasn't been a player in Pensacola since the G-100 days.

As for the Delilah part, If 94.1 were to drop her I assume women would look for the show on 99.9 and 94.1's evening ratings would tumble, therefore 94.1 is best leaving well enough alone.

Same story with 95KSJ, it never ranks high in Pensacola and Cat Country never has accumulated an audience in Mobile. It's only the rock and urban stations that pull listeners from both markets even though 11 stations have comparable coverage.

It's all pretty stupid that we have to have all these duplicate formats. I wonder what formats we would have on the FM dial if Cumulus or CC owned all 11(or 12 if you count WOWW 107.3C1) 100kw Baldwin county stations?

 

[Rob]

A few words didn't make it into my post. Dang iPhone.

I'm saying 94.1 has never had even a half ass rating in Mobile and 99.9 hasn't been a player in Pensacola since the G-100 days.

As for the Delilah part, If 94.1 were to drop her I assume women would look for the show on 99.9 and 94.1's evening ratings would tumble, therefore 94.1 is best leaving well enough alone.

Dead right. You forgot the 104.1/106.1 "simulcast"

106.1's audio sounds horrible, too

-Rob

 

[Radio_Alex_1990]

A few words didn't make it into my post. Dang iPhone.

I'm saying 94.1 has never had even a half ass rating in Mobile and 99.9 hasn't been a player in Pensacola since the G-100 days.

As for the Delilah part, If 94.1 were to drop her I assume women would look for the show on 99.9 and 94.1's evening ratings would tumble, therefore 94.1 is best leaving well enough alone.

Dead right. You forgot the 104.1/106.1 "simulcast"

106.1's audio sounds horrible, too

-Rob

106.1 would do better as an FM Talker. 104.1 is fine with it being WDLT. They won't merge into one. Sorry Rob, it just won't happen. Something most likely will happen to 107.3. I just hope they rebrand their identity. I had the chance to listen them this past weekend and boy, they sound BOOOORRRRIINGGG.

 

[Rob]

I've brought this up (I know guys but I still call it a "simulcast" and was given the "Pensacola doesn't care about 104.1" first of all, 106.1's audio sounds like total crap, Cumulus needs to fix it because they do have different sponsors for this DMA, second, is Mobile/Pens really that urban? Yea, 1 or 2 R&B stations would be enough, were not Atlanta, Houston or Chicago. We are,what I consider the wild west of radio. I don't even think we have a Clark Howard affiliate here! (and I love his show, listen on WSB)

107.3 your correct about that. 106.1 The Fan would be a good alternative, too, does anyone have the NFL, Gators and Crimson Tide in Pensacola?

-Rob

 

[Poledo]

Clark Howard has been carried by WEBY 1330 since.... well, forever.

Gators will be on WCOA-AM or WNRP. One will have the Gators and the other will get the Noles.
Tide may be on ESPN 1450/101.1. Can't remember right now.
Auburn is usually on the 105's, Sunny 105.7, WPNS 105.1, etc...
NFL is on WWL 870 and WPMI/WJTC TV.

Where's NASCAR on the local dial?

 

[Dr voicetrack]

Nascar is on 710, I believe. Saints are on 105.5 in Mobile, ESPN in Pcola.

I don't know why it's so hard to understand....there is no room for anyone to go sports.

Clark Howard can be found on 106.5 in Mobile, 1330 in Milton.

http://www.clarkhoward.com/listen/stations_times/

Yes, Rob. This area IS that urban. You have one for upper end(okay, two if you want to get picky. But they serve their own local area), and one for lower end. Considering the ratings the urbans get in both Mobile AND Pensacola, it's a little surprising there isn't another young end urban in Mobile or Pcola.

What you REALLY need to understand, Rob, is that what you think should happen or what would make a good station to you, doesn't reflect the the tastes or needs of the population at large. You are NOT a normal listener. So don't try that angle. Normal listeners do not post on radio boards.

You want all these niche formats. Just like you said...this isn't Chi, NY, etc. That means radio stations in this part of the country need to be as "mass appeal" as possible.There isn't enough money in the pot for stations to program to a 1-2 share audience and be viable. You have to go with what will keep you in business and be able to make money. Here, that's country, urban, and the various forms of pop(CHR,AC,etc), news/talk.

 

[Nate Wesley]

Nascar is on 710, I believe. Saints are on 105.5 in Mobile, ESPN in Pcola.

I don't know why it's so hard to understand....there is no room for anyone to go sports.

The sports outlets for Pensacola and "Mobile" (quotes intentional) are effectively pea-shooters that aren't heard well in a big swath of money called Baldwin County. And neither are guaranteed to maintain the sports contracts that they have.

Put CBS Sports Radio on 100.7, hire a local afternoon drive show. Bide your time with LSU football P-B-P (similar to what this station is doing) until Alabama, Auburn, or Saints rights are able to be procured accordingly.

 

[Dr voicetrack]

Wouldn't exactly call WNSP a pea-shooter. They can be heard thru most of Baldwin. Starts to die south of Foley. But can go as far east as AL/FL line on I-10. So, you're really not missing out on too much money, there.

Better have a ton of patience waiting for Bama, Auburn or Saints rights. WNSP/WZEW have those locked up and won't let them go. Can't put them on a 100k stick. WBSR would be suing everybody since they have market rights for Pcola to Bama and Saints. If it was 100.7, WNSP would be suing about Mobile rights. About the only thing that could happen is if a stick the size of, let's say Magic 106 in Pcola, went sports and was able to grab things away from WBSR. Better reach in Pcola without stomping on Mobile market rights.

 

[Rob]

105.5 is hard to reach due to our little station that barely covers it's DMA here in the Beach. Country 105.5 (losing ratings to Highway 98 WHWY)

Thanks for the info, will check the Milton station, the signal here booms 'till sunset.

-Rob