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ratings for Riverside-San Bernardino and Los Angeles September 2012 are now up.
- Thread starter 36james
- Start date
36james said:
No insight, only a quick observation or two:
Hey, I thought removing all of those Kenny G and John Tesh instrumentals were supposed to be helping KTWV? Straight down from 3.3 to 2.7 over the last four books? Ouch!
And again, gotta give props to CC. To say they are firing on all cylinders is a huge understatement - They take the top 4 slots, five of the top 10, and the worst performing of their FM properties (KHHT) is all the way down the list at #12. The FM properties as a group are performing so well, there is no room there to even entertain thoughts of simulcasting the top AM station, which is the #3 station in the market.
CBS was once a worthy competitor, but they are only placing in this two-horse race. But of course that is a bit of an exaggeration - tastes are fickle and so are the tastemakers - CBS could again be very competitive with CC in no time. That is how radio works.
ChannelFlipper said:
It is time for CBS to simulcast KNX on 94.7 FM. I apologize to the fine folks at The Wave. They had a good run but the format's time has come to an end. If their 25-54 ratings are also down, then something has gotta give. Many are waiting for them to go mainstream AC and take on KOST, which is not a bad idea either. I think the bold move, however, is to go with KNX AM & FM, a la KCBS in SF.
Maybe they could get some promotional help from sister TV stations KCBS and KCAL. I can hear the end of each nighttime TV newscast now: "For breaking news tomorrow morning, set your clock radios to KNX News Radio, now on 94.7 FM."
This would really put CC in a pickle with KFI since, as noted above, CC has no place to simulcast KFI on FM with all those stations doing so well.
[[/quote]
No insight, only a quick observation or two:
It is time for CBS to simulcast KNX on 94.7 FM. I apologize to the fine folks at The Wave. They had a good run but the format's time has come to an end. If their 25-54 ratings are also down, then something has gotta give. Many are waiting for them to go mainstream AC and take on KOST, which is not a bad idea either. I think the bold move, however, is to go with KNX AM & FM, a la KCBS in SF.
Maybe they could get some promotional help from sister TV stations KCBS and KCAL. I can hear the end of each nighttime TV newscast now: "For breaking news tomorrow morning, set your clock radios to KNX News Radio, now on 94.7 FM."
This would really put CC in a pickle with KFI since, as noted above, CC has no place to simulcast KFI on FM with all those stations doing so well.
[/quote]
The KCBS situation was a little different. CBS had just recently purchased 106.9, which had been a religious station for many years owned by Harold Camping (that minister that predicted the end of times last year). So the frequency was on nobody's radar. CBS then tried 2 formats - Free-FM and a badly executed Classic Hits format, which were both spectacular failures. I don't think either garnered even a 1.0 rating, so 106.9 was doing much worse than KTWV, and the decision to simulcast KCBS was moreor less a no-brainer.
No insight, only a quick observation or two:
It is time for CBS to simulcast KNX on 94.7 FM. I apologize to the fine folks at The Wave. They had a good run but the format's time has come to an end. If their 25-54 ratings are also down, then something has gotta give. Many are waiting for them to go mainstream AC and take on KOST, which is not a bad idea either. I think the bold move, however, is to go with KNX AM & FM, a la KCBS in SF.
Maybe they could get some promotional help from sister TV stations KCBS and KCAL. I can hear the end of each nighttime TV newscast now: "For breaking news tomorrow morning, set your clock radios to KNX News Radio, now on 94.7 FM."
This would really put CC in a pickle with KFI since, as noted above, CC has no place to simulcast KFI on FM with all those stations doing so well.
[/quote]
The KCBS situation was a little different. CBS had just recently purchased 106.9, which had been a religious station for many years owned by Harold Camping (that minister that predicted the end of times last year). So the frequency was on nobody's radar. CBS then tried 2 formats - Free-FM and a badly executed Classic Hits format, which were both spectacular failures. I don't think either garnered even a 1.0 rating, so 106.9 was doing much worse than KTWV, and the decision to simulcast KCBS was moreor less a no-brainer.
The Bay Area is also apples and oranges compared to LA when it comes to levels of higher education, income and demographics that make it a much friendlier target for moving news/talk to the FM band.
CBS will probably want to do something with the 94.7 frequency eventually, but I don't think we have reached the point where its time to ditch a music format yet. I've said this before but this town is due for a Hot AC/Adult CHR competitor to KBIG, a station that could flank KAMP and be a little more complimentary to KROQ and KCBS then the current AC/SJ hybrid or whatever we would call the format now. With KBIG's currently sharing the top spot with KIIS, it has to be on the minds of some over at CBS. This tweaking of the Wave format hasn't done much in the form of reinvigorating the station. Bring on Y-95 or 94.7 the Mix or whatever you want to call it.
CBS will probably want to do something with the 94.7 frequency eventually, but I don't think we have reached the point where its time to ditch a music format yet. I've said this before but this town is due for a Hot AC/Adult CHR competitor to KBIG, a station that could flank KAMP and be a little more complimentary to KROQ and KCBS then the current AC/SJ hybrid or whatever we would call the format now. With KBIG's currently sharing the top spot with KIIS, it has to be on the minds of some over at CBS. This tweaking of the Wave format hasn't done much in the form of reinvigorating the station. Bring on Y-95 or 94.7 the Mix or whatever you want to call it.
No insight, only a quick observation or two:Lkeller said:
It is time for CBS to simulcast KNX on 94.7 FM. I apologize to the fine folks at The Wave. They had a good run but the format's time has come to an end. If their 25-54 ratings are also down, then something has gotta give. Many are waiting for them to go mainstream AC and take on KOST, which is not a bad idea either. I think the bold move, however, is to go with KNX AM & FM, a la KCBS in SF.
Maybe they could get some promotional help from sister TV stations KCBS and KCAL. I can hear the end of each nighttime TV newscast now: "For breaking news tomorrow morning, set your clock radios to KNX News Radio, now on 94.7 FM."
This would really put CC in a pickle with KFI since, as noted above, CC has no place to simulcast KFI on FM with all those stations doing so well.
[/quote]
The KCBS situation was a little different. CBS had just recently purchased 106.9, which had been a religious station for many years owned by Harold Camping (that minister that predicted the end of times last year). So the frequency was on nobody's radar. CBS then tried 2 formats - Free-FM and a badly executed Classic Hits format, which were both spectacular failures. I don't think either garnered even a 1.0 rating, so 106.9 was doing much worse than KTWV, and the decision to simulcast KCBS was moreor less a no-brainer.
[/quote]
Wasn't CBS purchase of 106.9FM part of the trade due to the fact that 610AM reached Sacramento and CBS was attempting to buy KOVR 13 in the market to form a 3rd duopoly for CBS in California. ALso CBS had a poor performing FM station in Chicago and WBBM 780 took the 105.9 FM spot in the Chicago market and is still going head to head with WGN-AM the top talk station in the Chicago market.
[/quote]
Wasn't CBS purchase of 106.9FM part of the trade due to the fact that 610AM reached Sacramento and CBS was attempting to buy KOVR 13 in the market to form a 3rd duopoly for CBS in California.
[/quote]
In exchange for 106.9, Harold Campning got 610 AM, and - I assume - a big pot of cash. But CBS already owned KOVR 13. I believe the only issue in regard to KOVR was the fact that CBS was up against the ownership cap (maximum number of stations in the market). Given that the Bay Area and Sacramento are different markets, I'm not sure what the issue was. I know that in some parts of the Bay Area - northeast Bay in particular (Antioch, Brentwood, etc), Sacramento TV and radio stations can be received over the air quite clearly.
Wasn't CBS purchase of 106.9FM part of the trade due to the fact that 610AM reached Sacramento and CBS was attempting to buy KOVR 13 in the market to form a 3rd duopoly for CBS in California.
[/quote]
In exchange for 106.9, Harold Campning got 610 AM, and - I assume - a big pot of cash. But CBS already owned KOVR 13. I believe the only issue in regard to KOVR was the fact that CBS was up against the ownership cap (maximum number of stations in the market). Given that the Bay Area and Sacramento are different markets, I'm not sure what the issue was. I know that in some parts of the Bay Area - northeast Bay in particular (Antioch, Brentwood, etc), Sacramento TV and radio stations can be received over the air quite clearly.
justpassingthough said:
True, the SF area is the capital of intellectual liberalism, which explains the success of KCBS and KQED. KNX AM/FM would be a challenge here in LA but if they could pull it off, the revenue boost would be huge since News/Talk listeners will tolerate more commercials than music listeners.
That said, if they stick with music on 94.7, I like your idea of taking on KBIG with another Hot AC. That would be fun.
How is Jack-FM doing in the ratings??
MarioMania said:
Well, since it is the third highest billing station in LA, and the 9th highest in the US, it's not in jeopardy.
Other than that, they are 3rd in 25-54, which should guarantee the revenue and the format for a while.
L
Lucha Libre AAA
Guest
I'm surprised to see KLYY so far ahead of KRQB and KSCA.
I'm sure Estrella TV must do tons of cross-promotion while Univision must do the same for KSCA. Yet the Entravision station is way ahead.
I'm sure Estrella TV must do tons of cross-promotion while Univision must do the same for KSCA. Yet the Entravision station is way ahead.
Lucha Libre AAA said:
KSCA puts a city grade signal (70 dbu) over none of the IE radio metro, and barely puts a 65 dbu over a tiny piece of it. A lot of the listening that KSCA gets is from IE residents who commute into the stronger signal areas inside Los Angeles County.
KRQB is a Class A, although one with a very good antenna location, but it does not cover all the market; the 65 dbu only covers 60% of the market population.
KLYY is a flame thrower with 72 kw at 1800 feet above average terrain, and it has a very mass appeal format... it covers all the IE market with its 65 dbu signal and then some... 4.5 million péople who are not in the IE survey area.
The Wave is a dying format and can't be helping their profitability. Without a marquee sports franchise, CBS wouldn't be able to effectively launch a Sports FM. A KNX simulcast could work but would adding an FM simulcast to KNX match the revenue a new Adult CHR could make? The Adult CHR format is getting hot around the country. CBS made the mistake of not moving fast enough with CHR in the DFW area, they can't make the same mistake now. Make a move before Bonneville or another station goes to Adult CHR.
L
Lucha Libre AAA
Guest
DavidEduardo said:
Interesting. In the past KRQB and KLYY were much closer in the ratings.
Lucha Libre AAA said:
Part of the KRQB loss has to do with the drops in the Don Cheto morning show. Similar drops have occured with KBUE in LA, all due to the large declines in mornings.
benale said:
That would be nice, but not going to happen in here in LA. Demos do not support it. It would be DOA.
benale said:
The Wave is soft or smooth AC. It's not doing terribly well.
As to hot AC, you have to consider that a challenger could optimistically aspire to perhaps getting 40% of the KBIG shares in the first year, which leaves one station with a 3 and the other with a 2 and neither would be highly ranked as a result. Plus, the new station would wipe out existing billing and probably lose $10 to $15 million in lost revenue in the first year.
It likely won't happen.
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