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Ratings results for 2024 Radio Survey 5 (all mainland capital cities)
- Thread starter leethalweapon
- Start date
...and clients buy too. Go figure.
Radio ratings here cover 6+ for PPM and 12+ for diary markets. That means "from first grade to death". However, advertisers tend to look only at 25-54 or some subset.
Why is Tasmania not included in the market list.
GFK measures the five largest metros 8 times per year (Sydney, Melbourne, Brisbane, Adelaide and Perth).
Three other "metro regional" markets get 3 surveys per year (Canberra, Gold Coast and Newcastle).
There is a precipitous drop off in market size before the next level of markets (including Hobart.)
A company called XTRA Insights measures those markets with a totally different methodology (recall) from GFK (e-diary augmented with metered watches). Some of the markets get one survey per year, others only get surveyed every 2 or 3 years.
Commercial Radio Australia oversees all the ratings in the country and has links to all the surveys here:
Commercial Radio and Audio
Commercial Radio & Audio (CRA) is Australia's peak industry body for commercial radio broadcasters, promoting the power of radio and digital audio.
www.commercialradio.com.au
GFK measures the five largest metros 8 times per year (Sydney, Melbourne, Brisbane, Adelaide and Perth).
Three other "metro regional" markets get 3 surveys per year (Canberra, Gold Coast and Newcastle).
There is a precipitous drop off in market size before the next level of markets (including Hobart.)
A company called XTRA Insights measures those markets with a totally different methodology (recall) from GFK (e-diary augmented with metered watches). Some of the markets get one survey per year, others only get surveyed every 2 or 3 years.
Commercial Radio Australia oversees all the ratings in the country and has links to all the surveys here:
Commercial Radio and Audio
Commercial Radio & Audio (CRA) is Australia's peak industry body for commercial radio broadcasters, promoting the power of radio and digital audio.
Results | Xtra Insights - Experts in radio and media research
xtrainsights.com
Hobart is viewed as a provincial market, due to population. So it gets surveyed the same as Canberra, Gold Coast and others of a similar population size.
Hobart is actually surveyed less.
Canberra, Gold Coast and Newcastle are 3x per year by GFK and defined as "Major Regional Surveys"
Hobart and the others surveyed by Xtra and are defined as "Regional Surveys" (Hobart did get 2 surveys per year in the late 90s under Nielsen, but it's only been surveyed once per year since 2000 (Xtra took over in 2014.)
Canberra license area pop: 450,322
Hobart license area pop: 252,900
By comparison, Palm Springs is approaching 490,000 population and is twice a year. So Canberra is better sampled than an equivalent in the US.
For some reason, I thought Hobart was larger. I guess I was looking at the whole "island" and not the city metro.
I forgot about the metered watches, too. That must be better for some than the "pagers" which in some markets, like Miami, became identified with "dial a coke" providers.
Tasmania is notoriously seen as the West Virginia of Australia. A bunch of backwards "bogans" (think island hillbillies).
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