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Religious Radio Organization Cheers Upcoming Opportunities to Acquire More Signals

I just have a problem with the buying of donations, even though completely legal. For example, your station receives $25 for each listener that makes a donation, and that's no matter the amount, say it's a $50 donation? A non profit also has admin costs, paying some staff members, rent, etc.

Context, Kat. The example was for a non-profit using direct response to solicit car donations. $25 is going to be a very small percentage of the donation value.
 
I always use this site, it’s the best for looking up info on charities:
There's also GuideStar, which offers data on non-profit orgs if you sign up for a free account. (Even more info if you subscribe.) Even without a login, they offer some basic data on many 501(c)3 charities.

The website now identifies itself as "Candid", but it's still GuideStar.

 
I can see how a non profit could make a good amount of money auctioning off your vehicle if it's still.... 'in good condition, engine runs, 100k or less mileage', but how many vehicles do they receive that are like that?

I imagine most are like @DrAkbar and the '76 Gremlin, or the ' junked out, up on blocks' type you see sitting in the front yards in the trashy part of town.
 
So Kars4kids is a non profit, right? And these are paid spots, not PSA's right? If this true than a good amount of the money being generated is not going to the kids, but their ad campaign instead. Something is not right here...

Answered here:

Most recently CharityWatch analyzed Kars4Kids’ IRS tax Form 990 and consolidated audited financial statements and determined that in 2023 the charity spent $48 dollars to raise each $100. We also determined that it spent 41% of its expenses on programs and 59% on overhead that year.

Contained within that computed 41% is the $34.1 million cash grant from Kars4Kids to Oorah—Oorah then incurs its own, additional overhead costs that cut into the resources available to be spent on programs for kids.
 
Saw a billboard for K-LOVE earlier today in my area that might make it where that group should be called "K-LAW" instead of K-LOVE, and here's what it said:

94.5
K-LOVE on, world off
 
I might be especially stupid today but why should it be called K-LAW?

K-LOVE's format is pushed as an oasis from a chaotic world....same as many classical stations promote themselves. Good imagery in my book.

Best I've ever seen was KSBJ an all Contemporary Christian station that started in the 1970s stumbled upon "God Liseners" so you had bumper stickers and billboards with "KSBJ God Listens". That's a multi-million dollar moniker!
 
K-Love off.

Not to me, it isn't. It's the garbage I want to get away from, only with Christian lyrics.
You know, I actually agree!

Calling it garbage might be a bit strong, but it is definitely pretty much modern pop with Christian lyrics instead of the usual stuff, and that doesn't make the pounding dissonance of it sound any better to me.

c
 
Every station really wants that. The more you rely on the station the more loyal you become.
With a network like K-Love, knowing that it airs a Christian pop format, if I saw an ad like that, I'd probably be inclined to feel as @bmasters1981 does to an extent.

While I'm neither autistic nor literal minded, I do see his point that subliminally, that kind of ad campaign almost implies that they regard only the music they play as "good," and it's a sin to listen to anything else (the "law" in bmaster's "K-LAW"). This goes beyond most secular stations who only want to play the music their audience wants to hear (based on charts and ratings research, among other things) because for them, more listeners = higher ratings = more ad revenue.

K-Love, on the other hand, while they, too, need to make money, they're based on a noncommercial, donation-supported model, so they're probably a bit less concerned with whether or not their audience like the music per se than with the overall message they're getting out (granted, K-Love is probably on the milder side compared to, say, Relevant or VCY).

However, I must clarify that I may only be feeling this as a result of my bias against Christian radio in general, so take from my opinion what you will, with an appropriately large pinch of salt.

c
 
Actually K-Love is not shooting for that at all. The programming is void of news, weather and such. There's no preaching and they might be called more spiritual than Christian since most of their listeners don't attend church. I'd say you are trying to read too much in it.

If I ran a billboard for a classical station using the same words, you sure wouldn't say the same.

And I know classical stations that don't run traffic and news, barely touching on weather in AM drive (ie: a 12 hour forecast). they promote themselves as an oasis where the world cannot enter.
 
@b-turner I see. Thanks for that clarification. It kind of backs up my suspicion that I'm basically just biased against nonsecular media in general.

I should probably try to be a bit more open minded.

Nevertheless, I will repeat that I nevertheless can see and understand @bmasters1981's perspective.

c
 
I get what you are saying. There's plenty of lowlife throwing around the Christian name that gives everybody a bad name. And some have been radio station owners.
Good point, and this is probably why I've become so biased against it.

It seems that over the past decade or so, Christianity and those who practice it devoutly (particularly the fundamentalists and evangelicals who inhabit the Bible Belt) have become almost inexorably linked to MAGA-ism, and all the nastiness contained therein. I don't like that.

It's become this way largely because of misleading and dishonest rhetoric on the part of Agent Orangeface and his core supporters; I like to believe that the vast majority of Christians in this country haven't bought those lies, but sometimes, when I look at the news or happen to scan by a Christian radio station, I have some serious doubts.

"Something's burning somewhere, does anybody care?"


c
 
cc333 I think that's not the case but rather what media and their sources want everyone to think. Behind most church doors politics is not allowed. Radio is sold time so the formula is build controversy to get donations or maintain listeners for advertisers. It's been proven politics works especially when you can imply you are trying to beat the giant so good will win. It's simply playing the victim on both sides and it works. Government is not a subject addressed behind church walls in almost (but not all) every case. What is tough today is figuring out the truth between all the angles with a snippet of truth in each.
 


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