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Report: AM/FM Radio Wins Handily Over Pandora/Spotify

Y2kTheNewOldies

Y2kTheNewOldies

https://news.****************/articles/n40625/Report-AM-FM-Radio-Wins-Handily-Over-Pandora-Spotify
Here is a review.

The recently released Q1 2021 edition of Edison Research's "Share of Ear," contains several interesting findings. This week's Westwood One blog outlines how AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most-listened-to ad-supported audio on smart speakers.

  • Of the combined AM/FM radio and Pandora audience, in a typical day, 85% listens to AM/FM radio and never listens to Pandora. Over half of Pandora's audience also listens to AM/FM radio
  • Of the combined AM/FM radio and Spotify audience, 83% listens to AM/FM and does not listen to Spotify. Over half of Spotify's audience also listens to AM/FM radio.
Click to expand...
 
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