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Miami/Fort Lauderdale Report: Radio Mambí 710 AM To Go Off The Air On December 12

Interesting...no mention of any "imminent sale" that was in the OP.
The "iminent sale" has popped up, not just in Miami, but nationally, in regards to the owner.

It's theorized / estimated / guessed that McAllen, Fresno and Las Vegas are profitable, but none of the other LMN stations appear to have any sort of revenue base.
 
Music on AM? Whether aimed at Latinos or Anglos, that's a losing proposition in 2025. (What are you going to try? '50s/60s oldies. That niche is covered by Sirius and a few big time streamers.) Even with the big signals, the audio quality is poor and the interference issues sizable.
Miami's Hispanic population has the highest median age of any U.S. market. And the older group generally is "prosperous" and a good local advertising target. Because the business community in Miami is predominantly Hispanic and mostly Cuban, there is a good base for ad sales against demos that are over the "big agency" 25-54 crowd.

There is a wealth of AC-type music from the 60's and 70's that is not being played on FM and which was first heard in Miami on AM "back in the day". At least as a place-holder, that is a viable and cheap format. And it would appeal not only to Cubans but those from all of the Caribbean Basin.
 
The article has a number of quotes and references from former staff and Miami Cuban community voices as to how the station had been in decline for the last two years as the new owners attempted to create a more moderate voice.

Of course that's what they say. They all listen to WURN. If people are wondering about current US foreign policy with regards to Venezuela, they would learn a lot by listening to WURN. That's where it's all coming from.


 
Not sure what's on-air, but, at 11:40 PM Eastern, it's already airing music on its stream. The stream would seem to be airing Christmas music in Spanish. Not familiar with the artists, but the music sounds old. It's also definitely not the same programming that's on WQBA's stream.
 
Not sure what's on-air, but, at 11:40 PM Eastern, it's already airing music on its stream. The stream would seem to be airing Christmas music in Spanish. Not familiar with the artists, but the music sounds old. It's also definitely not the same programming that's on WQBA's stream.
Yes. Ever since midnight last night 12/12 they were playing Christmas music.
 
Of course that's what they say. They all listen to WURN. If people are wondering about current US foreign policy with regards to Venezuela, they would learn a lot by listening to WURN. That's where it's all coming from.
They "all" don't just listen to Actualidad 1040 (you will only hear the calls once an hour, very fast). That station is just one source of Spanish language news. There are a number of other AM news/talk stations that cover the same things, and all the Spanish language TV newscasts cover Venezuela extensively.
 
I'm guessing that what happened to Talk Radio among English-speaking listeners also happened in Miami to Spanish speakers. People who are generally satisfied with America and the progress that society is making don't listen much to talk radio. They listen to news, yes, from NPR or news radio in some cities, then switch to music. That's why barely any liberal talk stations are left. Meanwhile people who are mad and think the world is falling apart find comfort in conservative talk radio.

Can we say the same is true among Spanish-speaking radio listeners in Miami, especially from Cuba? Those who want to hear about how the communists in Cuba are failing and about Trump and conservative values listen to the three remaining Spanish talk stations. Others who feel they are doing well and are satisfied being Cuban-Americans, enjoying their lives in Florida, primarily listen to music when tuning in a radio station.

Just as Air America had trouble getting off the ground, partially from misguided management, partially from lack of interest, so too the Latino Media Network.

Clearly Latinos in Miami aren't all-conservative all-the-time. They just elected a white female Democratic mayor by a sizable margin and didn't vote for a Republican Hispanic candidate endorsed by Donald Trump. NYC has three all-conservative talk radio stations, WABC, WOR and WNYM. Yet the Republican candidate in the recent mayoral election, who was a long-time host on WABC, came in a distant third. Latinos in NYC voted for an African-born, ethnic South Asian candidate who calls himself a democratic socialist.

No problem. I'm sure new Miami Mayor Eileen Higgins and new NYC Mayor Zohran Mamdani will give Miami Talk Radio in Spanish and NYC Talk Radio in English plenty to complain about in 2026.
 
I'm guessing that what happened to Talk Radio among English-speaking listeners also happened in Miami to Spanish speakers. People who are generally satisfied with America and the progress that society is making don't listen much to talk radio. They listen to news, yes, from NPR or news radio in some cities, then switch to music. That's why barely any liberal talk stations are left. Meanwhile people who are mad and think the world is falling apart find comfort in conservative talk radio.
Still, the culture and interests of Miami Hispanics tends to be different than the general market.
Can we say the same is true among Spanish-speaking radio listeners in Miami, especially from Cuba? Those who want to hear about how the communists in Cuba are failing and about Trump and conservative values listen to the three remaining Spanish talk stations. Others who feel they are doing well and are satisfied being Cuban-Americans, enjoying their lives in Florida, primarily listen to music when tuning in a radio station.

The Miami Hispanic community under 55 is now nearly half non-Cuban (or Cuban heritage) with Colombians, Venezuelans, Ecuadorians and Nicaraguans being the larger communities. All those people are "refugees of terrorism or socialist governments. And they are predominantly upper and middle income families. They listen to Spanish talk radio extensively, except that there are now a half dozen such station of one kind or another.
Just as Air America had trouble getting off the ground, partially from misguided management, partially from lack of interest, so too the Latino Media Network.
LMN never had a national talk network. They did varieties of talk in Miami and LA. LA gets no ratings, as the show lineup is designed for sales, not ratings. And in Miami in trying to make the talk stations more neutral, they destroyed them.
Clearly Latinos in Miami aren't all-conservative all-the-time.
No, but because of fear of the kinds of government they fled from, a huge majority of Miami Hispanics are Republicanl
No problem. I'm sure new Miami Mayor Eileen Higgins and new NYC Mayor Zohran Mamdani will give Miami Talk Radio in Spanish and NYC Talk Radio in English plenty to complain about in 2026.
A great deal of the Miami Spanish language talk is about other countries, and the U.S. focus is more national.

(I've been, over the last 55 years, consultant to WQBA both in the 70's and since the mid-90's, GM of WHTT, PD of WCMQ, consultant to Radio Suave, advisor to Radio Martí, and program supervisor of WAMR, WAQI since the mid 90's-
 
were.
That article does not specifically cover Miami. The difference is that, unlike any other Hispanic community in the US, Miami's segment consists mostly of upper and middle income, highly educated and professional Hispanics who have left their home nation for political reasons and not "to make a better life and income".

Most, in fact, sacrificed or lost their "prosperity" due to the dictatorial socialist regimes of Cuba, Venezuela and Nicaragua, the violence in Colombia, the near-socalist takover of Ecuador and the lack of law in Perú.

Those from all but Cuba have hopes of returning "home" if the governments in question change. For example, many Ecuadorians are considering moving back if the Noboa government succeeds in stabilizing that nation... but they are keeping homes in South Florida "just in case".

This affects radio in the sense that there is more interest in international news than local happenings.
 
That article does not specifically cover Miami.
See the linked video, of WHYY's discussion with Victor Martinez, host of Politics En Español US (beginning at 37:26):

Also remember that Trump removed legal protection for Cuban refugees. Perhaps the older Cubans in Miami don't care about the ladder being pulled up behind them, but it absolutely affects younger ones.
 
No, but because of fear of the kinds of government they fled from, a huge majority of Miami Hispanics are Republicanl

When a political party is out of power, they can be more attractive than when they are in power.

A great deal of the Miami Spanish language talk is about other countries, and the U.S. focus is more national.

That's why I said a lot of current US policy with regards to Venezuela is affected by what is being said on the radio.
 
Assuming this is a format change; is it possible for posters to understand the difference between programming, assignment of license, silent notification and cancellation of license? At best this is a misunderstanding, at worse click-bait.

Re: the comment on AM sound quality and interference. With a strong signal, music on AM can be perfectly listenable for an older audience demographic. It's interesting when winning the button-punch loudness comparison is not a priority.
 
What are you talking about? It's a format change. It already happened. And yes, they're playing music on AM.
I know a few people inside the station and as of right now, the only thing known is that Mambí is on sale, but no one knows what the new buyers will do with it. And yes, they are playing Christmas music for now.
 


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