http://www.redorbit.com/news/entert...olympic_tv_everywhere_survey_released_by_nia/
I think this is the most important quote:
My older sister, who lives in Brooklyn and has a pay TV subscription, kept asking me by phone about certain events from the Olympics. I'd have thought that she'd have figured much of it out by the time the Olympics started. She's a college graduate and has worked for at least 15 years. Yet she kept asking me why she can't find a certain event. Then again, many people like her are too busy to look for information. Unlike me she has a life and can't bother to check the Olympics website. So I'm not surprise to find this happening elsewhere in the country.
I think this is the most important quote:
64.5% of respondents said that their pay-TV companies almost never advertise their TV Everywhere offerings, which NIA believes is the reason most U.S. pay-TV subscribers still have no idea that they have free access rights to many TV Everywhere services. 42.6% of respondents said that after using NBC’s Olympic TV Everywhere services, they plan to explore what other TV Everywhere services are available to them and begin using them right away.
My older sister, who lives in Brooklyn and has a pay TV subscription, kept asking me by phone about certain events from the Olympics. I'd have thought that she'd have figured much of it out by the time the Olympics started. She's a college graduate and has worked for at least 15 years. Yet she kept asking me why she can't find a certain event. Then again, many people like her are too busy to look for information. Unlike me she has a life and can't bother to check the Olympics website. So I'm not surprise to find this happening elsewhere in the country.