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RESULTS RADIO FLIPS CHR KLRS-FM CHICO TO ADULT HITS BOB-FM

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RESULTS RADIO FLIPS CHR KLRS-FM TO ADULT HITS BOB-FM

Results Radio LLC announces that KLRS Chico (Colors 92.7 FM) changed format this morning to Adult Hits under the name Bob-FM. Call letters remain KLRS.

Joel Folger is the consultant. Folger’s Adult Hits track record includes Bob-FM in Austin, Norfolk, and the recent sign-on in Pittsburgh. Programming will be handled by Results Radio Programming Chief Dave Shakes and Chico Operations Manager Kit Moss.

A major TV campaign will support the launch.

KLRS Program Director Eric Brown and Morning Host Tad Shackles exit as a result of the format change.

Results Radio LLC is an 11-station group with clusters in Chico, Redding, and Yuba City-Marysville CA.
 
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