source: St. Louis Globe-Democrat TV Digest
This is the oldest schedule I have right now; I happened to find this in a commemorative edition of the old Globe-Democrat featuring the city of St. Louis' bicentennial anniversary. One other thing to note is that at the time, their TV suppliment had listings for Saturday-Friday, in contrast to the regular practice of Sunday-Saturday. So here's the Saturday-Sunday listings from back in the day.
KTVI-TV Channel 2 (ABC)
Saturday February 29th, 1964
6:40am Sign on
6:45am Mahalia Sings; News
7:00am Community Campus
9:00am Cartoon Carnival
9:30am The Jetsons
10:00am Casper Cartoon
10:30am Beany and Cecil
11:00am Bugs Bunny
11:30am American Bandstand
12:00pm Movie: “Flame of the Barbary Coast” (1945) w/John Wayne. Ann Dvorak)
1:30pm Challenge Golf [color] (Contenders: Bob Charles-Bruce Crampton at La Posas Club, Camarillo, California)
2:30pm Pro Bowlers Tour (The Birmingham Open)
4:00pm ABC Wide World of Sports
5:30pm Championship Bowling
6:30pm Saga of Western Man [color] (Part III, “1898”, traces America’s emergence as world power)
7:30pm The Lawrence Welk Show
8:30pm Hollywood Palace (Efrem Zimbalist Jr. host with The Great Wallendas, Kate Smith, Roy Rogers and Dale Evans, Tim Conway, Sons of the Pioneers)
9:30pm Target: Corruptors (Finance racketeers exposed in “Babes in Wall Street”)
10:30pm Spectacular Movie: “Samson” (1961) w/ Brad Harris, Brigit Corey
12:00am Movie: “Roar of the Crowd” (1953) w/Howard Duff, Helene Stanley
1:30am News; Mahalia Sings
1:45am Sign off
Sunday March 1st, 1964
8:15am Sign on
8:20am Mahalia Sings; News
8:30am Religious Reporter
8:45am Fisher Family
9:15am The Answer
9:45am Message of Rabbi
10:00am Catholic Mass
10:30am Sacred Heart
10:45am Ask A Priest
11:00am Viewpoint
11:30am Pro and Con
12:00pm Challenge Golf [color] (Contenders: Bob Charles-Bruce Crampton at La Posas Club, Camarillo, California)
1:00pm Spectacular Movie: “Samson” (1961) w/ Brad Harris, Brigit Corey (repeat of Saturday late movie that aired at 10:30pm the day before)
2:30pm Discovery ’64 (Part II, “Discovery Goes to Moscow”, study of Russian child)
3:00pm ABC News Issues and Answers
3:30pm Science All-Stars (Raymond Pokorny, St. Louis, and Charles Howard, Kirkwood, demonstrate their home-made electronic computers)
4:00pm Trailmaster
5:00pm Dick Powell’s Zane Grey Theater (Ex-gunman forced into gunplay in “Black Creek Encounter”)
5:30pm Battle Line “Dieppe”
6:00pm True Encounter
6:30pm Jaimie McPheeters (Michel Petit guest)
7:30pm Arrest and Trial (Feuding parents endanger couple’s romance in “Circle of Strangers”; Peter Fonda, Janet Margolin)
9:00pm The Naked City (Master gem theft planned in “Man Who Bit A Diamond in Half”)
10:00pm March 3 Deadline for Decision (Study of proposed County Bond issue)
10:15pm The Steve Allen Show
11:45pm Peter Gunn
12:15am Mahalia Sings; News
12:25am Sign off
KMOX-TV (now KMOV-TV) Channel 4 (CBS)
Saturday February 29th, 1964
5:10am Sign on
5:15am Prayer; News
5:30am Sunrise Semester
6:00am Town & Country
6:30am P.S. 4
7:00am Captain Kangaroo
8:00am The Alvin Show
8:30am Tennessee Tuxedo
9:00am Quick Draw McGraw
9:30am Mighty Mouse
10:00am The Adventures of Rin Tin Tin
10:30am The Roy Rogers Show
11:00am Sky King
11:30am Do You Know? (book topic; “The Riddle of Time”)
12:00pm Repertoire Workshop
12:30pm Let’s Eat (Marian O’Brien hostess)
1:00pm Eye on St. Louis
1:30pm Closeup
2:00pm Challenge
2:30pm News (local or network?)
2:45pm KMOX-TV Views Press
3:00pm Golf Classic (Chris Schenkel, Tommy Armour report)
4:00pm Popeye Cartoons
4:30pm Movie: “Go West” (1940) w/ The Marx Brothers, John Carroll
6:00pm The Big 4
6:30pm The Jackie Gleason Show
7:30pm The Defenders (“Drink Like a Lady”, story of an alcoholic woman who kills a man without knowing what she has done; Janice Rule stars)
8:30pm The Phil Silvers Show
9:00pm Gunsmoke (Revenge mad father endangers daughter’s life seeking murderer of his wife)
10:00pm News, Weather
10:15pm The Late Show: “Miss Sadie Thompson” (1954) w/ Rita Hayworth, Jose Ferrer, Aldo Ray
12:00am Frankly Speaking
1:00am News; Prayer
1:15am Sign off
Sunday March 1st, 1964
6:25am Sign on
6:30am Prayer; News
6:45am Big Picture
7:15am The Christophers
7:30am Camera Three (long running CBS religious show)
8:00am Sunday
8:30am Faith of Our Fathers
9:00am Lamp Unto My Feet
9:30am Look Up and Live
10:00am Montage
10:30am Way of Life
11:00am Quiz-A-Catholic
11:30am Face the Nation
12:00pm Movie: “Dangerous Partners” (1945) w/ James Craig, Signe Hasso
1:25pm News (not sure if it was local or CBS network)
1:30pm CBS Sports Spectacular
3:00pm One of a Kind
4:00pm Alumni Fun
4:30pm Amateur Hour
5:00pm The 20th Century “The Agony of Austria”
5:30pm Mister Ed
6:00pm Lassie (final episode of “The Disappearance”)
6:30pm My Favorite Martian
7:00pm The Ed Sullivan Show (Anita Bryant, Jack Carter, Alan Gale among guest headliners)
8:00pm Judy Garland (Judy is host of hour-long music-comedy show with guest stars)
9:00pm Candid Camera
9:30pm What’s My Line?
10:00pm CBS Sunday Night News (Harry Reasoner)
10:15pm The Big News (Max Roby)
10:30pm Movie: “Murder, He Says” (1945) w/ Fred MacMurray, Helen Walker
12:20am Movie: “The Lady with Red Hair” (1945) w/ Miriam Hopkins, Claude Rains
followed by sign off
KSD-TV (now KSDK-TV) Channel 5 (NBC)
Saturday February 29th, 1964
6:25am Sign on
6:30am Modern Farming
7:00am Agriculture U.S.A.
7:30am Ruff ‘n Reddy
8:00am Corky the Clown
9:00am Hector Heathcote [color]
9:30am Fireball XL-5
10:00am Dennis the Menace
10:30am Fury
11:00am Sergeant Preston of the Yukon
11:30am The Bullwinkle Show [color]
12:00pm St. Louis Hop (local dance show hosted by Russ Carter)
1:00pm Watch Mr. Wizard
1:30pm Exploring (Dan Blocker narrates “Johnny Appleseed”) [repeat]
2:30pm Bowery Boys Movie
3:30pm Sports Special (AAU Indoor Track and Field Championships at Madison Square Garden)
5:00pm Wrestling Show
5:30pm Porter Wagoner Show
6:00pm Death Valley Days
6:30pm The Lieutenant (Lt. Rice is technical adviser on a war movie in “In The Highest Tradition”; Andrew Duggan)
7:30pm The Joey Bishop Show [color]
8:00pm NBC Saturday Night at the Movies: “Violent Saturday” (1955) w/ Victor Mature, Richard Egan, Sylvia Sidney, Ernest Borgnine [color]
10:00pm KSD-TV Saturday Report (news, weather)
10:10pm Movie: “Pretty Baby” (1950) w/ Betsy Drake, Dennis Morgan
12:10am News
12:15am Movie: “Casbah” (1948) w/ Tony Martin, Yvonne De Carlo, Peter Lorre
1:45am Weather report
followed by sign off
Sunday March 1st, 1964
7:55am Sign on
8:00am British Calendar
8:30am The Christophers
9:00am Protestant Hour
9:30am This is the Life
10:00am Frontiers of Faith
10:30am Industry on Parade
10:45am Americans at Work
11:00am 12 Hours at Sebring [color]
11:30am Film Show
12:00pm Family Theater
12:30pm Movie: “Pretty Baby” (1950) w/ Betsy Drake, Dennis Morgan (repeat of Saturday late movie)
2:30pm Biography: “Grace Kelly”
3:00pm World of Golf [color] (Doug Sanders vs. Juan Rodriguez, at Dorado Beach Course, Puerto Rico)
4:00pm Wild Kingdom [color] (Wildlife refuge in British East Africa in “Crater of Gold”)
4:30pm College Bowl [color]
5:00pm Meet the Press [color]
5:30pm St. Louis County bond issue (Informational program)
6:00pm The Bill Dana Show
6:30pm Walt Disney’s Wonderful World of Color presented by Eastman Kodak [color]
7:30pm Grindl
8:00pm Bonanza [color] (Ben tries to civilize a Paiute-raised English girl in “Love Me Not”; Anjanette Comer)
9:00pm Jo Stafford Show (Local special, “Language of Language”, with comedian Peter Sellers guest)
10:00pm KSD-TV Sunday Report (news, weather)
10:15pm Movie: “This Above All” (1942) w/ Tyrone Power, Joan Fontaine
12:00am News
followed by sign-off
KETC-TV Channel 9 (Educational, now PBS)
Saturday February 29th, 1964
Off air on Saturdays
Sunday March 1st, 1964
Off air on Sundays
KPLR-TV Channel 11 (Independent)
Saturday February 29th, 1964
7:55am Sign on
8:00am Modern Almanac
8:30am For Your Information
9:00am Wild Bill Hickok
10:00am Clutch Cargo
10:30am Felix the Cat
11:00am Mischief Makers
12:00pm Movie: “Captain from Castile” (1947, w/ Tyrone Power, Jean Peters)
1:30pm Missouri Valley Basketball: Drake vs. St. Louis University
3:00pm Telesports
3:30pm Big Ten Basketball (Illinois vs. Michigan)
5:00pm New Orleans Open Golf
6:00pm Country Show
7:30pm Checkmate
8:30pm Wrestling at the Chase
10:00pm Roller Derby
11:00pm Top Star Bowling
12:00am Telesports
12:30am Sign off
Sunday March 1st, 1964
8:10am Sign on
8:15am Newsreels
8:30am Gospel Favorites
9:30am Allen Revival Hour
10:00am Frontiers of Science
10:30am Herald of Truth
11:00am Third Baptist Church
11:45am Davey and Goliath
12:00pm Oral Roberts
12:30pm Rev. Beeny
12:45pm Newsreels
1:00pm Church of Christ
1:30pm Championship Bridge
2:00pm Meliah (documentary on Women’s American Organization of Rehabilitation Through Training)
2:30pm Tony Lang’s Seranade
3:00pm Wrestling Show
3:30pm New Orleans Open Golf
5:00pm Movie: “Flying Cadets” (1941) w/ William Gargan, Frank Albertson
6:00pm Rocky and Friends
6:30pm Movie: “Captive Girl” (1950) w/ Johnny Weissmuller, Buster Crabbe
8:00pm Thriller
9:00pm Movie: “All Quiet on the Western Front” (1930) w/Lew Ayres
11:00pm Movie: “Strange Adventure” (1956) w/ Kent Taylor, Marla English
followed by sign-off
This is the oldest schedule I have right now; I happened to find this in a commemorative edition of the old Globe-Democrat featuring the city of St. Louis' bicentennial anniversary. One other thing to note is that at the time, their TV suppliment had listings for Saturday-Friday, in contrast to the regular practice of Sunday-Saturday. So here's the Saturday-Sunday listings from back in the day.
KTVI-TV Channel 2 (ABC)
Saturday February 29th, 1964
6:40am Sign on
6:45am Mahalia Sings; News
7:00am Community Campus
9:00am Cartoon Carnival
9:30am The Jetsons
10:00am Casper Cartoon
10:30am Beany and Cecil
11:00am Bugs Bunny
11:30am American Bandstand
12:00pm Movie: “Flame of the Barbary Coast” (1945) w/John Wayne. Ann Dvorak)
1:30pm Challenge Golf [color] (Contenders: Bob Charles-Bruce Crampton at La Posas Club, Camarillo, California)
2:30pm Pro Bowlers Tour (The Birmingham Open)
4:00pm ABC Wide World of Sports
5:30pm Championship Bowling
6:30pm Saga of Western Man [color] (Part III, “1898”, traces America’s emergence as world power)
7:30pm The Lawrence Welk Show
8:30pm Hollywood Palace (Efrem Zimbalist Jr. host with The Great Wallendas, Kate Smith, Roy Rogers and Dale Evans, Tim Conway, Sons of the Pioneers)
9:30pm Target: Corruptors (Finance racketeers exposed in “Babes in Wall Street”)
10:30pm Spectacular Movie: “Samson” (1961) w/ Brad Harris, Brigit Corey
12:00am Movie: “Roar of the Crowd” (1953) w/Howard Duff, Helene Stanley
1:30am News; Mahalia Sings
1:45am Sign off
Sunday March 1st, 1964
8:15am Sign on
8:20am Mahalia Sings; News
8:30am Religious Reporter
8:45am Fisher Family
9:15am The Answer
9:45am Message of Rabbi
10:00am Catholic Mass
10:30am Sacred Heart
10:45am Ask A Priest
11:00am Viewpoint
11:30am Pro and Con
12:00pm Challenge Golf [color] (Contenders: Bob Charles-Bruce Crampton at La Posas Club, Camarillo, California)
1:00pm Spectacular Movie: “Samson” (1961) w/ Brad Harris, Brigit Corey (repeat of Saturday late movie that aired at 10:30pm the day before)
2:30pm Discovery ’64 (Part II, “Discovery Goes to Moscow”, study of Russian child)
3:00pm ABC News Issues and Answers
3:30pm Science All-Stars (Raymond Pokorny, St. Louis, and Charles Howard, Kirkwood, demonstrate their home-made electronic computers)
4:00pm Trailmaster
5:00pm Dick Powell’s Zane Grey Theater (Ex-gunman forced into gunplay in “Black Creek Encounter”)
5:30pm Battle Line “Dieppe”
6:00pm True Encounter
6:30pm Jaimie McPheeters (Michel Petit guest)
7:30pm Arrest and Trial (Feuding parents endanger couple’s romance in “Circle of Strangers”; Peter Fonda, Janet Margolin)
9:00pm The Naked City (Master gem theft planned in “Man Who Bit A Diamond in Half”)
10:00pm March 3 Deadline for Decision (Study of proposed County Bond issue)
10:15pm The Steve Allen Show
11:45pm Peter Gunn
12:15am Mahalia Sings; News
12:25am Sign off
KMOX-TV (now KMOV-TV) Channel 4 (CBS)
Saturday February 29th, 1964
5:10am Sign on
5:15am Prayer; News
5:30am Sunrise Semester
6:00am Town & Country
6:30am P.S. 4
7:00am Captain Kangaroo
8:00am The Alvin Show
8:30am Tennessee Tuxedo
9:00am Quick Draw McGraw
9:30am Mighty Mouse
10:00am The Adventures of Rin Tin Tin
10:30am The Roy Rogers Show
11:00am Sky King
11:30am Do You Know? (book topic; “The Riddle of Time”)
12:00pm Repertoire Workshop
12:30pm Let’s Eat (Marian O’Brien hostess)
1:00pm Eye on St. Louis
1:30pm Closeup
2:00pm Challenge
2:30pm News (local or network?)
2:45pm KMOX-TV Views Press
3:00pm Golf Classic (Chris Schenkel, Tommy Armour report)
4:00pm Popeye Cartoons
4:30pm Movie: “Go West” (1940) w/ The Marx Brothers, John Carroll
6:00pm The Big 4
6:30pm The Jackie Gleason Show
7:30pm The Defenders (“Drink Like a Lady”, story of an alcoholic woman who kills a man without knowing what she has done; Janice Rule stars)
8:30pm The Phil Silvers Show
9:00pm Gunsmoke (Revenge mad father endangers daughter’s life seeking murderer of his wife)
10:00pm News, Weather
10:15pm The Late Show: “Miss Sadie Thompson” (1954) w/ Rita Hayworth, Jose Ferrer, Aldo Ray
12:00am Frankly Speaking
1:00am News; Prayer
1:15am Sign off
Sunday March 1st, 1964
6:25am Sign on
6:30am Prayer; News
6:45am Big Picture
7:15am The Christophers
7:30am Camera Three (long running CBS religious show)
8:00am Sunday
8:30am Faith of Our Fathers
9:00am Lamp Unto My Feet
9:30am Look Up and Live
10:00am Montage
10:30am Way of Life
11:00am Quiz-A-Catholic
11:30am Face the Nation
12:00pm Movie: “Dangerous Partners” (1945) w/ James Craig, Signe Hasso
1:25pm News (not sure if it was local or CBS network)
1:30pm CBS Sports Spectacular
3:00pm One of a Kind
4:00pm Alumni Fun
4:30pm Amateur Hour
5:00pm The 20th Century “The Agony of Austria”
5:30pm Mister Ed
6:00pm Lassie (final episode of “The Disappearance”)
6:30pm My Favorite Martian
7:00pm The Ed Sullivan Show (Anita Bryant, Jack Carter, Alan Gale among guest headliners)
8:00pm Judy Garland (Judy is host of hour-long music-comedy show with guest stars)
9:00pm Candid Camera
9:30pm What’s My Line?
10:00pm CBS Sunday Night News (Harry Reasoner)
10:15pm The Big News (Max Roby)
10:30pm Movie: “Murder, He Says” (1945) w/ Fred MacMurray, Helen Walker
12:20am Movie: “The Lady with Red Hair” (1945) w/ Miriam Hopkins, Claude Rains
followed by sign off
KSD-TV (now KSDK-TV) Channel 5 (NBC)
Saturday February 29th, 1964
6:25am Sign on
6:30am Modern Farming
7:00am Agriculture U.S.A.
7:30am Ruff ‘n Reddy
8:00am Corky the Clown
9:00am Hector Heathcote [color]
9:30am Fireball XL-5
10:00am Dennis the Menace
10:30am Fury
11:00am Sergeant Preston of the Yukon
11:30am The Bullwinkle Show [color]
12:00pm St. Louis Hop (local dance show hosted by Russ Carter)
1:00pm Watch Mr. Wizard
1:30pm Exploring (Dan Blocker narrates “Johnny Appleseed”) [repeat]
2:30pm Bowery Boys Movie
3:30pm Sports Special (AAU Indoor Track and Field Championships at Madison Square Garden)
5:00pm Wrestling Show
5:30pm Porter Wagoner Show
6:00pm Death Valley Days
6:30pm The Lieutenant (Lt. Rice is technical adviser on a war movie in “In The Highest Tradition”; Andrew Duggan)
7:30pm The Joey Bishop Show [color]
8:00pm NBC Saturday Night at the Movies: “Violent Saturday” (1955) w/ Victor Mature, Richard Egan, Sylvia Sidney, Ernest Borgnine [color]
10:00pm KSD-TV Saturday Report (news, weather)
10:10pm Movie: “Pretty Baby” (1950) w/ Betsy Drake, Dennis Morgan
12:10am News
12:15am Movie: “Casbah” (1948) w/ Tony Martin, Yvonne De Carlo, Peter Lorre
1:45am Weather report
followed by sign off
Sunday March 1st, 1964
7:55am Sign on
8:00am British Calendar
8:30am The Christophers
9:00am Protestant Hour
9:30am This is the Life
10:00am Frontiers of Faith
10:30am Industry on Parade
10:45am Americans at Work
11:00am 12 Hours at Sebring [color]
11:30am Film Show
12:00pm Family Theater
12:30pm Movie: “Pretty Baby” (1950) w/ Betsy Drake, Dennis Morgan (repeat of Saturday late movie)
2:30pm Biography: “Grace Kelly”
3:00pm World of Golf [color] (Doug Sanders vs. Juan Rodriguez, at Dorado Beach Course, Puerto Rico)
4:00pm Wild Kingdom [color] (Wildlife refuge in British East Africa in “Crater of Gold”)
4:30pm College Bowl [color]
5:00pm Meet the Press [color]
5:30pm St. Louis County bond issue (Informational program)
6:00pm The Bill Dana Show
6:30pm Walt Disney’s Wonderful World of Color presented by Eastman Kodak [color]
7:30pm Grindl
8:00pm Bonanza [color] (Ben tries to civilize a Paiute-raised English girl in “Love Me Not”; Anjanette Comer)
9:00pm Jo Stafford Show (Local special, “Language of Language”, with comedian Peter Sellers guest)
10:00pm KSD-TV Sunday Report (news, weather)
10:15pm Movie: “This Above All” (1942) w/ Tyrone Power, Joan Fontaine
12:00am News
followed by sign-off
KETC-TV Channel 9 (Educational, now PBS)
Saturday February 29th, 1964
Off air on Saturdays
Sunday March 1st, 1964
Off air on Sundays
KPLR-TV Channel 11 (Independent)
Saturday February 29th, 1964
7:55am Sign on
8:00am Modern Almanac
8:30am For Your Information
9:00am Wild Bill Hickok
10:00am Clutch Cargo
10:30am Felix the Cat
11:00am Mischief Makers
12:00pm Movie: “Captain from Castile” (1947, w/ Tyrone Power, Jean Peters)
1:30pm Missouri Valley Basketball: Drake vs. St. Louis University
3:00pm Telesports
3:30pm Big Ten Basketball (Illinois vs. Michigan)
5:00pm New Orleans Open Golf
6:00pm Country Show
7:30pm Checkmate
8:30pm Wrestling at the Chase
10:00pm Roller Derby
11:00pm Top Star Bowling
12:00am Telesports
12:30am Sign off
Sunday March 1st, 1964
8:10am Sign on
8:15am Newsreels
8:30am Gospel Favorites
9:30am Allen Revival Hour
10:00am Frontiers of Science
10:30am Herald of Truth
11:00am Third Baptist Church
11:45am Davey and Goliath
12:00pm Oral Roberts
12:30pm Rev. Beeny
12:45pm Newsreels
1:00pm Church of Christ
1:30pm Championship Bridge
2:00pm Meliah (documentary on Women’s American Organization of Rehabilitation Through Training)
2:30pm Tony Lang’s Seranade
3:00pm Wrestling Show
3:30pm New Orleans Open Golf
5:00pm Movie: “Flying Cadets” (1941) w/ William Gargan, Frank Albertson
6:00pm Rocky and Friends
6:30pm Movie: “Captive Girl” (1950) w/ Johnny Weissmuller, Buster Crabbe
8:00pm Thriller
9:00pm Movie: “All Quiet on the Western Front” (1930) w/Lew Ayres
11:00pm Movie: “Strange Adventure” (1956) w/ Kent Taylor, Marla English
followed by sign-off