Retro: Tampa Bay-Ft. Myers, Wednesday, March 27, 1957

[DM601]

Source: Sarasota Journal

WFLA-TV 8 (NBC)
AM
7 Today
9 Cooking
9:30 Fashions
10 Home
11 Price Is Right
11:30 Truth or Consequences
PM
12 Tic Tac Dough
12:30 It Could Be You
1 Siesta Theatre
2:30 Tennessee Ernie Ford
3 Matinee
4 Queen For A Day
4:45 Modern Romances
5 Comedy Time
5:30 Major Jack
6 News
6:30 Date On 8
7 Crunch & Des
7:30 Xavier Cugat
7:45 NBC News
8 TBA
8:30 Father Knows Best
9 Theatre
10 This Is Your Life
10:30 Academy Awards

WTVT 13 (CBS)
AM
7 Morning Show (Will Rogers Jr.)
7:45 Newsroom
8 Captain Kangaroo
9 Romper Room
9:30 Amos ‘n Andy
10 Garry Moore
10:30 Arthur Godfrey
11:30 Strike It Rich
PM
12 Valiant Lady
12:15 Love Of Life
12:30 Search For Tomorrow
12:45 Guding Light
1 CBS News (Walter Cronkite)
1:15 Newsroom (Listings are in 15-minute grids; would CBS have been 5 mins.?)
1:30 As The World Turns
2 Our Miss Brooke
2:30 House Party
3 Big Payoff
3:30 Bob Crosby
4 Brighter Day
4:15 Secret Storm
4:30 Edge of Night
5 My Little Margie
5:30 McNulty
6 Newsroom
6:45 CBS News
7 Susie
7:30 Giant Step
8 Vic Damone
9 The Millionaire
9:30 I’ve Got A Secret
10 Fox/Steel Hour: “Hidden Fury”
11 News
11:30 Two On Aisle

WSUN-TV 38 (ABC)
AM
10 Test Pattern
PM
12:30 Looney Tunes
1 Home Theater: “Deadly Nightshade”
2:30 Quintet
3 Film Festival
4:30 Firehouse Frolics
5 Mickey Mouse Club
6 Captain Mac
6:30 Three Star Byline
6:45 Ernie Lee
7 Last Of The Mohicans
7:30 Disneyland
8:30 Navy Log
9 Ozzie & Harriet
9:30 Ford Theatre
10 Wednesday Night Fights
10:45 Greatest Fights
11 News
11:15 Star Movie Time
11:45 Signoff

FT. MYERS

WINK-TV 11 (CBS, NBC, ABC)
PM
3:30 First Show
3:45 World News
4 News (local)
4:15 Secret Storm
4:30 Industry on Parade
4:45 Lazy Bar 11
5:45 Crusader
6 News
6:15 Guest Book
6:45 News (network?)
7 News
7:15 Sports Parade
7:30 Disneyland
8:30 Arthur Godfrey
9 Bold Journey
9:30 I’ve Got A Secret
10 News
10:15 Late Show
11:45 Signoff

 

[bpatrick]

Interesting that WTVT was less pre-emption prone than
in the '60s and '70s. I do believe CBS's 1 PM newscast
was five minutes; I have, on several occasions, listed
that newscast on WEHT Evansville, IN (noon CT) and it
was five minutes. I'm also certain that WINK aired Douglas
Edwards at 6:45, since CBS fed his newscast at 6:45 and
7:15.

Ernie Lee was a fixture on Bay Area television for nearly
three decades; I remember his "Breakfast Beat" on WTVT
from 6-7 AM in the '70s.

I noticed a couple of other oddities: "McNulty" is probably
Ray Milland's 1953-55 sitcom "Meet Mr. McNulty" (originally
"McNutley"); "Matinee" is almost definitely NBC's "Matinee
Theater," which aired at 3 PM. Also, I'm a little surprised
that WFLA didn't carry "Masquerade Party," which was on
NBC Wednesdays at 8 and was already into its fourth host,
Eddie Bracken (Bud Collyer, Douglas Edwards, and Peter Donald
had preceded him; Robert Q. Lewis, Bert Parks, and Richard Dawson
would follow).