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Rick Cordella Elevated To President Of NBC Sports

Y2kTheNewOldies

Y2kTheNewOldies

deadline.com

Rick Cordella Elevated To President Of NBC Sports

NBCUniversal has promoted veteran executive Rick Cordella to president of NBC Sports, reporting into Mark Lazarus, chairman of NBCUniversal Media Group. Cordella, who has served in a number o…
deadline.com deadline.com

Rick Cordella moves from President of Programming to President of the entire operations at NBC Sports. Yes there will be a bigger push to make more people join Peacock app for the 2024 Olympics as it starts.

Cordella most recently was president of programming at NBC Sports and Peacock Sports, where he led NBCU strategy across broadcast, cable and streaming and oversaw sports betting, sports fantasy and related efforts.

A member of the Peacock founding team, he previously served as the streaming platform’s chief commercial officer following a stint as chief revenue officer, overseeing entertainment, news, film and sports programming, channels and live events including the most-streamed Olympics and Super Bowl.

Cordella’s responsibilities have spanned platform launch, content strategy, product, monetization efforts, editorial, standards and practices and sports rights acquisition.
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