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Rick Dees en la mañana: Back on air, in Spanglish

M

mostb1

Guest
Rick Dees en la mañana: Back on air, in Spanglish
BY FRED SHUSTER, L.A. Daily News Staff Writer

When Rick Dees returns to the local radio waves Monday after a two-year break, he will be counting on star power in the form of Jack Nicholson to make a splash in a market where 86 competing signals pour into the city.
In turn, Movin' 93.9 - formerly country KZLA and now Dees' new home - is not only counting on the legendary DJ's longtime popularity to lure listeners but also on a new format that uses liberal doses of Spanglish.

Bot radio since he was a teenager in Greensboro, N.C. "I kept telling them nothing's happened to me. I didn't want to go off the air. I missed being able to communicate on a daily basis with people. I love radio. Not being able to do what you love hurts. It was almost like being in prison for two years. I'm hard-wired for this."

[EDIT]


[EDIT-content truncated because its complete citation is in violation of our Terms of Service. Unauthorized use of a copyrighted source is specifically prohibited]


NOTE: There is also an audio interview with Rick Dees posted in the article here http://www.dailynews.com/ci_4384624
 
"It's an approach that hasn't been tried before on English-language radio in the nation's No.2 radio market and No.1 Latino market."

I guess Fred Shuster doesn't know what Latino 96.3 does. It's not new, even one jock on KIIS did it in the early 80's.
 
Here's a lesson in Los Angeles radio history that obviously was lost on the reporter from the L.A. Daily News.

Val Valentine lawsuit vs. KIIS in the early 80's. Rick Dees name invoked in lawsuit for speaking spanish on air.

Valentine Jurado was a disc jockey of Mexican- and Native-American heritage at the Los Angeles radio station KIIS-FM. After several years of broadcasting in English, Jurado began introducing some “street” Spanish words and phrases at the request of his program director. A consultant later recommended dropping this approach, noting that this had not led to an increase in Latino listeners and was causing others to become confused about the station’s format. The program director, upon his own investigation, concluded the same thing, and told Jurado to stop using Spanish on the air. Jurado claimed he was fired the next day because he refused to desist; KIIS claimed he quit over the issue. Under retaliation claims, the court found that Jurado had never opposed an English Only rule and therefore couldn’t be dismissed as retaliation for such a position. It states that Jurado’s interest was only maintaining the viability of his radio character “Val Valentine.” As for disparate impact, Jurado would have to have proved such a rule existed and affected a protected minority. However, there was no English Only rule, and in fact other disc jockeys were allowed to use Spanish. The court states it wasn’t a bias against Jurado as a minority that allowed a White disc jockey to continue Spanish use. “KIIS permitted [Rick] Dees to use some Spanish because his program is popular, not to place Jurado at some disadvantage.” Further, even if an English Only rule existed, the court determined Jurado would not be disparately impacted because he was bilingual and could comply, following Garcia v. Gloor. Ultimately, the most important finding of the court was that KIIS-FM had sound business necessity for requesting that Jurado cease using Spanish. It was entirely a programming decision, and a broadcaster has a right to control its programming under the First Amendment and the Communications Act. Even opponents of English Only rules have had difficulty arguing with the general merits of this case. The company had a right to make programming decisions, and it determined that the bilingual Val Valentine character wasn’t a product that was good for business. Were the characters of Rick Dees more valuable? Yes, according to the Arbitron ratings. In Gutierrez v. Municipal Court (see below) the 9thcircuit noted that “the Jurado order pertained solely to on-the-air broadcasting—the product the employer was offering to the public…. It sought only to control the essential nature of its product.” This case is not about an English only rule in the workplace but about a corporation’s decision to control its own product. As one commentator noted, Romeo can’t read his lines in any language he chooses, when the play is to be spoken in English.

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Here's a link to all this. Starts middle of page 19. http://66.102.7.104/search?q=cache:eek:UAYTJIXNJkJ:www.hawaii.edu/sls/uhwpesl/22(2)/Gibson.pdf
 
Sunday, September 24, 2006

Radio: Nicholson set for Dees' Monday debut

Gary Lycan reports the latest radio news. Orange County Register.

Rick Dees says he can't wait to get "Movin'" Monday morning when his 5-10 a.m. weekday show debuts on KMVN/95.9 FM with special guest Jack Nicholson.

"This is a work in progress. It's a great opportunity to create from scratch an entirely new show. Patti 'Longlegs' Lopez is my sidekick. She's six-foot-one, grew up in Inglewood, and she is 100 percent bilingual."

Dees has not been on morning radio for two years but has been active in other ventures – more on that next week. He will also do an original show for Saturday mornings, and his popular "Weekly Top 40" will air 8 a.m.-noon Sundays starting Oct. 1.

The Dees show will feature the station's new rhythmic pop contemporary music with such artists as Black Eyed Peas, Beyoncé, Usherand Gwen Stefani. But Dees looks forward to creating new comedy bits and characters. Dees' wife Julie also will return to do impersonations and other material.

"I look around and everyone here is under 30. This is really exciting to me," said the fiftysomething Dees. "Actually, I am 39.95," he remarked in a phone interview.

Asked to comment on the demise of country KZLA, Dees said, "The first day I can, I will bring on the Dixie Chicks and let them get it off their chests. Peter Tilden is a close friend of mine, and I would be honored to have him come on the show with me.

"But here is some good news for country fans. In addition to the HD channel feed of country by 95.9, I am going to stream 24/7 two free country-music channels at my own Web site – www.rick.com.

"I know nothing happens overnight in Los Angeles radio. It will take time. But I'm hopeful people will tune in and like what they hear," he said.

http://www.ocregister.com/ocregister/entertainment/columns/article_1284455.php
 
Wow - what a brilliant idea: 69-year-old Jack Nicholson is a huge, huge star, among young LA latinos and having him open the show for a 56-year-old disk jockey is about as cutting edge as it gets! ::)
 
Bob_Hudson said:
Wow - what a brilliant idea: 69-year-old Jack Nicholson is a huge, huge star, among young LA latinos and having him open the show for a 56-year-old disk jockey is about as cutting edge as it gets! ::)
Click to expand...

Both Dees and Nicholson are very popular in the target demo of Movin' which is 25-44 second generation Hispanic females and suburban soccer moms.

"Young LA Latinos" (which is a very broad demo) listen to Piolin on KSCA, KXOL and Big Boy, mostly.
 
Yes David EDWARD Frankleton Gleason,' the old gringo" is one more spouting his pearls of wisdom on the movin format. Word of advice to newbies, take it with a grain of salt,then MOVE to the opposite side of his view. You will find yourself in a more correct area.
 
Bob_Hudson said:
Wow - what a brilliant idea: 69-year-old Jack Nicholson is a huge, huge star, among young LA latinos and having him open the show for a 56-year-old disk jockey is about as cutting edge as it gets! ::)
Click to expand...

The L.A. Times listed Dees as 59. I think they may have got it right.
 
Rick is back on. Sounding great. First set was about 5:06. Dr. George and Ruben Rodriguez are park of his team (both use to be with him at KIIS). His co-host, Patty Lopez, is weak. Quite obvious she never listened to Rick when he was at KIIS.
As far as the Spanglish, not much yet thank goodness.

Jack Nicholson is coming up in the 7 AM hour.
 
To bad Movin' website is still not up and running. I was hoping for a live webstream. No luck for me this time. Hope somebody have an aircheck running....
 
Another Dees alum, Clarence Barnes is doing the 'Movin News Minute'. Sounds odd having a male do the news (like always, very light news that Dees can make fun of) on Dees show.
 
Patty Lopez adds nothing to Dees show. He's even had to correct her in how to say "Dees-grees" on air. She may look good but has zero on-air talent.
 
currycomb said:
I disagree. Lopez is hot - nice voice.
That Clarence dude is the one that's weak. Who is he anyway?
Click to expand...

Obviously you don't know Dees show or you'd know who he is.

As for Lopez, she sucks. She has no timing. She doesn't know what to talk about or when to shut up. She adds nada to Dees show. You could put a 1khz tone on and it would be more entertaining than her.

Dees on the other hand sounds great. But he's having to direct her on what to do on the air. She's just not a radio person and isn't getting it.
 
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