However, Roku is facing stiff competition from Hulu, Pluto TV, Tubi and Peacock, all of which are owned or controlled by major U.S. broadcasters. While Roku controls a large share of the connected TV device market in the U.S., it could face increased challenges from tech giants like Google, which appears to be getting set up for another run at the connected TV market. The report also seemingly suggests that Roku could receive significant pushback from major media conglomerates like Comcast and AT&T as the stalemates over HBO Max and Peacock continue.
“While Roku’s current negotiating position is that streaming services need to be on their platform to be relevant, Roku is a small company in a marketplace packed with the world’s largest tech and media players who may not be willing to grant them the oxygen they need to flourish over time,” Nathanson wrote.
