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Rotation of gold songs in regular playlist

davideduardo said:
I also did a similar project in Los Angeles testing about 10 different styles or types of music. We found that the same people liked three of the different types of music so we did another test where we combined the three in sample music pods. The combination scored even better Than the individually Music. Despite being on limited coverage singles, the station was often in the top 10 in Los Angeles in the sales demos in its first decade.
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I remember that. Recuerdo, right?
 
Sean Ross' blog on Lance's other site had an entry about a week ago on the subject of music testing, which everyone who participated in this thread might want to read:

radioinsight.com

Why Music Testing Matters In 2025

A lot of my favorite moments as a researcher have come from seeing the rapid impact that music testing had on behalf of client stations. It was especially the case when a station suddenly had the ability to test the library after a long hiatus; sometimes that would lead to complete turnarounds...
radioinsight.com radioinsight.com
 
K.M. Richards said:
I remember that. Recuerdo, right?
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Yes. That research created a brand new format, in fact. Never done in Mexico because the appeal is C, D, and E socioeconomic levels which is a harder sell at lower rates there. But in LA it mirrored the tastes of the majority of listeners over 30.
 
b-turner said:
For us it was no research on what became a recurrent as this was not a big market. If the jocks were geting complaints about playing a song and they were burned out on it, we'd give it a rest. Generally speaking, the biggest hits moved to recurrents, the rest fell off the charts in a less than stellar showing and were never played again (most songs). We looked at the trades to decide as well. We paid close attention to Gavin, for example.
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BITD lots of stations used a review of Gavin, R&R, FMQB and other trades to create “free” research. They looked at stations in larger researched markets and similar format approaches and replicated. What was hard was replicating the gold libraries which the trades did not show.
 


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