Hot AC?I just don't really consider a CHR anymore. A sample hour shows only about 10 percent currents. Should there be some sort of new format name for these IHR CHR stations that are not current based? CHR Oldies?
iHeart doesn't care about ratings. They sell ads for all the stations in their cluster, not individual stations.KISS really seems like they are struggling in the ratings, yet iHeart refuses to throw in the towel for the station.
Soft hits would probably do better.The problem is there really isn't anything that iHeart could flip WAKS to, and they haven't a need to move WTAM to a full-power FM.
Maybe also a AAA or another Urban AC to compete with WZAK.Soft hits would probably do better.