While it may sound far fetched for RKO to go ESPN, I just talked with a friend of mine in the biz and he mentioned formats trending out of the 25-54 demo. What do advertisers want...50-60 yr olds who want
political talk, or 25-40 yr olds who want sports (even if it's the network not local)? Selling, selling.
political talk, or 25-40 yr olds who want sports (even if it's the network not local)? Selling, selling.