Some stations do it right to make the syndicated guys sound local. Parents lived in NE Tn. and a few years ago had my dad in the car and he was all excited that "Don Imus is working at a radio station In KIngsport, TN!" [Market #114 as far as ratings go.] Had to break it to him that , no, he wasn't IN Kingsport, his show was syndicated all over the USA and he was based in NYC he was just being syndicated to that station. Never saw someone so deflated and disappointed in my life. If I'd known he would take it like that, I would have kept my mouth shut. But kudos to the station for making it seem like he was live and local....and later found out that a lot of people thought he WAS.