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SALE OF WRXP: FINALLY IN THE WORKS?

xyz said:
WRXP has successfully established themselves as the only game in town...
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More like, CBS decided to go into a different direction with 92.3... because they just couldn't see the reincarnation of "K-Rock" being any successful... so in WRXP's case, it's more like they're "the only game in town" by default; if they've established anything, it's consistent fodder on radio message boards like this one...
 
Just for the record - did anyone see the Morristown (NJ) ratings released today? WRXP was TIED FOR 3rd in 12+ ratings with a 4.6 share.

Before you say anything, I know 12+ means nothing, and Morristown NJ is a lentil compared to the NYC metro market. But still, might it indicate there is listening somewhere?
 
There seem to be certain similarities betweeen WRXP and WPLJ. Both get mediocre ratings in New York, but do well in parts of NJ. And WPLJ is able to get excellent billing on the strength of their suburban listeners. I believe that indicates that a station based in New York can do fine if it attracts a large suburban audience. Some of those demos could be attractive to advertisers.
 
collegeDJ86 said:
Just for the record - did anyone see the Morristown (NJ) ratings released today? WRXP was TIED FOR 3rd in 12+ ratings with a 4.6 share.
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Plus they have WDHA in that area as competition.
 
So, WRXP is beating WDHA in their homeland. It would never happen but it would be interesting if 'RXP moved to Jersey and 'DHA got handed the NYC rock torch.

Is there any reason why 'RXP and 'PLJ do better in New Jersey compared to the NY suburbs (Westchester, Rockland, Long Island)?
 
WOR is another one that tanks in the 12+, but it's their billing that keeps them afloat. I wonder how that station is faring in New Jersey, as well.

WDHA being taken down in their own backyard by a multiple personality rock station from New York City? THAT is sad.
 
ansky212 said:
DToTheJ said:
WDHA being taken down in their own backyard by a multiple personality rock station from New York City? THAT is sad.
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No, check again. DHA is way ahead of RXP. 7.1 for DHA vs. 4.6 for RXP.

http://www.radio-info.com/markets/morristown
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DHA may be way ahead of RXP (7.1 to 4.6 respectively), but RXP had quite a spike from the Spring to the Fall, going from 1.8 to their current 4.6.

WABC is well ahead of all stations in Morristown with a 7.9, even DHA. WOR at 3.8 does better in Morristown than it does in NYC.

The only NYC CHR or urban station on the map in Morristown is Z-100 in 3rd place with 4.6, way behind WABC and WDHA and in a four-way tie with WLTW, WRXP and WPLJ. :)
 
Not sure why some folks here still think WRXP is an Adult Album Alternative station. For all I know, it might still report to the industry as such -- but this station plays far too much hard rock to fall within that category.

It's basically a Modern Rock station that plays 1 or 2 Classic Rock tracks an hour -- much like WBCN in Boston used to do.
 
Yeah, I don't know too many AAAs that play Machine Gun Blues by Social Distortion and Shake Me Down by Cage The Elephant - I wonder if they're working their way towards full-blown Alternative
 
Felt like I had to chip in my 2¢... WRXP's 101.9 signal might work to bring country back to NYC, but it's far more likely that it'll eventually become a simulcast of WEPN-AM ;)

If Emmis also sells Hot 97 and 98.7 Kiss FM, who would be most likely to buy them? Radio One, perhaps?
 
MarkW said:
Not sure why some folks here still think WRXP is an Adult Album Alternative station. For all I know, it might still report to the industry as such -- but this station plays far too much hard rock to fall within that category.

It's basically a Modern Rock station that plays 1 or 2 Classic Rock tracks an hour -- much like WBCN in Boston used to do.
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AAA is the industry's catch-all for non-pop-oriented stations that don't fall neatly into the existing rock categories. If you have a Reciva-based web radio, you may have noticed that there is no 'AAA' genre. Most stations that we might have called "album oriented" in the old days are housed under the "Adult" or "Adult Contemporary" web radio genres. It makes doing genre-based searches a bitch.

As for industry format labels vs reality, I don't use the genres 'Alternative', 'Classic Rock' or 'Indie' when I categorize music files, since they don't mean anything to me. They're industry constructs. It's pretty much all rock, country, folk or pop to me. Or reggae. Or ambient. Or.... you get the picture. They're just labels. Your usage may vary according to your perceptions.

Whatever they end up calling WRXP, it's a mix that isn't resonating with large numbers of listeners. And with little competition. What a squandered opportunity. Maybe a new owner can get a heritage rock programmer to do it right.
 
danikayser84 said:
Felt like I had to chip in my 2¢... WRXP's 101.9 signal might work to bring country back to NYC, but it's far more likely that it'll eventually become a simulcast of WEPN-AM ;)
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Country isn't coming back to NYC on a class B FM. The ad dollars aren't there for it. ;)
 
WRXP is at least sounding more focused, as a modern rock station. They apparently cut way back on the classic rock, and softer AAA type songs that resulted in it sounding all over the map.

With regard to country in NYC, perhaps move-in WFAS 103.9 when it begins broadcasting from the Bronx would make sense as a country station. It will have less coverage than a class B, but will cost a potential buyer far less. And it should still reach many of the nearby suburban areas.
 
radioguy39nj said:
Country isn't coming back to NYC on a class B FM. The ad dollars aren't there for it. ;)
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It's too bad that the only formats that "work" in NYC are rhythmic-based and spanish language. Advertisers need to get out of this old-school way of thinking. Country music has evolved greatly in the past decade since the last time there was a country station in NYC, which is why you hear a lot of crossover on stations like WPLJ (Lady Antebellum, Taylor Swift, etc.) I can't imagine the ratings could be any worse than the rock format WRXP currently has, and somehow they thought that would work.
 
ansky212 said:
radioguy39nj said:
Country isn't coming back to NYC on a class B FM. The ad dollars aren't there for it. ;)
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It's too bad that the only formats that "work" in NYC are rhythmic-based and spanish language.
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And two mushy muzak stations. This is why NYC is such a boring media market, where nothing ever changes, and people like Imus, whose career was over 20 years ago, is still on the air.

The thing about country is that outside of NYC, advertisers clammor for it, because the artists are so co-operative. Wait until Chesney plays the Meadowlands stadium this summer. Advertisers will be all over that place. And Kenny gets no airplay in the city. I expect Kenny will do his contesting and promotions through the sports stations. If RXP is ESPN Radio by then, you'll see lots of Chesney there.
 
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