SAN DIEGO WEEKLY READER 12/31 COVER STORY ON LOCAL RADIO

[hamNcheese]

Good Read. Check it out.

 

[lexusdevotee]

Thanks for suggesting this, HamNCheese. I read about it online, and I'll throw out the link for those who are interested in reading it. http://www.sandiegoreader.com/news/2008/dec/30/cover/

 

[davideduardo]

Thanks for suggesting this, HamNCheese. I read about it online, and I'll throw out the link for those who are interested in reading it.

It's interesting that in a market that is one-quarter Hispanic and where two of the top 5 25-54 radio stations are in Spanish, not a word is written about this vital sector of local radio.

 

[SDRadio]

David, most Anglos believe that Spanish is a format.

 

[Bob_Hudson]

David, most Anglos believe that Spanish is a format.

And if La Prensa or Hispanos Unidos did an article about radio they would not waste any ink on DSC, 91-X, KSON, etc. You write about what's relevant to your audience.

 

[sdwulfdawg]

David, most Anglos believe that Spanish is a format.

And if La Prensa or Hispanos Unidos did an article about radio they would not waste any ink on DSC, 91-X, KSON, etc. You write about what's relevant to your audience.

That is semi-valid point, but David is right.

 

[davideduardo]

That is semi-valid point, but David is right.

I tend to agree, in retrospect, with Bob's point. The Reader is pretty much an alternative paper, and the article did not say it was a "state of the industry" analysis. They talked about the stations that their readers, in their majority, might care about.

 

[hipman2]

One of my quotes was used in the article.

Thanks for suggesting this, HamNCheese. I read about it online, and I'll throw out the link for those who are interested in reading it. http://www.sandiegoreader.com/news/2008/dec/30/cover/

 

[RBA]

One day Albert realized that “traditional radio advertisers — banks, mortgage companies, and business owners, who tend to be more conservative — didn’t want to advertise on KLSD. They’d try it for a month or two, and they’d get complaints from consumers. They were uncomfortable with advertising on a station where the host was bashing the President and corporate America, U.S. businesses. We were all disappointed that KLSD, the only liberal station in San Diego, was not delivering enough revenue.” This cinched his decision to change the station from progressive talk to sports.

Since Obama will now be the President, all these right wing radio host will be removed from the airwaves as the host will be bashing the President. They already bash the Governor and corporations like the Big 3 automakers and Wall Street. Not to mention the banks and mortgage companies. hint: Sarcasm

Oh,,,, and how is that Sports programming going on at KLSD? Have they shown up in Arbitron yet?