I still say the move to WILK was a step down. Sure from a product vs format an oldies show on a CHR station did not make much sense in the grand scheme of things (neither does moving it to a talk station). But it has been on WKRZ for years. People accepted it. People who normally listen to WKRZ always tuned back in when the show was over. I know people who listened to KRZ normally who actually liked listening to the show. They thought it was cool to hear some top 40 songs from years past for a few hours.
They took a show that did reasonably well on a Saturday night (a night many local stations have syndicated or oldies type programming) on a station with a wide geographical reach and put it on an AM talk station that maybe covers half the area. WILK is fractured. It is only on FM in a small area and the AM's only cover a small geographical area each.
Let's face it. Most people are not going to tune into an AM to listen to music these days. The reception is not as uniform as 98.5 and there is no stereo.
WILK will probably have more listeners on Saturday nights than previously. But the show will experience an overall decrease in listenership. Eventually, people will forget about Saturday Night with the Oldies and the show itself may eventually die off.
They took a show that did reasonably well on a Saturday night (a night many local stations have syndicated or oldies type programming) on a station with a wide geographical reach and put it on an AM talk station that maybe covers half the area. WILK is fractured. It is only on FM in a small area and the AM's only cover a small geographical area each.
Let's face it. Most people are not going to tune into an AM to listen to music these days. The reception is not as uniform as 98.5 and there is no stereo.
WILK will probably have more listeners on Saturday nights than previously. But the show will experience an overall decrease in listenership. Eventually, people will forget about Saturday Night with the Oldies and the show itself may eventually die off.