Today on Interstate 10 just west of Orange near the Bridge City exit, going westbound I saw 2 billboards, which were Hot 95.7 and Mega 101. Whats wrong with this picture??
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Saw 2 billboards on I-10 near Orange,TX - Hot 95.7 and Mega 101
- Thread starter TXCalradio
- Start date
Someone in the marketing department is oblivious to geography? ???
They've been there awhile - they were in place on our drive toward Baton Rouge in December. I almost drove off the road when I saw them as I was driving eastbound away from these stations, neither of which was able to be received at that point on the interstate.
Someone had extra market dollars to spend by year end. :
Someone had extra market dollars to spend by year end. :
I could see if it was on the westbound side. Otherwise, that is a waste of money.
When I started this topic, I had mentioned that it was westbound on I-10, which is incorrect. I was traveling eastbound towards Louisiana on Friday evening. They should take those Houston billboards down and put up the Beaumont stations. Wouldnt that be the smart thing to do?? :
willdav713 said:
Was it a CBS board?
CBS often puts up"paper" for their own stations when a board is unsold... even one at the outskirts or beyond of a market they have stations in.
DavidEduardo said:
Does CBS own boards? I know Clear Channel does.
Speaking of billboards. Up until 2003 from the early 80's on Jones Maltsburger in San Antonio had a sign up for KSLR FM 96 Son Light Radio which hasn't been KSLR since 1986. During the first 5 years of Mix 96.1 they still had that ad up.
I am surprised a tagger didn't spray paint JL over LR during it's KSJL days!!!
R
rbrucecarter5
Guest
I don't know about now - but in the 90's I could get Houston stations - KRBE in particular - way past Lake Charles. KRBE only went away when it was replaced by the station in Houma, which is a powerhouse itself. Of course, that was in the 90's before KRBE's coverage area was decimated by poor maintenance, even poorer decisions to allow co-channels closer to Houston, and by HD. It is definitely plausible that in the pre-HD era, both 95.7 and 101.1 were semi-local as far as Lake Charles.
Another factor is the miserable shark-fin, nub, and windshield antennas on cars now that whips are considered unsightly and not cool - or something. That was also with a top of the line Pioneer Supertuner, not the electronics slop the car manufacturers condescend to charge us $1000 for.
Another factor is the miserable shark-fin, nub, and windshield antennas on cars now that whips are considered unsightly and not cool - or something. That was also with a top of the line Pioneer Supertuner, not the electronics slop the car manufacturers condescend to charge us $1000 for.
I once picked up a couple of Houston FMs clear as day while driving over Lake Ponchartrain at 2 in the afternoon. This was late 90s in the spring/early summer.
willdav713 said:
From the CBS website;
"CBS Outdoor operates more than 400,000 unique locations throughout the U.S. In addition to Billboards spread throughout major U.S. markets, CBS Outdoor offerings also include Street Furniture advertising, Transit advertising, Mall advertising and more, with coverage across vast geographies utilizing multiple media forms within key locations. All of our media provides a powerful presence for advertisers in an environment that is always on. "
The answer, then, is "yes" since they have 400,000 boards of one kind or another.
R
rbrucecarter5
Guest
Greg Branch said:
I know that KRBE was very receivable in the DFW area in the early 80's. When I went to UT, they were almost like a local in Austin. Nice era in FM radio, when you could depend on reception. I'm not sure what happened to KRBE's legendary footprint - I guess the engineers that kept the signal in such good shape in the 80's either moved on or retired. Replaced with engineers who couldn't keep it going.
Now - add HD into the mix and Houston stations are mere ghosts of what they used to be. Funny thing is - the same stations complain about building penetration, yet they hobble their signal with HD. Madness. I'd go back to the basics and clobber the competition with the strongest signal in the market.
I would listen to KRBE on a regular basis in Longview in the early 80's, but their footprint was for the most part destroyed by new stations that came on the air in the 1990's. DFW now has a rimshot on 104.1 coming from the north, plus KKUS from Tyler. KLOL would have never been receivable in DFW because of WRR.
In the late 80's, I lived in Arlington. I was in a second story apartment with a south facing balcony. I put up an FM yagi on the balcony and was able to easily receive KLBJ-FM. Again, this was prior to the DFW FM dial becoming totally gridlocked.
In the late 80's, I lived in Arlington. I was in a second story apartment with a south facing balcony. I put up an FM yagi on the balcony and was able to easily receive KLBJ-FM. Again, this was prior to the DFW FM dial becoming totally gridlocked.
rbrucecarter5 said:
104.1 will not come in like a local because of
104.3 from Taylor moved into Austin, and
Can no longer be picked up in San Antonio due to KSAH 104.1 Pearsall.
I remember being able to DX KHYS out of Port Arthur on 98.5 but ever since KBBT came to San Antonio, I could occasionally pick up KJOJ out in Freeport. But the signal from KTXX 103.1 kills that off.
I remember going to Roosevelt High School my senior year and being able to pick up 104 KRBE in 1998.
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