The E.W. Scripps Co. today promoted Bill Siegel to vice president and general manager of WSFL Miami-Ft. Lauderdale, Fla. (DMA 16), effective Jan. 6, 2020.
Scripps recently announced it would be adding original local news operations at the station, a CW affiliate.
Siegel currently is a senior director of content strategy for Scripps, working with a group of Scripps’ TV stations to implement, evaluate and refine the company’s content strategy.
In his new role, the company said Siegel will lead the effort to build original local news programming at WSFL, including helping to identify a news director and building a reporting and production team.
“Bill is a veteran journalist with a well-tuned ability to tell stories that matter to our local audiences,” said Brian Lawlor, president of Local Media. “His experience in overseeing content strategy for multiple markets will serve Scripps well as we build Miami’s newsroom from the ground up and find new ways to serve audiences and advertisers in South Florida.”
