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Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
A
AQH
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
"Used to" are the operative words there. I'm sure they got a few back then, but ever since Marc Kaye went Hannibal Lecter on the station, first-stated example is going to be the norm.
TowerLamp said:
"Used to" are the operative words there. I'm sure they got a few back then, but ever since Marc Kaye went Hannibal Lecter on the station, first-stated example is going to be the norm.
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Oh my young friend....the traffic in the Factoria area on your way to work at Movin' every day is starting to affect your good judgement! When a radio pro states a station needs to "do promotions" we aren't refering to setting up a table with bumperstickers at an event such as Gay Pride or even the Breast Cancer Walk. If this station is to have a chance, they have got to market the heck out of it with a ton of street presence...unfortunately your company does not have the manpower or capital to make this happen. And yes, most major market operators are able to sign on a station with a full airstaff; it happens on a very regular basis. I totally agree with AQH...it's doubtful the playlist is going to appeal to the target demo for long. This is market 14....no one should give a GM or PD a break because the station is new. But you'll learn all of this it time my young friend...
radiogeek40208 said:Station is doing promotions--- all weekend was out for Seattle Gay Pride.. weekend before that Breat Cancer walk.. have you ever seen a station with a airstaff in 2 months? I haven't -- and have you LISTENED to the station? Actually listen for a hour -- doesn't the promo say "You might find yourself in a pretty good mood"the imaging is getting better.. the station is new, give them a break and give them TIME!
Oh my young friend....the traffic in the Factoria area on your way to work at Movin' every day is starting to affect your good judgement! When a radio pro states a station needs to "do promotions" we aren't refering to setting up a table with bumperstickers at an event such as Gay Pride or even the Breast Cancer Walk. If this station is to have a chance, they have got to market the heck out of it with a ton of street presence...unfortunately your company does not have the manpower or capital to make this happen. And yes, most major market operators are able to sign on a station with a full airstaff; it happens on a very regular basis. I totally agree with AQH...it's doubtful the playlist is going to appeal to the target demo for long. This is market 14....no one should give a GM or PD a break because the station is new. But you'll learn all of this it time my young friend...
7
70radio
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
You're on the money, biff! Street presence aside, I've listened enough to realize that Movin's stated target demo of women 25-44 is a joke!! You gotta be kidding! How about boys 18-34? Kidding (a little). And, you may 'feel good' when you listen only because the music is 'upbeat,' but how about those upbeat artists, titles and lyrics?? Not so appealing to above mentioned demo! No brainer....a change in the music itself is essential to survive, let alone adding some power personalities and true promotions!
You're on the money, biff! Street presence aside, I've listened enough to realize that Movin's stated target demo of women 25-44 is a joke!! You gotta be kidding! How about boys 18-34? Kidding (a little). And, you may 'feel good' when you listen only because the music is 'upbeat,' but how about those upbeat artists, titles and lyrics?? Not so appealing to above mentioned demo! No brainer....a change in the music itself is essential to survive, let alone adding some power personalities and true promotions!
O
OttoM
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
A no brainer except to those working in Factoria.
As noted previously - Movin' is another classic Sandusky botch job and continues to make 92.5 an irrelevant frequency.
70radio said:
A no brainer except to those working in Factoria.
As noted previously - Movin' is another classic Sandusky botch job and continues to make 92.5 an irrelevant frequency.
R
radiogeek40208
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Only time will tell--don't forget that bitter old radio guys aren't MOViN's demo, no wonder you all don't like the station! ;D
Only time will tell--don't forget that bitter old radio guys aren't MOViN's demo, no wonder you all don't like the station! ;D
7
70radio
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Hey GEEK. I am an older radio guy and played most of the stuff Movin' plays and actually still like most of it up until the early 2000's. I am NOT bitter...only using years of wisdom and experience so an apparently young dude like you may learn something about the business of radio programming.
Hey GEEK. I am an older radio guy and played most of the stuff Movin' plays and actually still like most of it up until the early 2000's. I am NOT bitter...only using years of wisdom and experience so an apparently young dude like you may learn something about the business of radio programming.
R
radiogeek40208
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
From reading this board I Seem to think some of you will only be happy with Sandusky and 92.5 if they bring back the old KLSY-- well folks KLSY is dead!
Well, Seattle has a new kid in town... so instead of ganging up on Seattle's new kid (MOViN), let's keep our mouths shut and see what happens... some might be suprised... sure just like some of you say it could fail, but, it could also do really well.
So, you all got your wish, Sandusky killed KLSY "MIX 92-5".. now let's all shut up and watch MOViN grow...
From reading this board I Seem to think some of you will only be happy with Sandusky and 92.5 if they bring back the old KLSY-- well folks KLSY is dead!
Well, Seattle has a new kid in town... so instead of ganging up on Seattle's new kid (MOViN), let's keep our mouths shut and see what happens... some might be suprised... sure just like some of you say it could fail, but, it could also do really well.
So, you all got your wish, Sandusky killed KLSY "MIX 92-5".. now let's all shut up and watch MOViN grow...
R
radiogeek40208
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
What are you going to teach me about radio programming? That a company in a large market shouldn't try something new that none of the other "big guys" in the city have had the balls to do. Like I said in previous posts Seattle is the only large market I've seen without any urban station.. and while MOViN isn't true urban it's pretty close to a Urban A/C right now...
I'm a young radio dude- true, but, this is 2006.. let's get out 1980's radio programming mode and think outside the box!
70radio said:
What are you going to teach me about radio programming? That a company in a large market shouldn't try something new that none of the other "big guys" in the city have had the balls to do. Like I said in previous posts Seattle is the only large market I've seen without any urban station.. and while MOViN isn't true urban it's pretty close to a Urban A/C right now...
I'm a young radio dude- true, but, this is 2006.. let's get out 1980's radio programming mode and think outside the box!
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Geek, I agree to an extent about changing KLSY...people sat on this board for the last 2 years saying that Sandusky needed to blow KLSY up. When they finally did, everyone bitches. ITS BEEN TWO MONTHS! Trends mean nothing...sure the station may tank, but who can say that after two months? And on the subject of promotions, I took my daughter to KBKS's Big Freaking Deal concert two weeks ago and Movin was right across from the key arena and had a good amount of people inside key arena with Movin shirts on. I even saw Movin staff walking around inside their show. If that's not agressive promotion, I don't know what is.
Geek, I agree to an extent about changing KLSY...people sat on this board for the last 2 years saying that Sandusky needed to blow KLSY up. When they finally did, everyone bitches. ITS BEEN TWO MONTHS! Trends mean nothing...sure the station may tank, but who can say that after two months? And on the subject of promotions, I took my daughter to KBKS's Big Freaking Deal concert two weeks ago and Movin was right across from the key arena and had a good amount of people inside key arena with Movin shirts on. I even saw Movin staff walking around inside their show. If that's not agressive promotion, I don't know what is.
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radiogeek40208
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
WOW.. someone on this board who has a brain! I saw the MOViN crew out there too.. good marketing thinking on their part.. I think they suprised KISS that they showed up!
WOW.. someone on this board who has a brain! I saw the MOViN crew out there too.. good marketing thinking on their part.. I think they suprised KISS that they showed up!
A
AQH
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Do you call handing out t-shirts 'marketing?'
radiogeek40208 said:
Do you call handing out t-shirts 'marketing?'
7
70radio
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Let’s not turn this board into an AllAccess ‘Net Talk,' where everyone it seems gets personal, rather than doing posts that may help improve the current state of terrestrial radio. No one wanted KLSY to go away. Just some fine-tuning before and after the fiasco in which they lost their ace morning team of Murdock, Hunter and (R.I.P) Alice. OR, replace it with a VIABLE format suitable for the Seattle-Tacoma market. Geek, if you’ll check the numbers for markets 12-16 (w/Seattle Tacoma in the middle), you’ll find a wide range of formats comprising the Top 3 or 4 stations in each market. 3 of the top 4 in Miami are Spanish (makes sense—why is talk #17?); top 3 in PR are Tropical (makes sense); Seattle’s top 5 are Top 40/R, pure AC, COUNTRY, news, and talk--and Christian in the running; top 3 in Phoenix are TALK, adult hits and Spanish; top 3 in Minneapolis-St. Paul are classic rock, talk and country. A similar (in a political/ethnic/demographic sense) but much larger market than Seattle, that being SF: top 3 are N/T, AC, News…Urban is #8. Oh..in the #2 market, LA, urban (or T40/R) does show up.. at #12! Point being, doing a hybrid of the old Jammin’ Oldies/Churban/Top 40/R/Urban AC, et al in the form of Movin’ doesn’t seem viable for Seattle, based on it’s past history with those types of formats. Seattle is unique in it’s liberal, ethnic and pure demographic make up to try such a format, given KUBE’s dominance and the lack of success of the above mentioned urban based formats. No one wishes Sandusky to fail, only to fully research this market’s needs, wants and desires in radio listenership taking into account the uniqueness of Seattle-Tacoma’s demographic make up. And I won’t say it, but, Geek, I do believe you are knowledgeable in radio programming if programming a hard drive counts, also known as a board op. Enough personal attacks. In all seriousness, let’s hope Movin’ DOES succeed, but it seems it was not a gutsy move, but a knee jerk reaction that was not well thought out before and during its implementation. We’ll give it time, but don’t hold your breath.
Let’s not turn this board into an AllAccess ‘Net Talk,' where everyone it seems gets personal, rather than doing posts that may help improve the current state of terrestrial radio. No one wanted KLSY to go away. Just some fine-tuning before and after the fiasco in which they lost their ace morning team of Murdock, Hunter and (R.I.P) Alice. OR, replace it with a VIABLE format suitable for the Seattle-Tacoma market. Geek, if you’ll check the numbers for markets 12-16 (w/Seattle Tacoma in the middle), you’ll find a wide range of formats comprising the Top 3 or 4 stations in each market. 3 of the top 4 in Miami are Spanish (makes sense—why is talk #17?); top 3 in PR are Tropical (makes sense); Seattle’s top 5 are Top 40/R, pure AC, COUNTRY, news, and talk--and Christian in the running; top 3 in Phoenix are TALK, adult hits and Spanish; top 3 in Minneapolis-St. Paul are classic rock, talk and country. A similar (in a political/ethnic/demographic sense) but much larger market than Seattle, that being SF: top 3 are N/T, AC, News…Urban is #8. Oh..in the #2 market, LA, urban (or T40/R) does show up.. at #12! Point being, doing a hybrid of the old Jammin’ Oldies/Churban/Top 40/R/Urban AC, et al in the form of Movin’ doesn’t seem viable for Seattle, based on it’s past history with those types of formats. Seattle is unique in it’s liberal, ethnic and pure demographic make up to try such a format, given KUBE’s dominance and the lack of success of the above mentioned urban based formats. No one wishes Sandusky to fail, only to fully research this market’s needs, wants and desires in radio listenership taking into account the uniqueness of Seattle-Tacoma’s demographic make up. And I won’t say it, but, Geek, I do believe you are knowledgeable in radio programming if programming a hard drive counts, also known as a board op. Enough personal attacks. In all seriousness, let’s hope Movin’ DOES succeed, but it seems it was not a gutsy move, but a knee jerk reaction that was not well thought out before and during its implementation. We’ll give it time, but don’t hold your breath.
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Which is exactly what Sandusky did before they launched Movin'. For some reason people think the Movin' concept was pitched to them by Alan Burns and they just went with it.
The reality is that Sandusky began working with what is arguably the best research company in the business in late 2005 and that company's research told them that Mix was dead. They then fielded additional research in early 2006 that looks at a wide variety of options and a station centered on 80s and 90s Rhythmic music emerged from that research as the best choice.
70radio said:
Which is exactly what Sandusky did before they launched Movin'. For some reason people think the Movin' concept was pitched to them by Alan Burns and they just went with it.
The reality is that Sandusky began working with what is arguably the best research company in the business in late 2005 and that company's research told them that Mix was dead. They then fielded additional research in early 2006 that looks at a wide variety of options and a station centered on 80s and 90s Rhythmic music emerged from that research as the best choice.
A
AQH
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Research alos told them that Mix was dead a long time ago, yet Kaye made the fateful decision to go after KPLZ.
Credit goes to him for making the flip. But the music is more than burned, playing gold twice a day isn't going to build long-term listening.
nodisclosureguy said:
Research alos told them that Mix was dead a long time ago, yet Kaye made the fateful decision to go after KPLZ.
Credit goes to him for making the flip. But the music is more than burned, playing gold twice a day isn't going to build long-term listening.
O
OttoM
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Yes, Marc deserves credit for finally recognizing KLSY was dead. But keeping the new format jockless for nearly THREE MONTHS and burning out the music rotations and production value means Movin' will end up just like KLSY did.
Even Howard Stern in mornings couldn't save this station.
It would have been really good to see 92.5 become a worthy competitor. It's a shame we won't see that happen anytime soon.
AQH said:
Yes, Marc deserves credit for finally recognizing KLSY was dead. But keeping the new format jockless for nearly THREE MONTHS and burning out the music rotations and production value means Movin' will end up just like KLSY did.
Even Howard Stern in mornings couldn't save this station.
It would have been really good to see 92.5 become a worthy competitor. It's a shame we won't see that happen anytime soon.
E
e-menace
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
What's wrong with this statement;
"...The reality is that Sandusky began working with what is arguably the best research company in the business in late 2005 and that company's research told them that Mix was dead..."
The ratings DIDN'T communicate this years earlier? No wonder stations need expensive consultants to tell them what is happening outside the bubble.
What's wrong with this statement;
"...The reality is that Sandusky began working with what is arguably the best research company in the business in late 2005 and that company's research told them that Mix was dead..."
The ratings DIDN'T communicate this years earlier? No wonder stations need expensive consultants to tell them what is happening outside the bubble.
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Of course the ratings suggested that the situation was unsalvageable. However, before you blow up a format you make sure that there's no subtle change in strategy and direction that could potentially improve your ratings.
I can't believe you would actually argue that conducting market research--as long as it is quality market research--is a bad thing. One of the radio industry's biggest weaknesses is that it invests a far lower percentage of revenue in market research than other industries do. As a result, too many managers default to cookie-cutter ideas because they don't have enough information to have the confidence to do something truly innovative.
e-menace said:
Of course the ratings suggested that the situation was unsalvageable. However, before you blow up a format you make sure that there's no subtle change in strategy and direction that could potentially improve your ratings.
I can't believe you would actually argue that conducting market research--as long as it is quality market research--is a bad thing. One of the radio industry's biggest weaknesses is that it invests a far lower percentage of revenue in market research than other industries do. As a result, too many managers default to cookie-cutter ideas because they don't have enough information to have the confidence to do something truly innovative.
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
Market research is certainly a good thing BUT its how you use that data that separates the winners from the losers. Radio continues to be dominated by "consultants" that get hold of a GM's ear (there is no one easier to sell than a sales guy!) and convice him that what worked in Tulsa will kick ass in (your market here).
Where are the PD's that know the market and can nurture talent? Does any PD still do aircheck critiques with jocks or do they all hide behind their Selector screens?
Beyond the morning shows, does any Seattle music station offer personality beyond liner card readers/button pushers/let the automation system handle the segues kind of jocks? Damn few...sad for a market this size.
nodisclosureguy said:
Market research is certainly a good thing BUT its how you use that data that separates the winners from the losers. Radio continues to be dominated by "consultants" that get hold of a GM's ear (there is no one easier to sell than a sales guy!) and convice him that what worked in Tulsa will kick ass in (your market here).
Where are the PD's that know the market and can nurture talent? Does any PD still do aircheck critiques with jocks or do they all hide behind their Selector screens?
Beyond the morning shows, does any Seattle music station offer personality beyond liner card readers/button pushers/let the automation system handle the segues kind of jocks? Damn few...sad for a market this size.
O
OttoM
Guest
Re: Seattle-Tacoma '06 Spring Arbitrends (M,A,M) are out and NOT a WORD!?
You could say the same for NYC, LA and Chicago too. A few good stations, but mostly mediocre.
Want proof? Just check the boards for those cities. You'll see the same complaints.
TowerLamp said:
You could say the same for NYC, LA and Chicago too. A few good stations, but mostly mediocre.
Want proof? Just check the boards for those cities. You'll see the same complaints.
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