sellers market / if u are in buffalo : buyers beware -

[Radio_bored-Op]

not knowing all that much of the ATLANTA radio
market, why does a station sell there for 3.4 million...
-
and here, 107.7 sells for (?) i believe it
was reported to be 10.2 million, or some thing
like that...
-
and, if ever the day came to have entercomm
dump, 107.7 i am certain the asking price
would be at least : 16.5 million...

does buffalo have to do every thing backwards?

 

[SirRoxalot]

Beware Indeed

I assume that you're talking about WEKS, a 12KW FM in Zebulon, GA that fringes into Atlanta. It doesn't even show in the 12+ numbers, and isn't listed among the 53 stations that Radio Locator attribute to Atlanta.

WEKS appears to be a Class C about 60 miles outside Atlanta. If somebody bought it to try and crack the Atlanta market, they just spent $3.4-M on a lot of wishful thinking.

 

[Yeziknoradio]

Re: Beware Indeed

I assume that you're talking about WEKS, a 12KW FM in Zebulon, GA that fringes into Atlanta. It doesn't even show in the 12+ numbers, and isn't listed among the 53 stations that Radio Locator attribute to Atlanta.

WEKS appears to be a Class C about 60 miles outside Atlanta. If somebody bought it to try and crack the Atlanta market, they just spent $3.4-M on a lot of wishful thinking.

107.7 was over priced because Entercom felt threatend by the very idea of someone else down the dial doing something similar to one of their current formats (in the Buffalo market) on that frequency...I thought?

 

[SirRoxalot]

Apples & Oranges

107.7 was over priced because Entercom felt threatend by the very idea of someone else down the dial doing something similar to one of their current formats (in the Buffalo market) on that frequency...I thought?

You're correct. Citadel bid up the price, and was threatening KISS with WILD at the time. The Lake is probably near the break-even point, and Entercom is happy to have the protection for its existing formats. It has a signal that gets into both Buffalo & Rochester, and really blankets a large section of the Fingerlakes. It's a Class B, and has a lot more power, and a lot more antenna height than the Atlanta-area station.

The station near Atlanta appears to be a startup peashooter a long ways from downtown. It would be like paying $3.4-M for an FM in Dansville that might fringe into Buffalo & Rochester on a good day. On top of that, there are already 53 rated stations in the Atlanta market, as opposed 26 or so in the Buffalo market. To me, the $3.4-M is about the right number for a local station serving a growing population in an area outside Atlanta, but isn't going to impact the Atlanta radio market directly.

 

[Radio_bored-Op]

sir, u ROX - alot : )

thanks, the thread (from here, i believe, or maybe allaccess ?) didnt
really go into detail ofthe "atlanta" market * since most people here,
will already know of the situation, versus the general public.

Hey, thanks *again* for the very informative post : sirRoxalot!

i do recall, the wild "threats" which was made to wkse/(which was 'star 102.) at
the time, lol, so entercomm was buying to protect two stations,
(yes, 2-stations in one, haha) but even w/ citadel artifically driving up
the cost, i still know entercomm over paid, for their station - and at first glance,
*it appeared*
that some broadcasting company got into the atlanta market , for 3.4 million,
and buffalo which is smaller, paid more-
but , "after further review : ) thank You!! SirRoxalot, for clarifying the defined "atlanta" market,
and following that up w/ the example, of a "dansville station" here -

as always, very helpful !!

 

[Radknowski]

Stick value only goes so far, especially if the stick is IN the sticks and there's little or no chance of a move-in. There's always a lot of speculation when it comes to fringe signals. Everybody thinks they're smarter and craftier than the previous owners. I once thought there was one slim, tengental "move in" opportunity in the Buffalo market, but I've been told by those who know better that I was dreaming. Still...

Atlanta, Detroit and Chicago are regarded as having the "densest" signal allocations in America. Years ago, when the (original) table of assignments were drawn up, Atlanta received a paltry number of channels. Who knew it would ever become the population center that it has?

Speaking of signal density, Buffalo and Rochester (to an extent) are also shackled by neighboring Canada, where the CRTC seems to be willing to shoe-horn new stations in all over the FM band, witness the new 103.9 in Toronto. No disrespect intended by that assessment. It's likely some Canadian posters believe Hamilton, St. Kits and Toronto are shackled by FM assignments in Buffalo.

As to the Lake, much as we enjoy harping about the station's hackneyed formatics and positioning, it serves a purpose and a very good one at that. One can criticize Entercom's programming and malfeasance (i.e., "payola scandal"), but its Buffalo sales staff is highly respected, well-directed and arguably the best in Western New York.

 

[Radio_bored-Op]

RAD:

email me:
[email protected]

*tell me : if we are thinking of the *same* (AM)
or FM station, that could 'start up' right here, in Buffalo !!

not, east of buffalo, and hoping to make it in - but
right here, in the city, baby!