I understand your points, but if the reason commercial radio stations exist is to....make money, thus the word commercial, then wouldn't it make sense that in a market with three other competitors, that GOIS would flip WNEZ to progressive talk, which I'm sure if marketed right, would get a better AQH than 0.1 and a cume of 8900 as it did in January?? Simply airing a test signal gets you better ratings than that.
Also I noticed that WDRC AM had a 0.6 AQH in January. Despite WDRC's very strong signal in the Hartford area, its lineup from Brad Davis (who's older than dirt) to Beck, Ingrham, Lovallo, Malzberg and racist Savage is killing them.
If marketed correctly, progressive talk in Hartford would make a run at the drugster and Blow-dried hair boy Hannity. ;D