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Smooth Jazz 105.7 KOAS Las Vegas is gone as of 12 midnight today.
- Thread starter SJFAN
- Start date
Wow! The change sucks! I'm a Smooth Jazz musician so I hate to see the format change at 1057. Maybe what's even more disturbing than moving away from Smooth Jazz is the fact that this station has no identity any more.Someone asked how long people thought the new 1057 would last and I would say not for long. Picture it, you are playing every thing from Michael Jackson to Mary J Blige to Al Green and so on. My point is this is no format! If the station had a format they wouldn't jump around in the artist selection so much. I first learned of this change a week before it happened during one of the Free Jazz Friday's at Sam's Town Casino. The station has been doing these promotions for a while and they always seem to get a good crowd out for them. Someone who works at the station said "people want to dance and a lot of the Smooth Jazz isn't the music for that." I guess he means that because of the economy being in the toilet that people are going to turn on the radio and dance? I check the station every hour or so to see what songs they are playing, and most of it don't seem danceable to me. Like most commercial radio in Vegas 1057 has become a bad joke! Like others I became suspicious when the 5 weeks of Christmas started. I didn't know it would turn out this way though. I give them a year or less. Commercial radio is about one thing and that is advertising, most businesses won't want to spend money for spots on this station. Unless you like Hip Hop, Soul, R&B Pop and Soft Rock combined you won't like 1057. Diversity is the key to life but not to commercial radio! Personally when I want to listen to radio these days I get on line. I have lived in NYC, Portland, Nashville, Louisville, Cincinnati and now Vegas. Radio in the Las Vegas market is horrible! So much so that I'm considering getting satellite radio for the car. Its funny how stations want to just change identities over night! Off the bat you say good luck and get lost to the listenership you have worked to build and start over. The problem with the new 1057 is they cater to no one. Most Hip Hop listeners don't want to hear people like Ricky Marten, and most of the folks who would listen to Al Green don't like Hip Hop. So where do you go? What will you prove? This station has no target audience it seems and that's bad news for soliciting advertising. So in the end you go under with out the steady stream of advertising revenue. I wish I could put into words the disappointment I feel, but I can't. I'll just sit back and wait for them to go under. I'm willing to lay money on it. Less than a year I'll say. After Christmas next year they won't be around, and if they are they won't be playing this jumbled up mess they are airing now. THIS IS NOT A FORMAT! My god can't they see that? Who ever makes decisions at the station is as lost as a ball in high weeds!
They were playing more pop songs and covers than real instrumentals and almost no current music so they were really only smooth jazz in name except for 2-3 songs an hour.
Hey. I'm not exactly thrilled with this change (I've listened to KOAS via internet for about the past year). I WILL say that I do like some of the music they play, however their presentation makes me turn them off. As much as all of us don't like it, Smooth Jazz is going down the tubes...FAST. The ratings for the majority of the stations that flip don't look very pretty. It's unfortunate but this very standardized music genre is just not something people like much anymore. I like it for certain moods but as my dad and other people have pointed out to me, some of the songs sound so similar that it get's boring after so long.
I'm not saying Smooth Jazz is bad, I'm just playing devil's advocate
I'm not saying Smooth Jazz is bad, I'm just playing devil's advocate
M
majaman78
Guest
cwkradio said:Hey. I'm not exactly thrilled with this change (I've listened to KOAS via internet for about the past year). I WILL say that I do like some of the music they play, however their presentation makes me turn them off. As much as all of us don't like it, Smooth Jazz is going down the tubes...FAST. The ratings for the majority of the stations that flip don't look very pretty. It's unfortunate but this very standardized music genre is just not something people like much anymore. I like it for certain moods but as my dad and other people have pointed out to me, some of the songs sound so similar that it get's boring after so long.
I'm not saying Smooth Jazz is bad, I'm just playing devil's advocate
Then stop listening to inferior terrestrial programming on the 'net.
Here's a good place to start listening to how the format should be presented www.wavjazz.net.
Don't worry, contemporary jazz will live on forever. Just not on terrestrial.
shawnbrock said:
As was just posted, the station moved to #3 in 12+ and pretty nearly trippled the 25-54 numbers.
Thaat IS a format.
Has anyone even bothered to take a look at their playlist? There is nothing on it that even remotely resembles Contemporary Jazz, or Smooth Jazz for that matter. Good for them for pulling in big numbers, but don't be duped into thinking this is some sort of "new and improved" presentation of Smooth Jazz. This is a Smooth A/C-Urban Contemporary hydrid, plain and simple, and really deserves NO discussion as a "Smooth Jazz" station.
AC Tones said:
Except for the fact that it was Smooth Jazz for several years before making this transition. They kept the OASIS name, station voice, and much of the same imaging and promotions. My guess is they retained much of the Smooth Jazz audience (especially since they always did play some Urban AC product) and of course gained new audience as well.
Jay F said:
Well, radio must really stink in Las Vegas if they were able to maintain their Smooth Jazz audience with this playlist, or like you said, if it always had an Urban A/C lean to the product, then it would have softened the transition. I can tell you if I were a Smooth Jazz fan living in this market, I couldn't bear to listen to this station for any more than 15 minutes. That said, I guess the numbers don't lie. I suppose it's hitting the mark with the audience there.
AC Tones said:
You are right, AC. I listened to KOAS for years and until they flipped the station late last year, they played less and less "real" smooth jazz and more oldies and R&B types of songs. As a fan of true smooth jazz, they lost me as a listener. I'm glad they now have better numbers, but I always wondered if they would taken a little time and effort, it could have been a better "Smooth Jazz" station, rather songs that you already hear on another station in the area.
Just because it barks like a dog and looks like a dog, don't assume it's a dog. ;D
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