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So is Saul from 105.1 going to have Christmas music this year?

3

30james

Banned
I Bet Saul will start thanksgiving weekend. Why he doesn't start earlier is beyond me. I think his billing would go up if he did. That's just my opinion. We will see what happens.
 
30james said:
I Bet Saul will start thanksgiving weekend. Why he doesn't start earlier is beyond me. I think his billing would go up if he did. That's just my opinion. We will see what happens.
Click to expand...
Billing generally only goes up for stations that have a tradition of doing seasonal music. And generally, billing only goes up if the historical data shows a major increase in listening by the target audience for all-Christmas, which is pretty much women over 30 to 35.
 
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