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So long "Beatles Block at Noon" along with "New York's Classic Rock" slogan on Q104.3

It depends on whether they see this as a major change or just a shift in direction that is being phased in gradually in order to keep as much of the existing audience as possible.

The fact that they are starting with changing the slogan and dropping a feature which they don't consider critical to the transition tells me that this is likely what iHeart is doing. A good parallel is how they broadened KOSF in San Francisco from 80's-centric to a wider range of years. They started with the branding and music, and only made changes in the airstaff bit by bit.
 
Always interested said:
Does anyone think They will Start fazing out the in air staff ? Bring in new people in ?
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Jim Kerr is a radio legend but I believe he's 72 years old. Ken Dashow and Marc Coppola are pros too, but they're both 67 according to a quick search. I don't know about the rest of the lineup but these guys are at retirement age and they are also way past the age of the audience that iHeart cares about. I think the Classic Rock format based on the first generation of rock stars and radio staff is finally reaching the end of the line.
 
Seltzer said:
How are the ratings of the station? If still good, leave it the way it is.
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That's exactly what the thinking was at, and about, "CBS-FM" back in the late '90s and early '00s. Ratings are great, the music's great, everyone loves our jocks, why tinker with success? As we now know all too well, that only works until it doesn't, and by then it might be too late to start updating the sound without shocking the loyal listeners and driving them away. But if that's the intention, it helps to have attracted a new generation of listeners, which you can't do if your sound has stayed static for years.
 
Weiserguy said:
That's exactly what the thinking was at, and about, "CBS-FM" back in the late '90s and early '00s. Ratings are great, the music's great, everyone loves our jocks, why tinker with success? As we now know all too well, that only works until it doesn't, and by then it might be too late to start updating the sound without shocking the loyal listeners and driving them away. But if that's the intention, it helps to have attracted a new generation of listeners, which you can't do if your sound has stayed static for years.
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The problem at CBS-FM dated to 1992 when they eliminated all currents.

"Future Gold" adds began in early 1973 to allay fears among Mad Ave that a format with only old music would not remain viable. At that time there was only about 17 years of oldies that would fit the format without drifting too far into the MoYL category.

The currents had the benefit of moving the focus gently ahead. When they were cut i argued with friends in the industry, including at that station, that radio was like any other business, if you don't refresh your client base you eventually fail. Those that agreed didn't want to stick their necks out, but eventually the axe fell anyway.
By 2003 CBS-FM was an embarrassment. Painfully tight playlist and damn near apologizing for playing any pre-Beatles track. Positioners such as "CBS-Fm salutes the roots of rock and roll" -followed by yet another burned out Chuck Berry track.

That crappy "Jamin' Oldies" competition didn't help, but it failed before doing any real damage.

That era was likely the last time the word "Oldies" will ever be used in this market.

LCG
 
Theater of My Mind said:
Jim Kerr is a radio legend but I believe he's 72 years old. Ken Dashow and Marc Coppola are pros too, but they're both 67 according to a quick search. I don't know about the rest of the lineup but these guys are at retirement age and they are also way past the age of the audience that iHeart cares about. I think the Classic Rock format based on the first generation of rock stars and radio staff is finally reaching the end of the line.
Click to expand...
 
Former NYC lad now out here in Pennsyltucky.
AoR veteran at two stations, both of which insisted that the Beatles and four other acts represented the roots of Progressive Rock and one of them was to be played every hour.
Well, my more 'modern' NYC culture is lacking. My question is what represented a Q-104 Beatles lunch? A mix of old, newer and solo? Post Sgt. Pepper? Four in a row by Harrison?
 


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