Sorry, but I'm going to reject the "red-herring" arguments blaming HD's demise on (a) a bad economy, (b) a weak USD, (c) the rise of the internet, (d) high-pitched alien voices only Bob Struble can hear telling him to make bad decisions, (e) the NAB had a tummyache that day, (e) "I lost it in the lights." Give me a giant juicy freakin' break, already.
HD failed because: it was junk. Crap. Period. It was an attempt at a smash-and-grab by a cadre of greedy MBAs and dimbulb marginally-talented engineering executives at Big Group Radio who all saw HD as their ticket to confiscatory, unearned riches. They thought they could pull the wool over the eyes of similar deadwood at the NAB and FCC, and there - they succeeded.
But they forgot the critical factor they never really understood anyway: the audience. And the marketplace. Those of us possessed of a sense of reality checked out HD and said....what, are you kidding??
HD failed....because it had to. It's amazing it got as far as it did. It really shouldn't have. Never should have seen the light of day. The industry will take a long time to live down, "HD Radio."
HD failed because: it was junk. Crap. Period. It was an attempt at a smash-and-grab by a cadre of greedy MBAs and dimbulb marginally-talented engineering executives at Big Group Radio who all saw HD as their ticket to confiscatory, unearned riches. They thought they could pull the wool over the eyes of similar deadwood at the NAB and FCC, and there - they succeeded.
But they forgot the critical factor they never really understood anyway: the audience. And the marketplace. Those of us possessed of a sense of reality checked out HD and said....what, are you kidding??
HD failed....because it had to. It's amazing it got as far as it did. It really shouldn't have. Never should have seen the light of day. The industry will take a long time to live down, "HD Radio."